

Sales Maven
Nikki Rausch
Feel awkward selling your services? You’re not alone.
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
Episodes
Mentioned books

Mar 28, 2022 • 37min
Establishing & Maintaining A Positive Reputation: Mastering Excellence Series with Julie Fry
One of the most impactful lead generators is referrals. This happens both directly and indirectly. Someone could refer your business to their friend, or they could share a review on social media indirectly referring you to their timeline. Either way, that referral communicates your reputation. We all want a positive reputation in the marketplace that’s going to attract our ideal clients. Your reputation is what helps establish you as a credible source. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, begin your business reputation management with this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for thought leaders that want visibility without spending HOURS on social media. She’s passionate about the magic that can happen in your business when you connect with the right podcast and host. Julie and her team help entrepreneurs with everything they need to attract new clients from their podcast guest appearances. In today’s episode, Nikki and Julie talk about establishing and maintaining a positive reputation in the marketplace. Reputation pays back over and over again. It’s an intangible asset with very tangible results. Nikki and Julie discuss how to show up in the marketplace when you passionately want others to refer to you in a way that mirrors your desired reputation. Listen to Julie explain her approach to choosing a reputation to build, showing up with integrity, and how to know if your reputation is on track. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Julie Fry owns this special title among the people who appeared on the Sales Maven podcast. [04:01] - Since Julie has a strong reputation, she holds more trust. [05:46] - Julie is always thinking of how she can be a resource or provide a resource for others. [07:32] - Reputation pays back over and over again. [09:11] - Do what you say you’re going to do. [11:13] - Julie explains why integrity is the main core of her reputation. [13:47] - What signals to Julie that she is on track with her goals? [15:53] - Make sure you work with others who align with your business values. [18:26] - If your goal is to grow, you should start paying attention to your reputation. [20:32] - Julie strives to incorporate fun in her life every week, and this book added to her perspective. [22:57] - To celebrate her wins, Julie records her wins and reviews them every year. [25:42] - Julie talks about new offers in her business, and what she’s excited for. [28:42] - Nikki gives Julie credit for her amazing work of doing referrals for Nikki, and booking podcast appearances. [30:57] - Be mindful when outsourcing pitching. The person pitching is a reflection of you and your business. [32:59] - Nikki and Julie share their interest in swimming pools. [34:56] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Julie: Julie Fry Instagram | Facebook | LinkedIn

Mar 21, 2022 • 26min
One Way To Significantly Increase Your Success Rate - Sales Success Story: Jill Shroyer
Like most things, sales conversations require a balance. You want to show your expertise, but not drown clients in information. You want to listen to your client’s questions, but not get too far off topic. Take control of your sales conversations in a kind way. Knowing how to guide the conversation is one way to significantly increase your success rate. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, get tips on controlling your sales conversations during this Sales Success Story on this episode of the Sales Maven Show. Jill Shroyer is the CEO & Founder of Expedition HR who worked over 20 years in human resources across three industries. Expedition HR helps small businesses prevent sticky situations through setting them up with a solid human resources foundation and providing expert ongoing HR support. Jill is a self-proclaimed “professional sticky situation solver” and the best-selling author of the book, Conquer Sticky Situations. She is visiting the podcast again after her previous On-Air Coaching to give all the details of the success she gained from implementing strategies learned from Nikki. In today’s episode, Nikki and Jill talk about how to take control of sales conversations. From Jill’s experience, the one way to significantly increase your success rate is to use the pre-framing strategy. Both women discuss examples of why the pre-framing strategy is a kind way to guide clients through sales conversations. Listen as they share ways to create safety and trust in sales conversations with the pre-framing strategy. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:50] - Jill Shroyer explains when businesses should appoint a dedicated HR person. [05:17] - Jill shares the reason behind her book about conquering sticky situations. [07:35] - Why did the pre-framing strategy make Jill’s clients feel more comfortable and involved in the process of her sales conversations? [10:32] - Nikki gives an example of a pre-frame to help you imagine the strategy in use. [13:11] - You can answer a lot of questions by pre-framing your sales conversations. [15:25] - “Safety first”, even in sales. How can you create a safe atmosphere for your sales conversations? [17:34] - Safety and trust go hand in hand. [19:17] - Jill says that Nikki is both a sales and business coach with all the valuable insight Nikki shares with the Sales Maven Society. [21:12] - Jill says the Sales Maven Society is where she finds a lot of solid contacts for networking. [23:57] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Jill: Jill Shroyer Email | Instagram | LinkedIn Conquer Sticky Situations: A Fresh and Empowering Approach to Tough Talks at Work and in Life Grab Jill’s freebie: 7 ways to prevent sticky situations in your small business.

