Retain: The Customer Retention Podcast cover image

Retain: The Customer Retention Podcast

Content is Key with Alice Clark

Jan 31, 2023
31:14
Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system.

In the episode, Lauren and Alice discuss why content is your main tool for building relationships with customers, the importance of putting yourself in the customers’ shoes, and how large companies can give that personalized, small company service.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.

Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.

Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

Check out the three most downloaded episodes: 


If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

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