

CEO Coaching International Podcast
Mark Moses and Steve Sanduski
The CEO Coaching International podcast is designed to help entrepreneurs and CEOs grow their business, develop their people, and elevate their own performance. We’ll share what the best of the best are doing as it relates to entrepreneurial success, best practices, leadership, sales, marketing, personal development, and solving the challenges that business leaders face. You’ll hear from CEO Coaching International’s coaches, leading entrepreneurs, and other experts in a wide range of fields who have value to add to your work. If you’re an entrepreneur, CEO, or other business leader, this podcast is for you.
Episodes
Mentioned books

Feb 8, 2022 • 34min
Growth Financing Options for CEOs That Don’t Sacrifice Equity
Guest: Chris Hurn, the founder and CEO of Fountainhead Commercial Capital. Fountainhead is a nationwide non-bank direct commercial lender that specializes in funding commercial real estate projects and providing growth financing for business owners. The company was recently named to the Inc 5,000 list of the fastest growing companies in America. Chris is also an executive coaching client of CEO Coaching International. Overview: BIG growth sometimes requires spending BIG cash. And if you don't want to give up equity to get the cash, what are your options? On today's show, Chris Hurn explains the debt financing options CEOs should explore before they start breaking off chunks of equity that they may regret parting with in the future.

Jan 25, 2022 • 37min
3 Keys to Improving Work-Life Balance for CEOs
Guest: Bill Brady, a seasoned entrepreneur, lawyer, and a coach at CEO Coaching International. Quick Background: The Great Resignation has sparked a lot of conversation about how companies can help employees achieve better work-life balance. But shifting workplace dynamics have hit CEOs hard as well. According to several studies, executive-level burnout is on the rise. CEOs who let their businesses consume them aren't just putting their health and sanity at risk, they're also crippling the growth potential of their businesses. On today's show, Bill Brady explains three keys to developing a company that can keep Making BIG Happen while the CEO is living life to the fullest. And in terms of Making BIG Happen, Bill sold his company at age 41 for more than $100 million.

Jan 11, 2022 • 27min
Making Key Pivots to Capitalize on International Growth
Guest: Sasha Kelberg, Founder and CEO at Groglass and a client of CEO Coaching International. Overview: Where the best companies start out is often very different from where they end up. Sasha Kelberg began his career working in Latvia for a U.S.-based private equity firm that was developing glass coatings with ex-Soviet technology. After spinning the glass business off into its own company, Sasha expanded Groglass from its Latvian base into an international company that's now one of the leading developers and manufacturers of high-performance coatings for glass and other displays. And, with the help of his CEO coach, Sasha executed this expansion so well that he's able to oversee operations and 200 employees from his new home in South Africa. On today's show, Sasha discusses the decisions he made during several key pivot points that allowed his company to survive the Great Recession and identify new niches around the globe.

Dec 21, 2021 • 46min
An Intro to Direct Response TV Advertising (And Yes, You Can Afford It)
Many small to mid-sized business owners are surprised to discover that TV advertising is much more cost-effective than they think. Sure, a Super Bowl ad costs millions for a 60-second spot. But you can be much more surgical in finding the right networks, the right day part, the right message, and fine tune your results based on the analytics to generate BIG growth on a very reasonable budget. On today's show, Mic Feld explains how direct response TV advertising works and how you can use an insider's knowledge to get great results regardless of your budget.

Nov 30, 2021 • 45min
Using Innovation to Challenge an Industry's Traditional Business Model
Guest: LeAnn Boyd, President & CEO at Southern Scripts, which is a rapidly growing provider of pharmacy benefit management services throughout the United States. Overview: Some entrepreneurs look at a market dominated by two or three major players and see an insurmountable barrier to entry. Others see a stagnant business space that's vulnerable to new thinking and BIG disruption. On today's show, LeAnn Boyd describes how she and her entrepreneur coach, Jaime Cohen Szulc, used our Making BIG Happen System to create a culture of innovation that redefined her company's value proposition and grabbed the attention of her target customer base.