Mar 14, 2022 • 56min
Multiple Streams Of Income with Nikki Closser - Mastering Excellence Series
Multiple streams of income doesn’t necessarily mean consistently doing more work. If you think multiple streams of income is about having several jobs, take time to reconsider. In essence, streams of income are meant to be optimized for revenue to flow to you. You want to leverage what already exists to expand your opportunities. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to build multiple streams of income during this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Nikki Closser is a personal branding photographer, and host of The Portrait System Podcast. In 2012, she began building a hugely successful business that afforded her the ability to quit her job as a social worker. Not only that, her business now enables her to support both her family and her passion for traveling. Nikki photographed thousands of people over the years, and currently mentors photographers through her course, The Personal Branding System. Nikki currently lives in Michigan with her husband and her two young sons where they split their time at their lake cottage and their home in the country. In today’s episode, Nikki Rausch and Nikki Closser hold a thoughtful discussion on creating multiple streams of income to stop trading time for money. Together, they talk about taking active responsibility in your life, separating money from time, and relying on self-trust and self-efficacy to figure out solutions. Listen to this episode to explore the benefits of multiple streams of income, especially the non-performative benefit of passive income. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:31] - Nikki Closser believes all women are beautiful. [05:15] - Professional photos can attract a new level of business opportunities. [08:00] - Nikki C. says her go-to is a more comfy fashion style, but she knows how to show up to attract her ideal customers. [10:15] - Nikki C. talks about what life looked like when doing her previous job before [12:05] - Why did Nikki C. decide that she must find multiple ways to make money? [14:51] - Nikki C. describes why 2020 made her more serious about passive income. [17:37] - Nikki C. explains her view towards approaching her goals. [20:07] - How does Nikki C. prioritize multiple tasks? [22:31] - Don’t feel compelled to say “Yes'' to things that don’t align. Nikki C. looks back at when she gave herself permission to create more boundaries around her time. [25:27] - There needs to be a level of risk that has a general plan or direction. [28:20] - Above all, Nikki C. has trust in herself to figure things out in the end. [31:11] - Nikki C. is a firm believer in taking responsibility for herself and her life. [33:56] - The second you don't feel joy in something, consider figuring out how to move on to something that will. [35:45] - What are the goals Nikki C. has for having multiple streams of income? [37:42] - Nikki C. explains why she relies on feelings to move toward the vision for her goals. [40:46] - Partner with people who have skill sets that you don’t. [43:15] - Nikki C. shares an honest story about a project that didn’t go too well, and mentions what she learned in hindsight. [45:47] - How do you know when it’s time to start thinking about multiple streams of income? [48:22] - When do you know you should slow down? [50:12] - Who inspires Nikki C.? [52:03] - Listen to Nikki C. talk about loving roller derby and growing her own food. [54:59] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Nikki Closser: Nikki Closser The Portrait System Podcast Instagram | Facebook

