Alastair Dryburgh

Alastair Dryburgh, Chief Pricing Architect at Intelligent Pricing Architecture and author of "Pricing Genius," dives into innovative pricing strategies tailored for creative agencies. He emphasizes the importance of capturing value rather than merely setting prices. Alastair discusses how differentiation can elevate fees and highlights the challenges posed by AI in the consulting sector. He urges professionals to recognize their unique value and effectively communicate it, flipping the traditional billing model on its head. Get ready to rethink your approach to pricing!