The Artist Business Plan

Happy 10th birthday to the Superfair!In this episode, co-founders Alex Mitow and James Miille reveal the origin story of the Superfair. In conversation with lead curator Sharone Halevy, the trio share lessons they've learned over the past decade of challenging the status quo in the art industry. This episode is rich with advice and encouragement for artist entrepreneurs looking to maximize and multiply the force they're investing into their careers. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.Follow us on Instagram: @thesuperfair, @theartistbusinessplanAlex Mitow: @alexmitow4realJames Miille: @jamesmiilleSharone Halevy: @art_by_sharoneEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

Social media is essential to operating an art business. But how do you post with a voice that's authentic and also strategic? On this episode of the Artist Business Plan podcast, tips for building a brand from Hannah Johnson. Hannah aka "Hannalah" is a poet and content marketing strategist for right-brained entrepreneurs and small businesses. She believes that the world needs more creative people sharing their insight with the world and every small business should have support to do more of what they love. You can follow Hannah on IG at @__hannalahFor more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

Stop waiting to be discovered and discover your own potential. In this episode, we revisit our 2021 conversation with Alicia Puig. She shares straightforward, actionable advice for artists to activate their art careers. Alicia Puig is the curator & co-founder of PxP Contemporary, director at Create! Magazine, and co-author of The Complete Smartist Guide and The Creative Business Handbook. You can follow her on Instagram @puigypics. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanEmail questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

"Exposure is critical for the creative career, and I would say connection is critical for the creative spirit. They're both important in different ways." - Lauren Spangler, artist & creativity coachIn this episode of the Artist Business Plan, guidance from creativity coach Lauren Spangler on getting unstuck. She shares tips for sharing your artwork and forging relationships with your audience, regardless of how many Instagram followers you have. For more information on applying to The Superfair as well as recordings of this and all of our past episodes, visit www.thesuperfair.com.IG: @thesuperfair, @theartistbusinessplanIG: @laurenspanglerCheck out Lauren's book The Real Life Artist: How to Pursue Your Passion Without Quitting Your Day Job. Email questions and comments to abp@thesuperfair.com.Hosted and Executive Produced by James Miille and Alexander MitowSenior Producer: Parth Shah

Andy Fowler, CEO and co-founder of Nutshell, dives into how CRM software transforms artists' businesses. He discusses the essential role of managing customer interactions and emphasizes that understanding CRM terminology is crucial for success. From mastering lead management techniques to building meaningful connections with buyers, Fowler shares strategies that empower artists to elevate their sales potential. He also highlights transitioning from informal relationships to professional management, ensuring artists can thrive in the competitive market.

Carolyn Edlund, founder of ArtsyShark.com and former Executive Director of the Arts Business Institute, shares her expertise on attracting customers effectively. She discusses the importance of strategic alliances and how to optimize artist websites for better sales. Edlund recommends high-quality photographs and price transparency as essential tools. The conversation also touches on building meaningful connections with bloggers and creating tailored business plans that reflect artistic goals. Persistence is emphasized as key to expanding one's audience and achieving success.

In this episode of the Artist Business Plan we sit down with Stephanie Sachs to talk about foundations for artists' success. Learn about focusing your earnings and fueling budding relationships when you tune into this lovely episode.Guest: After graduating from art school, Stephanie Sachs hopped on a plane seeking adventure and found a home on Maui. She has made her livelihood solely from her creative endeavors since she was twenty-five and consistently sells over 100K annually.Now she has created “Artists Make Money”- How to Sell Your Art Without Selling Out, a self-paced online course teaching artists about revenue streams, managing their business, sales, and marketing. Stephanie Sachs has a BFA from Washington University in St. Louis and has shown in Chelsea, New York, Miami, and Palm Springs. Sachs currently shows at the Four Seasons in Wailea Maui. In 2022, she was selected for the West Coast edition of New American Paintings.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artists_make_money & @sachsmauiIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Josh Kasper to talk about maximizing artist studio visits. Learn about his interviewing process and having meaningful conversations with collectors when you tune into this lovely episode.Guest: Josh is an art advocate and Connecticut native who worked in asset management at Goldman Sachs before escaping corporate America to pursue his passion with the arts. During 2020, he spent about ten months posting different pictures of artworks on Instagram taken at the galleries in Chelsea, New York and many art fairs around the country including Art Basel and Art Miami.After a visit to Gallery23 in New York and a conversation with a local artist, the seeds of his initiative, Art Basel and Beyond, were planted. In his interviews with artists, studio visits, and gallery and fair tours, Josh dives into the stories behind his dynamic guests from up-and-coming artists to seasoned professionals.Art Basel and Beyond aimed to both recreate the acclaimed art fair and enable people to build relationships with artists by understanding their mission and technique.Since recording, Art Basel and Beyond has rebranded to Studio Kasa. Learn more at www.studiokasa.art.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @_studiokasa_If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

In this episode of the Artist Business Plan we sit down with Marina Granger to talk about adapting in an ever-changing market. Learn about staying on trend and pivoting your art career when you tune into this lovely episode.Guest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @the_artist_advisoryIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Joshua GuicheritWritten by: Joshua Guicherit, Alexander Mitow, and James MiilleAudio Edited by: Christian Parry

Justin Anthony, co-founder of Artwork Archive, shares insights on launching a successful artistic career. He emphasizes the importance of organization to boost productivity and reduce stress. The conversation dives into crafting effective market strategies through personal storytelling and understanding demographics. Justin advocates for adopting an entrepreneurial mindset, viewing art as a business, and leveraging available resources to thrive. Discover how building genuine relationships can lead to better connections with audiences and collectors.