Mar 7, 2022 • 28min
How To Stop Overcommitting & Leaving Clients Disappointed
Over-promising and under-delivering is the last thing you want to do. Doing so is the fastest way to damage your integrity and your relationship with your clients. In reality, your aim should be to under-promise and over-deliver. As imperfect humans, we can’t always hit our aims. An easier aim is to manage a clearly communicated, realistic expectation. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to communicate realistic expectations to stop overcommitting and leaving clients disappointed on this episode of the Sales Maven Show. In today’s episode, Nikki highlights four questions to ask yourself that will slow you down enough to buffer the knee-jerk “YES” you want to give to every project, task, or meeting. Each of the four questions is simple enough and short enough for you to remember during your sales conversations. Nikki then goes over a language tip of how to communicate appropriately with a client so you can set realistic expectations. If used properly, you can manage expectations to keep yourself from overcommitting. Being clear about your expectations gives you and your clients options. Are you being honest about the capacity of what you can handle? Are you capable of delivering the request? Monitor how you are delegating your time and effort for your commitments. Even if you think you want to commit, sometimes the reality is that you don’t actually want to commit or you can’t commit. Empower yourself with language that will keep your business and your clients at peace. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Why did Nikki decide on today’s topic? [05:19] - Dig deep to be honest on what you actually want to put effort towards. [07:48] - Are you being honest about whether you are capable of handling the job versus leveraging assistance for a task? [09:24] - Monitor how you are delegating your time for your commitments. [11:26] - Nikki explains why knee-jerk responses to questions must be challenged. [14:21] - Are you “in-time” or “on-time”? [17:21] - Beware of overcommitting on a newsletter schedule. [20:21] - Keep your integrity by setting a realistic expectation of what is possible. [22:56] - Grow your team with Jamie Van Cuyk. [25:39] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Jamie Van Cuyk Instagram | Facebook

Feb 28, 2022 • 1h 20min
How Specializing & Niching Your Business Makes You Referable with Natalie Eckdahl (Mastering Excellence Series)
Being everyone to everybody can cause confusion. Your business won’t pop into someone’s mind as the “expert” or “go-to person” if you don’t communicate your specialty. The world needs to understand very concisely what you do and who you do it for. Otherwise, your value may get lost in the surplus of businesses that fail to communicate their expertise. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, how specializing and niche makes your business referable in the Mastering Excellence Series on this episode of the Sales Maven Show. Natalie Eckdahl is obsessed with helping women entrepreneurs retain more profit and deliver more impact, and she launched the award-winning BizChix podcast in 2014 to do just that. Since then, Natalie has helped thousands of women business owners by leveraging her MBA as well as her corporate and small business expertise to provide actionable strategies for profit and growth. She and her team serve women service business owners through their two group coaching programs - Six Figures Lab and Leadership Lab. As a wife, mom of three kids ages 7-19 and a caregiver to her Mom, Natalie appreciates how entrepreneurship can give you freedom of time to focus on your VIPs. She loves to drink steaming hot Ethiopian coffee, even in the summer, and last Christmas she asked for an Owl. In today’s episode, Nikki and Natalie discuss why niching down amplifies how you are able to show up in your business. Specialization exists within the combination you choose. Natalie understands what it takes to find an effective combination that leads to high ticket, leveraged, retainer offers. She explains her method of finding a business for her clients that is enjoyable, profitable, sustainable, and enduring. Learn the key to matchmaking and reframing your offer to make it more valuable to the marketplace. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:29] - Natalie Eckdahl explains why she wanted an owl for Christmas. How was she able to get one? [05:00] - What is life like after getting an owl? Natalie shares what has changed. [06:37] - How do Nikki and Natalie know each other? Nikki recalls the event that brought the two together. [08:40] - Natalie gives her side of the story of meeting Nikki. [10:38] - Natalie has a skill and gift for helping business owners niche down. [12:21] - Specialization exists within the combination you choose. [14:14] - Being everything to everyone can cause confusion. [16:10] - Nikki reminds us of the connection of unconscious competence being an opportunity to niche down. [17:52] - Natalie starts with observing and having a conversation to see what topics a person lights up around. [20:51] - How did Natalie niche down in her own business? [22:34] - Natalies reflects on positioning team members to help your business flourish. [24:21] - What is it like to work in one of Natalie’s group coaching programs? [26:29] - Protect the business. Natalie mentions how to not break your business, and protect what you have. [29:14] - Natalie talks about being more intentional about clients as she niches down her business. [31:04] - Specialization helps people know when to refer you and your business to others. [33:01] - How can you grow your business through relationship marketing? [35:12] - What attributes does Natalie match up to identify the niche? [37:54] - Nikki warns everyone where people may feel resistance in reframing business offers. [39:17] - Know how to communicate what you do and who you do it for. [41:04] - Help clients feel confident enough to take the leap of going forward with your offer. [44:03] - Are you aware of the aim you are moving towards when your business starts feeling like a puzzle? [46:58] - Take a pause to reflect on how you resonate with these approaches. [48:54] - How do you know it’s time to niche down? [51:22] - Narrowing your options actually expands your options. [54:25] - Patterns begin to appear after you specialize. Natalie says this can make optimizations easier. [57:15] - You need to find the client who’s looking for you. [01:00:02] - Fill your cup first before funneling effort to others. [01:02:16] - Natalie talks about switching over to scaling a team if you reach capacity and want to go further. [01:04:56] - The work does not have to be hard. [01:07:56] - Natalie plans on continuing her work without the traditional idea of “retirement”. [01:09:51] - Women living their lives fully inspires Natalie. [01:11:30] - Is there anything exciting happening in Natalie’s business? [01:14:23] - Natalie talks about how she likes to contribute to women empowerment. [01:17:17] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Natalie: Natalie Eckdahl LinkedIn | Instagram | Facebook

