The Artist Business Plan

In this episode of The Artist Business Plan we sit down with Antrese Wood of the iconic art podcast, Savvy Painter. Antrese, the painter and teacher, gives us a masterclass in building self-confidence as it is the key to success. We dive deep into believing in your self and how you should have fun with self promotion! We also discuss making it easy for people to say yes (or no) to buying your work, personalizing reach-outs, and being a part of a supportive community as there is no real competition for an artist. Grab a pencil and get to it!"Self-confidence is faith in your own capacity to experience life. It enables abundance and inclusion.”- Antrese WoodGuest: As a painter herself, Antrese Wood knows what it’s like to be an artist. She’s intimately familiar with the highs and lows of creating, marketing, and selling art. Antrese inspires tens of thousands of artists every month with her top ranked podcast Savvy Painter, and works directly with artists through workshops and her artists coaching program to guide them past creative doubts and overwhelm, and gives them concrete tips to build the skills they need to create their best work.http://antrese.com/https://savvypainter.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @antresewood | @savvypainterpodcast If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with hyperrealist artist, Arinze Stanley. He gives us a masterclass in using your art to act toward change. Making art his business allows him to spend time spreading his message and his skills to ensure that no one has to feel helpless. Listen through to the end for a full rundown for selling your art in a way that also gains you traction and increased interest in your art. Keep raising the bar."The power to create is something godly."- Arinze StanleyGuest: Arinze Stanley Egbengwu is a Nigerian realistic portrait artist. Working in a genre of art known as hyper-realism and integrated with his personal experiences in Nigeria, Arinze drives at creating art that triggers a degree of emotional connection between his viewers and his artworks. Also gearing his works towards social and political activism, he hopes to use his art to speak for those who can’t speak out for themselves.https://www.arinzestanley.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @arinzeIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we sit down with Claire Huschle, mastermind behind Scaffold, where she helps professional artists level up their careers. She gives us the inside scoop on finding your path, career mapping, holding yourself accountable, maximizing your work, and more. We'll learn how to pursue different press avenues and how to diversify your income! Know where you are in the arts echo system and flourish in that environment; grab your notebook, this is not one to miss!"Make it once and sell it twice."- Claire HuschleGuest: Claire Huschle is an experienced arts leader and educator with an understanding of both visual and performing arts management. Founder and Director of Scaffold, an arts management firm providing administrative leadership, temporary project support, and strategic guidance for artists and small arts organizations. https://scaffoldartsupport.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Christopher Jobson, creator of the widely popular art blog Colossal. He guides us through how he found purpose in his life (all thanks to a day at jury duty) by taking the time, making the habit, and starting this blog. He developed a process of sharing and shared with us how to get into a rhythm of creation. Read blogs, look at art, surround yourself in art, this is how you will make your perfect artist website, gain inspiration, and develop a working method that allows you to thrive. “You have to be willing and excited to be completely saturated in art and ideas.”- Christopher JobsonGuest: Fascinated by visual culture across a wide-range of disciplines and committed to making art engaging for everyone, Christopher Jobson launched Colossal as a personal blog in the fall of 2010. Somewhat blindsided by the publication's success, he soon left his day job to run the site full-time and began contributing to publications such as Wired Magazine, Beautiful/Decay, Mental Floss, Slate, Designboom and Quartz. He studied design, art, and writing at Columbia College and currently lives in Chicago.https://www.thisiscolossal.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @colossal | @christopherjobs If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with amazing artist, Nat Girsberger to discuss how she forged her own creative path and made her own arts education. She enlightens us on the power of working with different mediums because opening yourself up to opportunities in different paths can give you opportunities on your main path. We also discuss socials strategies because we know you want it! She helps us realize vanity metrics aren't as important as real, dedicated follower engagement and how powerful online connections can be. "Artists, always make yourselves a little uncomfortable."- Nat GirsbergerGuest: Nat Girsberger is a Swiss Brooklyn-based artist who creates visual art, fluidly moving between forms of expression such as collage, installation, digital illustration and more. From her Brooklyn Studio, she creates for clients such as Universal Music Group, Google, Michaels and Ulta Beauty. Her work has appeared in such publications as Vogue, The Rolling Stone, Pitchfork and Whitehot Magazine and has been exhibited at venues such as Yale University, The Storefront Project, Showfields and Subliminal Projects. In addition to working on commissions, Nat is currently in the process of releasing her artist-edition tarot deck with an international publisher.http://www.natgirsberger.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @natgirsbergerIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we're back with Marina Granger of the Artist Advisory. You loved her first episode so much we decided to have her back for more killer tips on how to really level up your artist business plan. From this discussion you'll learn how to develop a growth mindset, learn Marina's 4 actions to let the universe give you what you want, how to DIY your own marketing and publicity, and the proper IG etiquette to grow your artist business! Take notes and get to work!"You already know what it means to be enough, and that makes you enough."- Marina GrangerGuest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level.https://www.theartistadvisory.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @the_artist_advisoryIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with art critic, curator, author, and editor, Shana Nys Dambrot. We discuss the elusive act of getting press for your work. Shana advises how to evolve your pitch, utilize a mailing list, and how to write a press kit. She also shares how she uses the new audio connection app Clubhouse to feed her passion for art and how you can use it to explore networks. Remember, to an art critic or journalist, “the most important thing is that it’s [your work is] not boring.” Guest: Shana Nys Dambrot is an art critic, curator, and author based in Downtown LA. She is the Arts Editor for the L.A. Weekly, and a contributor to Flaunt, Art & Cake, and Artillery. She studied Art History at Vassar College, writes book and catalog essays, curates and juries exhibitions, is a dedicated Instagram photographer and is the author of the experimental novella Zen Psychosis (2020, Griffith Moon). She speaks at galleries, schools, and cultural institutions nationally, and is a member of ArtTable and the LA Press Club, and sits on the Boards of Art Share-LA and the Venice Institute of Contemporary Art, the Advisory Council of Building Bridges Art Exchange, and the Brain Trust of Some Serious Business.http://www.sndx.net/https://arttable.org/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @shananysIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with artist and art instructor Ken Goshen. By providing online lessons, Ken is able to provide an entry point to art to unrealized artists in certain countries where art is not available to learn. Ken gives us the real dish on art fairs: what they teach you about the process of selling art and how they provide you with an unbiased reality check about your work. He also provides some killer tips on how to get your booth to stand out! Get out your notebook, your sketchbook, and clean up your social media profiles because Ken has some great advice! And look out for Alex and James on an upcoming episode of Art's Cool!"Put the art piece into the world and let the public finish it in their own mind… it’s a conversation." - Ken GoshenGuest: Ken Goshen is an NYC-based artist and educator with a background in classical painting and printmaking. He works primarily in oil, pastel, charcoal, and graphite and has exhibited his works with us at Superfine fairs in New York in both 2018 and 2019. He also hosts a podcast called Art’s Cool where he talks to fellow artists about their inspirations and about the world. https://www.kengoshen.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @kengoshenIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with spiritual guide and artist, Lucy Morningstar. We dive deep on how to use your art to: work through depression, heal yourself, channel power and success, and how to use art as spirituality. We also discuss how she started selling more art when she raised her prices. When you change your beliefs, take pride in what you have achieved and celebrate yourself, you give yourself power. “Install the belief that you have value to offer, your art has value to offer.”- Lucy MorningstarGuest: Lucy Morningstar is a portrait artist and Tarot creator for creative female entrepreneurs who are ambitious and spiritual. Through her paintings, Tarot decks, and art commissions, she is here to help you feel special, confident and proud to embody your beliefs and desires in your personal lives and businesses. She is based in Sydney, Australia. https://lucymorningstar.art/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @lucymorningstar.artIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with multidisciplinary artist, Indira Cesarine. Indira uses history to inspire her: historical figures, legendary female activists, and influential women. She is passionate about making historical narratives relevant today through her work. We discuss how to make the most of your artist statement, how to properly promote your work (without FEAR!) and properly prioritize. Sneak peek: to promote your work you need to have a catchphrase or an elevator pitch that encapsulates your brand. Find out what this means and more in this episode!"Make art that not everyone likes. But that a group of people love."- Indira CesarineGuest: Indira Cesarine is a Mexican American multidisciplinary artist who works with photography, video, painting, printmaking, and sculpture. Her work as an artist has been featured internationally at many art galleries, museums, and art fairs, including The Metropolitan Museum of Art, and many more. She is also the founder of The Untitled Space art gallery, editor-in-chief and publisher of The Untitled Magazine, as well as founder of Art4Equality and Untitled Productions.https://indiracesarine.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @indiracesarine If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez