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Pricing Genius: Getting Paid Properly for Ideas and Advice in the Era of AI
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Book • 2025
In 'Pricing Genius', Alastair Dryburgh emphasizes the importance of aligning pricing strategies with the value delivered to clients.
The book delves into methods for differentiating oneself in competitive markets.
It explores the nuanced relationship between pricing, value, and achieving favorable client outcomes.
Dryburgh advocates for a shift from focusing solely on value creation to effectively capturing that value through strategic pricing.
This book offers insights and practical advice for consultants and businesses aiming to optimize their pricing models and enhance profitability.
The book delves into methods for differentiating oneself in competitive markets.
It explores the nuanced relationship between pricing, value, and achieving favorable client outcomes.
Dryburgh advocates for a shift from focusing solely on value creation to effectively capturing that value through strategic pricing.
This book offers insights and practical advice for consultants and businesses aiming to optimize their pricing models and enhance profitability.
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Mentioned in 1 episodes
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Alastair Dryburgh
Stop Pricing Like Everyone Else: How to Become 10X More Expensive Than Your Competitors with Alastair Dryburgh