Feb 21, 2022 • 22min
How To Sell More Of Your Profitable Business Offers
What is the business offer you want to sell more of? In your head, you may have an idea or two of which offers are most profitable money-wise, but there are more ways to be profitable. Any offer that increases your revenue, enjoyment, or time is profitable. Imagine all you could do if you discovered a way to sell more of your most profitable business offers. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to sell more of your most profitable business offers on this episode of the Sales Maven Show. In today’s episode, Nikki explains strategies to boost the sales of your most profitable business offers. After you identify the offers you want to boost, it’s time to evaluate what you are doing to promote these offers. It can be hard to think of these things for yourself sometimes since they are easy to miss. Nikki helps to bring things into the light by commenting on the obvious. Funnily, they’re not obvious until commented on. During the episode, you need to ask yourself questions that give an honest look into how you communicate your offer. Most of today’s reflections deal with planting figurative seeds by talking about your offer in different ways. Listen to Nikki discuss website promotion strategies, consistent offer presentation, and opt-in funnels. All of these strategies point towards the profitable offer you want to sell. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:13] - Identify which offer you want to leverage, and evaluate what you are currently promoting. [05:20] - Nikki reviews the three core offers of her business. [07:04] - Does your newsletter mention ways to work with you? What about your other content? [09:08] - Check if your opt-ins funnel towards the profitable offer you want to sell. [11:33] - When was the last time you actually presented the offer to your audience? [13:33] - Change up the language around your offer. [16:13] - When talking to a prospective client, recommend the offer you want to sell. [17:45] - Cultivate new connections with Frank Agin. [20:00] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Frank Agin LinkedIn | Twitter | Facebook AmSpirit Business Connections The Networking Rx Minute

