Impact Pricing
Mark Stiving, Ph.D.
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
Top mentioned books
Here are the most frequently recommended books on the Impact Pricing podcast:
#1 Mentioned in 1 episodes
Street Pricing
Marcos Rivera
#2 Mentioned in 1 episodes
Win, Keep, Grow, How to Price and Package to Accelerate Your Subscription Business
How to Price and Package to Accelerate Your Subscription Business
Mark Stiving
#3 Mentioned in 1 episodes
Negotiating with Backbone
Reed Holden
#4 Mentioned in 1 episodes
Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI
None
Alastair Dryburgh
