The Artist Business Plan Vanity Metrics vs Maintaining Real Engagement with Nat Girsberger
In this episode of The Artist Business Plan we sit down with amazing artist, Nat Girsberger to discuss how she forged her own creative path and made her own arts education. She enlightens us on the power of working with different mediums because opening yourself up to opportunities in different paths can give you opportunities on your main path. We also discuss socials strategies because we know you want it! She helps us realize vanity metrics aren't as important as real, dedicated follower engagement and how powerful online connections can be.
"Artists, always make yourselves a little uncomfortable."- Nat Girsberger
Guest: Nat Girsberger is a Swiss Brooklyn-based artist who creates visual art, fluidly moving between forms of expression such as collage, installation, digital illustration and more. From her Brooklyn Studio, she creates for clients such as Universal Music Group, Google, Michaels and Ulta Beauty. Her work has appeared in such publications as Vogue, The Rolling Stone, Pitchfork and Whitehot Magazine and has been exhibited at venues such as Yale University, The Storefront Project, Showfields and Subliminal Projects. In addition to working on commissions, Nat is currently in the process of releasing her artist-edition tarot deck with an international publisher.
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Hosted and Executive Produced by James Miille and Alexander Mitow
Executive Producer/Producer : Kelsey Susino
Written by: Kelsey Susino, Alexander Mitow, and James Miille
Audio Edited by: Esteban del Pino