Feb 14, 2022 • 1h 12min
Luminary Leadership - Mastering Excellence with Elizabeth Hartke
Are you sure of your True North? A True North represents the values that keep you in alignment to how you consciously choose to show up in the world. Leaders with a steady True North tend to be grounded in a holistic approach of guiding and decision making, also thought of as Luminary Leadership. Nurture every aspect of your life with a True North to take on a new level of alignment. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that defines Luminary Leadership on this episode of the Sales Maven Show. Elizabeth Hartke, founder of the Luminary Leadership Co., is a business leadership strategist and host of the Luminary Leadership podcast. She is an in-demand professional speaker with features in Forbes, Fast Company, and Entrepreneur. Elizabeth is passionate about raising our current levels of leadership to create generational change and wealth, and leave behind a powerful legacy. In today’s episode, Nikki and Elizabeth talk in-depth about what truly defines Luminary Leadership, alongside how to step into the alignment of leading every aspect of life. Elizabeth chose the word “Luminary” to illustrate a grander understanding of embodying core leadership values. She sees leadership as “who do I need to be to carry out the actions”, not “what do I need to do”. A state of being is an active, real-time commitment beyond planning on what to do later. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:49] - Elizabeth Hartke and Nikki recall how they first met. [02:58] - What is it like in the Luminary Leadership program? Listen to Nikki’s experience so far. [05:55] - Elizabeth says that everyone in her program comes with their own personal stories, and are stripping their ego to focus on being coached. [08:46] - What does it even mean to be a Luminary Leader? [11:09] - Elizabeth chose the word “Luminary” to illustrate a grander understanding of embodying core leadership values. [13:59] - Proactively go against the traits that create a ceiling to your growth. [16:15] - Elizabeth dedicated time in her day to prep herself with the tools to embody the values she lives by. [18:14] - How does poise change the way leaders consciously interact with their environment? [20:21] - Lead with love. [22:21] - What are Elizabeth’s goals as a Luminary Leader? [24:42] - Elizabeth talks about using a True North to make better decisions that align with goals and values. [27:14] - Have your own playbook. [29:03] - What is the difference between ego and intuition? [32:03] - Sometimes it’s helpful to have others around to hold you accountable. [35:02] - Not everything is always clear in the choices of alignment, but Elizabeth feels a decision can still be made. [37:46] - Elizabeth explains the power of who you need to be to improve your alignment to your goals. [40:22] - Can someone tactically breakdown who they need to be? [42:47] - Meet new opportunities with self-awareness of where you can improve and challenge yourself. [45:21] - Be sure to pay attention to the symptoms that need to be addressed. [47:21] - How can you start addressing the symptoms that show you why or how your life is not in alignment? [49:08] - Elizabeth encourages people to not to navigate everything alone. [51:56] - Who does Elizabeth go to for an outside perspective? [53:10] - Elizabeth believes in quitting what’s no longer for you, but emphasizes using discernment. [55:33] - Ask yourself: Does this even need to be in my world anymore? [58:17] - Elizabeth shares why there can be joy in sacrifice. [01:01:04] - Who inspires Elizabeth lately? [01:03:05] - Elizabeth says she trained to be an Olympic swimmer when she was younger. [01:05:50] - What is Raising Luminaries? [01:08:17] - Gain clarity with Luminary Leadership content. What is Elizabeth up to? [01:10:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Elizabeth: Elizabeth Hartke Facebook | LinkedIn | Instagram Luminary Leadership podcast To download free Resources from Elizabeth: https://luminaryleadershipco.com/truenorth/

Feb 7, 2022 • 25min
Underutilized Sales Tools To Grow Your Business
In this podcast, the host discusses underutilized sales tools to grow your business. They emphasize the power of scheduling and issuing invitations, empowering choices in sales conversations, and utilizing your network. The importance of maintaining and expanding an email list, consistently making offers, and providing choices is also explored. Join the Sales Maven Society for valuable resources and coaching.

