Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released the Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance.

In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

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Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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