Oct 19, 2021 • 44min
A Five-Step Plan to Prepare Your Business for a BIG Sale
Guest: Earle Pratt, a coach at CEO Coaching International. Earle is a seasoned CEO who has led companies in the U.S., Europe, and Latin America in the Education and EdTech, Franchising, and Financial Services markets. Earl has led multiple private equity backed businesses (investors include The Carlyle Group and Camden Partners) and has extensive experience prepping companies on both sides of a sale transaction. Quick Background: What is the difference between selling your company and selling BIG? Preparation. CEOs eying an exit start planning to reach that finish line years in advance so that they can optimize both their businesses and that future opportunity. That longer runway also helps the CEO prepare for a major personal and professional transition once the sale is complete. On today's show, Earle Pratt shares a five-step process that CEOs aiming for a sale should adopt sooner rather than later.

Oct 14, 2021 • 36min
How this Entrepreneur Coach Led 11,000 Employees to Billions in Increased Revenue
Guest: Emily Murphy, a coach at CEO Coaching International. Emily has held multiple leadership roles in the federal government, most recently serving as Administrator for the U.S. General Services Administration (GSA), the federal agency charged with managing 371 million square feet of office space, over $75 billion in governmentwide contracts, and a number of shared services. Quick Background: Think you have problems managing, compensating, and inspiring your team? Well, imagine your workforce is more than 11,000 strong, you're overseeing a $37 billion budget, and both you and your organization are responsible for supporting the operation of the U.S. federal government. On today's show, Emily Murphy discuses the specific strategies and tactics that she implemented within the GSA that led to BIG improvements in culture, employee engagement, and leadership scores, all while generating multi-billion-dollar increases in sales and revenue.

Sep 28, 2021 • 35min
Four Steps To Bottling Your “Secret Sauce” and Preparing for Rapid Growth
Guest: Kevin Adams, a coach at CEO Coaching International. Kevin's experience includes leadership roles in publicly-held, private equity-backed, and family-founded businesses including Isagenix, ConAgra Brands, International Home Foods, and Stella Foods. Quick Background: No, "growing broke" isn't a contradiction in terms. It's what happens when a CEO's eyes get so wide that she loses perspective on what made the company special in the first place. Without that clear focus on what's really driving your growth, your business could wander off track and burn cash with every wayward step. On today's show, Kevin Adams describes a four-part framework for achieving rapid growth that's centered on the "secret sauce" your company needs to make BIG happen.

8 snips
Sep 14, 2021 • 49min
A Turnaround Expert's 5-Step Process for Rejuvenating Struggling Companies
Odmar Almeida-Filho, a seasoned coach with global turnaround experience, shares invaluable insights into revitalizing struggling businesses. He emphasizes a five-step framework crucial for CEOs aiming to reorganize and reenergize their teams. The discussion covers the importance of a strong value proposition and effective leadership traits to foster team morale. Odmar also highlights personal leadership transformations necessary for corporate success, showcasing case studies that underscore team cohesion and accountability as keys to sustainable growth.

Aug 31, 2021 • 44min
A 4-Step Process For Developing a World-Class Sales Team
Guest: Jerry Swain, a coach at CEO Coaching International. Jerry is a highly recognized, results-driven Chief Executive Officer with over 20 years of experience in executive leadership, planning, strategy, and business operations. He had a highly recognized career in sales management at IBM and other high-tech companies and was also the founder of a high-end specialty chocolate company that he later sold to a strategic buyer. Quick Background: If sales are falling short, then your salespeople must be falling short. Right? Only if you hired the wrong salespeople to begin with. Assuming you're putting a premium on matching top candidates to your company's specific needs, it could be your processes and training that need an overhaul. On today's show, CEO Coaching International's Jerry Swain shares his four-step process for getting the best out of your existing salespeople and preparing your incoming wave of talent to hit the ground running.