Jan 31, 2022 • 31min
Turn Off Auto Pilot: Refocusing Your Sales Strategies
Once you get into a rhythm with your work, falling into auto pilot is easy. You are already so good at what you do that you start allowing the bare minimum to keep the business going. This autopilot can be a real hindrance to growing the business, and a hindrance to connecting to new people. Now is the time to take your business off auto pilot. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to how you can turn off auto pilot, and refocus your strategies on this episode of the Sales Maven Show. In today’s episode, Nikki walks through the core aspects of business you can check first for taking your business off of autopilot. There are certain times where autopilot has an opposite effect, and begins hindering your business operations. Start with examining which areas of your business are on autopilot originally. These areas can include editing offer sales copy, updating automations, or not dismissing inbox opportunities based on assumptions. Nikki encourages everyone to determine if their current level of autopilot is serving their business. Start to be honest about if the autopilot is helping or hindering the way you want to move forward. Listen to Nikki give her own experience of patiently reviewing her own business operations for where she relied too long on a system that became her bare minimum. Learn how Nikki updated her world once again to truly thrive as a business owner and entrepreneur. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:09] - Nikki thanks everyone for engaging with the podcast. [04:16] - Double check your automations. [06:14] - Nikki encourages you to place the ways to work with you and your offers in plain sight. [08:34] - Promote updated offers in your automated sequences. [11:08] - It’s easy to delete and ignore emails, but be careful. There may be opportunities you’re missing. [13:41] - How does Nikki manage her emails and inbox? [16:41] - Be careful not to project limiting beliefs on to potential clients. [19:09] - Why should you stop projecting onto others when speaking to potential clients? [21:43] - Nikki encourages you to challenge your auto assumptions, and be willing to give people a chance to show interest. [23:05] - Get off of autopilot, and have real conversations. [24:54] - Here is a backup plan for when answering difficult questions about raising prices. [26:46] - If you need new connections for your business, try to find someone like this. [29:37] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Connect mentioned: Julie Fry LinkedIn

Jan 24, 2022 • 36min
Finding Brand Clarity - Mastering Excellence with Tiffany Neuman
Brand clarity is about taking a holistic view of what your brand represents, and finding where it fits in your life. Too many times, entrepreneurs scramble to get clear on the vision driving their brand. Stop the tired loop of not knowing where you’re headed, and get your brand foundation in order. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that explores the reflective questions about finding brand clarity on this episode of the Sales Maven Show. Tiffany Neuman is a visionary branding strategist who helps highly-motivated entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Using a unique, hands-on approach that views branding as a self-development process, Tiffany now works with clients across the globe to help them 10x their sales and shine even brighter in their niches. She has appeared in media outlets including Forbes, The Golden Mic, The Virtual Summit Podcast and The 3-Day Workweek. Create your legacy brand with Tiffany Neuman Creative. In today’s episode, Tiffany talks about being a guide and mirror in the co-creation process of helping entrepreneurs find brand clarity. Nikki and Tiffany investigate how you can gain clarity and confidence to move forward with a brand vision that has a solid brand foundation. They also bounce ideas off one another for making it through the messy middle of determining your brand vision. Listen to Nikki and Tiffany discuss finding brand clarity, refining the questions you ask yourself about branding, and embracing your uniqueness. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:12] - How did Tiffany Neuman and Nikki first connect? [04:56] - Nikki gives examples of brand clarity that Tiffany helped evolve for a common client. [07:45] - How can you find brand clarity? [09:21] - Tiffany touches on what questions can take you deeper into finding out where your brand fits in your ideal life. [11:55] - Tiffany explains how she went about redefining her own branding. What did she do? [13:48] - Find what differentiates your brand and disrupts your field in your unique way. [15:12] - Double down on the things that push you towards the edge of your comfort zone. [17:04] - What is the goal of finding brand clarity? [19:23] - Tiffany talks about being a guide and mirror in the co-creation process of helping other people find brand clarity. [21:41] - Be willing to work through the messy middle. Be ready to make sense of the chaos. [23:14] - Listen to tips to face the messy middle, and embrace change. [25:20] - Why is it important to sometimes have another person take a look at your brand vision? [27:19] - When do you know when to stop? [29:46] - Tiffany shares why her daughter is a huge source of her inspiration. [31:54] - How does Tiffany celebrate her wins? What surprising fact does Tiffany want to share about herself? What’s next? [33:55] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tiffany: Tiffany Neuman Instagram | Facebook