This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding.In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree Limited and was a Business Consultant for 2degrees mobile.In the episode, Lauren and Cole discuss ways to create lifelong customers, why it’s important to treat your customers in the right way, and how companies should approach retention on an international scale.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with the marketing efforts of both Depop and Skyscanner.In the episode, Lauren and Elyssa discuss how to build a relationship with the customer, why emails can cause anxiety for your customers, and why personalization is so important to lifecycle marketing.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receive a Certified Customer Experience Professionals (CCXP) designation. All of this experience led Jim to publish his most recent book, Do B2B Better: Drive Growth through Game-Changing Customer Experience, which is considered a must-read within the industry.In the episode, Lauren and Jim discuss the difference between the 'changemakers' and the 'hopefuls' in marketing, why an emotional approach to customer retention is so effective, and why businesses have changed their viewpoint on customer experience. To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball. We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released the Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance.In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.To watch this episode, click here!We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. Shopify is of course known to the world as being the global commerce brand. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2B and B2C. He works closely with sales, UX and creative teams to make it all come together. John is happiest when there's a healthy dose of ambiguity and a problem that needs some defining.In the episode, Lauren and John discuss how best to leverage technology in marketing, how businesses should measure the success of their retention strategies, and why, in marketing, no one really knows what they’re doing.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business and marketing. Simply put, when Dave talks, you should listen.In the episode, Lauren and Dave discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer. To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplines of customer experience and experience management.In the episode, Lauren and Bruce discuss the importance of being a student of human beings in marketing, the history of customer experience, and the power of empathy.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which ​​offers merchants dynamic and flexible software to manage their repeat orders.In the episode, Lauren and Matthew discuss what makes the subscription model work, the biggest mistake companies make in the subscription space, and some actionable tips to try for your own subscription model.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest