The Artist Business Plan

In this episode of The Artist Business Plan we sit down with Mary McBride, a professor and expert in business strategy for artists. She gives an informative masterclass on how you perspective artrepreneurs can use the language of business to find success and financial independence. She gives the run down on traits that make a successful art entrepreneur and the mindset of success. Define your work, set your intentions, and define your value."Be a valorous internal explorer so that you're always looking at the territory of you, and the other person does not get to be your primary mirror."- Mary McBrideGuest: Professor Mary McBride is Chair of the Arts and Cultural Management and Design Management graduate programs in Pratt's School of Art. She is also Executive Editor of Catalyst and author of behavioral simulations, case studies and articles. She received her MA and PhD from NYU. Dr. McBride is a well-known executive coach, Mary coaches and consults on innovation and leadership with major organizations worldwide. For more about Mary, her upcoming work and the Creative Enterprise programs just email her at mmcb1033@pratt.eduhttps://www.catalystreview.net/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @pratt_dm_acmHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Kurt McVey, who spends his days talking to some of the most famous artists ever! Either when making art or discussing art, you need to address the core impetus, or the force that makes the art happen. What are your passions? How are you finding inspiration and how are you sharing it with the world? What do you do once you've been awarded the access? We ask the big questions in this episode, and offer some great advice too!Guest: Kurt McVey is a writer, artist, curator, and performer living in New York City. He has contributed to The New York Times, T Magazine, Interview Magazine, Vanity Fair, PAPER Magazine, ArtNet News, Whitehot Magazine, Architectural Digest, Cultured, Forbes, Quiet Lunch, Hyperallergic and more.https://www.kurtwithyou.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @whyankomboneHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Alicia Puig, content creation specialist, to talk about digital marketing strategies for artists. She is a multi-hyphenate expert at helping artists make art their business. We focus on mindset and career tips, especially you smartists just starting out, to help you become more knowledgeable about: email marketing, SEO, social media, networking, goal tracking, and more! Alicia also breaks down the proper way to send a professional DM. This is not one to miss; grab your notebook and listen up because Alicia knows how to help you smartists out there!"You’re savy, you’re smart, you know what you’re doing. You’re a smartist!"- Alicia PuigGuest: Alicia Puig is the CEO and co-founder of PxP Contemporary, Director of Business Operations for Create! Magazine, an arts writer, co-author of the book The Complete Smartist Guide, and the guest host of The Create! Podcast. She has worked in the arts industry for over ten years both in the US and abroad. Her writing has been featured in publications and on blogs including Create! Magazine, Pikchur Magazine, Art She Says, All She Makes, and Art Spiel, among others. She specializes in content creation, online sales, and digital marketing for the arts and enjoys connecting with artists to learn about their work and help them find opportunities to advance their careers.https://www.aliciapuig.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @puigypics | @pxpcontemporary | @createmagazineHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Everette Taylor, CMO of Artsy and serial entrepreneur. What ensues is a deep conversation spanning racial inequities in the fine art world and Everette's mission to change the art buying process for underrepresented people including people of color, LGBTQ+, which is a goal we at Superfine, share. This episode invites the listener to expand beyond what we though was the art buying process and a masterclass in learning how to create meaningful connections with the consumer. For our artrepreneurs, find your product market fit (product with an actual need and fit within the market), invest in SEO, update your business's mobile experience, and so many more tips on how to thrive in the art market and have a crazy successful business, just like Everette!"I’ve come into the art world with bright new eyes. I don’t accept the status quo. I don’t think things should be that way because that’s how it’s always been. I don’t accept these notions."- Everette TaylorGuest: Everette Taylor is an American serial entrepreneur, marketing executive, public speaker, and digital influencer. He is the Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. Everette joined Artsy in 2019 from ET Enterprises, which he founded in 2013 and where he served as CEO. At ET Enterprises —the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. https://www.artsy.net/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @everette | @artsyHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with illustrator Alex Eckman-Lawn. A self proclaimed "giant dork" he advises us to follow all your passions and let your creativity bloom! He illustrates for many clients from bands to book covers and still works on his own projects. "Its like I have two careers they’re just both art.” A truly inspirational artrepreneur! He let's us know his best networking tips, spoiler, you have to be yourself!Guest: Alex Eckman-Lawn is a Philadelphia-born illustrator who received his BFA in Illustration from the University of the Arts. His work has appeared in comic books, on album covers, book covers, music videos, T-shirts, and gig posters. In addition, he spends his time creating multi-layered, hand-cut paper collages, using everything from his original digital paintings to imagery from old medical texts. These works have most recently been on display at SCOPE Miami Beach, Art on Paper NY, and more, and have been featured in publications such as Hi-Fructose, Juxtapoz Magazine, and The Observer. https://www.alexeckmanlawn.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @alexeckmanlawnHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with artist Jessica Matier and discuss how to keep consistent with all the social media apps out there! As an abstract painter, being in the flow state of creating her art is really inspirational to her. In this way she disciplines herself to paint every day and gives some tips about how to handle TikTok, IG, and FB process videos to get more followers! We also discuss pricing art for inclusivity, tips on creating habits, and algorithm hacks. Get your feed ready, this is not one to miss!Guest: Jessica Matier is a New Jersey based artist who attended Parsons School of Design for illustration. Years later, after raising a family, she departed from traditional watercolor and collage practices in pursuit of a mixed media approach to abstract painting. The images she creates are gestural emotive landscapes and forms intended to create a hyperconscious experience. https://www.jessicamatier.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @jessicamatierHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Mari Robeson, an artist, author and interior designer. We discuss how to find your perfect niche as an artist, and the ways to capitalize on your innate uniqueness! You need to be excited about what you're creating as the number one rule is, the energy you put into your work is paramount. We break down a successful business model: know, like, trust. Your buyers need to know you, like you, and trust you! That's how to build a client base. “If you do something that you’re really excited about, that’s unique to you, you can do that for the rest of your life.”- Mari RobesonGuest: Mari Robeson is an artist, author, interior & textile designer. For many years she designed for international brands such as Pottery Barn & Williams Sonoma as a textile and product designer. She’s designed homes for celebrities and diplomats, as well as beautiful restaurants and building her own homes. Mari also has her own podcast for artists, Love Lou Lou, started in memory of her sister. She writes and illustrates for a local shelter magazine and has also written and illustrated her own book, Charming & Pretty - The Art of Home.https://www.marirobesonhome.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @marirdesignHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with artist advisor, Carolyn Edlund. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. She teaches us to use tools you learn from the “survival” or day job and bring those lessons to sell your art to your art business. Then we dive deep into the ins and outs of a successful website including: uncluttered information, pictures of your gorgeous portfolio EVERYWHERE, price transparency, an FAQ page, and more!! Make it easy for people to buy your art. Grab your notepad and take some notes, then get out there and make it happen!"Know what you want so you can create a roadmap to get there.”- Carolyn EdlundGuest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Sales and Events Director for The Clark Hulings Fund for Visual Artists, dedicated to helping artists build strong, sustainable businesses.  Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.https://www.artsyshark.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artsy_sharkHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with artist Elisa Valenti. She paints beautiful full figured female bodies. The varying flesh tones used in her signature variation on cubism make her women come to life on canvas; each figure seem as if it could be any woman and indeed many of her viewers see themselves in her work. We were having such a great conversation we made her episode two parts!In part two we really dig into Instagram strategy; how you can cultivate what you love and make it work for you. If IG is your thing, put effort into it! You need to ask for the sale and IG is a great place to practice that. Check the analytics and see what people respond to. We dive into art fairs and forging relationships, finding mentors, and more. Remember, confidence is the most important thing."Find value in all the little things that every day add and add and add and add to your practice."- Elisa ValentiGuest: Elisa Valenti is an unapologetically body-positive and contemporary figurative artist living and working in Queens, New York. Elisa is a self-taught painter. She studied fine arts and art history at the High School of Art & Design and holds her Doctorate of Pharmacy from St. John's University. She has been featured by Create! Magazine, Canvas and Crumpets, and OprahComplex and she previously exhibited with Superfine Art Fair in New York.https://www.elisavalentistudio.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @elisavalentistudioHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with artist Elisa Valenti. She paints beautiful full figured female bodies. The varying flesh tones used in her signature variation on cubism make her women come to life on canvas; each figure seem as if it could be any woman and indeed many of her viewers see themselves in her work. We were having such a great conversation we made her episode two parts!In part one we discuss how doing creative things has always been part of her personality and we dive deep into her career path that led her to be an artist. She reminds us, sometimes you can forget about your plan when all the pieces line up for you. Your career doesn't need to happen a perfect way, there are so many paths, all valid. Elisa, a huge proponent of unapologetic self love, tells us about her radical self worthiness in her art and her art business. "Be the person you are because people want YOU."Guest: Elisa Valenti is an unapologetically body-positive and contemporary figurative artist living and working in Queens, New York. Elisa is a self-taught painter. She studied fine arts and art history at the High School of Art & Design and holds her Doctorate of Pharmacy from St. John's University. She has been featured by Create! Magazine, Canvas and Crumpets, and OprahComplex and she previously exhibited with Superfine Art Fair in New York.https://www.elisavalentistudio.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @elisavalentistudioHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez