The Artist Business Plan

In this episode of The Artist Business Plan we sit down with Pauline Loeb-Obrenan, founder of Artfairmag, an incredible resource for artists where they can learn anything they need to know about art fairs. She teaches a wonderful masterclass on how to maximize your ability at acceptance into a fair, choosing your perfect fair, increasing your audience and visibility, making connections, and gaining maximum opportunities from your art fair experience. Take notes as this is a class you won't want to miss.Guest: Pauline has always been surrounded by art. Her father was an auctioneer and was bringing her every week to auction houses & museums. She studied art history and worked 8 years in Galerie Kugel, a blue-chip antique art gallery in Paris. During that time she discovered art fairs. She immediately fell in love with their atmosphere and all the possibilities they offer. She then created Artfairmag to promote these fairs, regardless their size or prestige. Since September, she has also interviewed influential art dealers in their field.https://www.artfairmag.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artfairmagIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Reilly Clark of Passage Arts. We dive deep into the importance of mentorship in the artist community, building a legacy, and democratizing the art world. Whew! This is a big one. Reilly offers advice on how to forge your own path, think long term, and making art available for people who want it. There is huge value in diversity and if you want to be involved in the arts, know, you can. "Be deliberate, the exclusion has been deliberate so the inclusion has to be deliberate.”- Reilly ClarkGuest: Reilly Clark is an art dealer and startup founder. Reilly studied art history at Stanford University and works as a founder at Passage Arts, a startup dedicated to expanding access to art and art collecting. Reilly and his partners want to make art accessible for everyone. https://passagearts.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @reillyjonathanclark | @passage.artsIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Artwork Archive's Justin Anthony for a super informative masterclass in turning your art practice into a structured, well organized business. In this episode you will learn how to present your work professionally, efficiently manage relationships, double down on what's already working for you and way more. Come geek out with us about organizing your art business!"If you are an artist you are a business owner.”- Justin AnthonyGuest: Justin Anthony is a social entrepreneur driven by his desire to be part of something that measures success not just by a bottom line, but by its contribution to society. His current company, Artwork Archive, has spent the last decade arming artists with the tools they need to get organized, manage their business, and share their art with the world. It is now used by thousands of artists in over 100 countries.Get 20% off your first year of Artwork Archive: https://www.artworkarchive.com/superfine For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @artworkarchiveIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Hollywood's own Karin Brauns, an actress and fine artist. She gives us the rundown on how she balances a busy acting career and a booming art business. Her main piece of advice: be in the moment and follow your heart! We discuss quality materials and why investing in your business will save you time and energy down the road, how to turn fans into buyers and putting it all out there. #don'tmissthisepisode“The only failure is not to try, so try it!"- Karin BraunsGuest: Karin Brauns is a Swedish American Fine Artist. With artistic inspiration going back to her childhood in Norrkoping, Sweden, Karin's passion and interest in animals is influenced by the Nordic culture's appreciation of the outdoors and nature. The beauty of nature is captured in every Karin Brauns artwork. Karin is also an actress currently living in California.www.karinbrauns.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @karinbrauns | @karinbraunsartIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Antrese Wood of the iconic art podcast, Savvy Painter. Antrese, the painter and teacher, gives us a masterclass in building self-confidence as it is the key to success. We dive deep into believing in your self and how you should have fun with self promotion! We also discuss making it easy for people to say yes (or no) to buying your work, personalizing reach-outs, and being a part of a supportive community as there is no real competition for an artist. Grab a pencil and get to it!"Self-confidence is faith in your own capacity to experience life. It enables abundance and inclusion.”- Antrese WoodGuest: As a painter herself, Antrese Wood knows what it’s like to be an artist. She’s intimately familiar with the highs and lows of creating, marketing, and selling art. Antrese inspires tens of thousands of artists every month with her top ranked podcast Savvy Painter, and works directly with artists through workshops and her artists coaching program to guide them past creative doubts and overwhelm, and gives them concrete tips to build the skills they need to create their best work.http://antrese.com/https://savvypainter.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @antresewood | @savvypainterpodcast If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with hyperrealist artist, Arinze Stanley. He gives us a masterclass in using your art to act toward change. Making art his business allows him to spend time spreading his message and his skills to ensure that no one has to feel helpless. Listen through to the end for a full rundown for selling your art in a way that also gains you traction and increased interest in your art. Keep raising the bar."The power to create is something godly."- Arinze StanleyGuest: Arinze Stanley Egbengwu is a Nigerian realistic portrait artist. Working in a genre of art known as hyper-realism and integrated with his personal experiences in Nigeria, Arinze drives at creating art that triggers a degree of emotional connection between his viewers and his artworks. Also gearing his works towards social and political activism, he hopes to use his art to speak for those who can’t speak out for themselves.https://www.arinzestanley.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @arinzeIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we sit down with Claire Huschle, mastermind behind Scaffold, where she helps professional artists level up their careers. She gives us the inside scoop on finding your path, career mapping, holding yourself accountable, maximizing your work, and more. We'll learn how to pursue different press avenues and how to diversify your income! Know where you are in the arts echo system and flourish in that environment; grab your notebook, this is not one to miss!"Make it once and sell it twice."- Claire HuschleGuest: Claire Huschle is an experienced arts leader and educator with an understanding of both visual and performing arts management. Founder and Director of Scaffold, an arts management firm providing administrative leadership, temporary project support, and strategic guidance for artists and small arts organizations. https://scaffoldartsupport.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with Christopher Jobson, creator of the widely popular art blog Colossal. He guides us through how he found purpose in his life (all thanks to a day at jury duty) by taking the time, making the habit, and starting this blog. He developed a process of sharing and shared with us how to get into a rhythm of creation. Read blogs, look at art, surround yourself in art, this is how you will make your perfect artist website, gain inspiration, and develop a working method that allows you to thrive. “You have to be willing and excited to be completely saturated in art and ideas.”- Christopher JobsonGuest: Fascinated by visual culture across a wide-range of disciplines and committed to making art engaging for everyone, Christopher Jobson launched Colossal as a personal blog in the fall of 2010. Somewhat blindsided by the publication's success, he soon left his day job to run the site full-time and began contributing to publications such as Wired Magazine, Beautiful/Decay, Mental Floss, Slate, Designboom and Quartz. He studied design, art, and writing at Columbia College and currently lives in Chicago.https://www.thisiscolossal.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @colossal | @christopherjobs If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with amazing artist, Nat Girsberger to discuss how she forged her own creative path and made her own arts education. She enlightens us on the power of working with different mediums because opening yourself up to opportunities in different paths can give you opportunities on your main path. We also discuss socials strategies because we know you want it! She helps us realize vanity metrics aren't as important as real, dedicated follower engagement and how powerful online connections can be. "Artists, always make yourselves a little uncomfortable."- Nat GirsbergerGuest: Nat Girsberger is a Swiss Brooklyn-based artist who creates visual art, fluidly moving between forms of expression such as collage, installation, digital illustration and more. From her Brooklyn Studio, she creates for clients such as Universal Music Group, Google, Michaels and Ulta Beauty. Her work has appeared in such publications as Vogue, The Rolling Stone, Pitchfork and Whitehot Magazine and has been exhibited at venues such as Yale University, The Storefront Project, Showfields and Subliminal Projects. In addition to working on commissions, Nat is currently in the process of releasing her artist-edition tarot deck with an international publisher.http://www.natgirsberger.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @natgirsbergerIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we're back with Marina Granger of the Artist Advisory. You loved her first episode so much we decided to have her back for more killer tips on how to really level up your artist business plan. From this discussion you'll learn how to develop a growth mindset, learn Marina's 4 actions to let the universe give you what you want, how to DIY your own marketing and publicity, and the proper IG etiquette to grow your artist business! Take notes and get to work!"You already know what it means to be enough, and that makes you enough."- Marina GrangerGuest: Marina Granger has nearly 15 years of experience working in the New York City art world. She holds a master’s degree in Art History and a special place in her heart for artists. She has curated independently and contributed to various publications. She is also the founder of The Artist Advisory, with the purpose to demystify the art market and offer support, guidance, and honest answers to enable artists to take their careers to the next level.https://www.theartistadvisory.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @the_artist_advisoryIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez