This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eight, soon to be nine, books including Consortium, which preaches the importance of putting people, not sales, first.

In this episode, Terry and Lauren discuss the importance of connecting with your customer base, why companies should focus on ‘achievement-based’ goals, and highlight Richard Branson’s ingenious style of management.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

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Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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