Retain: The Customer Retention Podcast

For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investing in and acquiring other marketing agencies and ecommerce brands.Over the course of the show, Lauren and Jem discuss how to find the balance between prioritizing retention or growth, ways to find profitability through ad-spending, and how some companies are crushing it with WhatsApp marketing.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business goals.This time, Nicolas and Lauren discuss why companies need to be prioritizing customer experience, how gamification can help your customer retention marketing strategies, and the ways in which marketing focuses have shifted over the years.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for the likes of Amazon, Disney and Walmart.This time, Brittany and Lauren discuss how to turn your customers into loyal superfans, why companies must understand what makes them superior to their competition, and how to deal with the threat of apathy.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first.In this episode, Terry and Lauren discuss the importance of connecting with your customer base, why companies should focus on ‘achievement-based’ goals, and highlight Richard Branson’s ingenious style of management.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement issues, and the second is by building internal team and leadership capability via mentoring, thought leadership and masterclasses.This episode, Adrian and Lauren discuss what aspects of the customer journey create loyalty, how much control businesses have over customer experience, and highlight that not all customers are the same.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest

For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of companies to help them build deep, loyal relationships with their customers and employees.On the show, Shep and Lauren discuss the importance of building an emotional connection with your customers, how crucial it is to give your customers the service they expect, and why companies need to avoid obsessing over longevity and instead focus on the next time, everytime.To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.soPrevious guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.Check out the three most downloaded episodes: Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design SymphonyMastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience MakerThe Game Plan: Demystifying Gamification with Moe Ash, Founder of The CatalystIf you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest