CEO Coaching International Podcast A Turnaround Expert's 5-Step Process for Rejuvenating Struggling Companies
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Sep 14, 2021 Odmar Almeida-Filho, a seasoned coach with global turnaround experience, shares invaluable insights into revitalizing struggling businesses. He emphasizes a five-step framework crucial for CEOs aiming to reorganize and reenergize their teams. The discussion covers the importance of a strong value proposition and effective leadership traits to foster team morale. Odmar also highlights personal leadership transformations necessary for corporate success, showcasing case studies that underscore team cohesion and accountability as keys to sustainable growth.
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Quarterly Rhythm Beats Annual Planning
- Strategic planning once a year is insufficient in a fast-changing world.
- Odmar warns quarterly reviews of a 12-month plan keep strategy current and defensible.
Start With A Five-Point Diagnosis
- In week one assess five areas: value proposition, team, strategy, execution, and cash.
- Use that diagnosis to set the turnaround direction and priorities immediately.
Value Proposition Is The Company’s North Star
- The value proposition drives everything: product roadmap, go-to-market, and positioning.
- Odmar defines a great value prop as specific, targetable, problem-solving, better-than-others, and credible.