Understanding the Value Proposition: Key Elements for Business Success

Guest: Odmar Almeida-Filho, a coach at CEO Coaching International. Odmar has extensive global turnaround experience in consumer packaged goods, telecom and internet media technology, and consulting at companies including Procter & Gamble, Dell, Telefonica, and Amway.

Quick Background: If a struggling company is in need of a turnaround, usually the CEO needs to execute a personal turnaround too. That doesn't mean completely changing who you are as a leader. But it does mean that you'll need to place a renewed emphasis on certain leadership traits in order to reorganize and reenergize your company before a bump in the road turns into a gaping pit.

On today's show, Odmar Almeida-Filho explains the five-part roadmap he's used both as a CEO and as an entrepreneur coach to execute successful turnarounds that set struggling companies back on track.