The Artist Business Plan

In this episode of The Artist Business Plan we sit down with marketing genius, Eric Rhoads. You need to change your mindset about marketing. Devote a portion of your time to help increase your sales, you are the only one selling this unique product, and there's only one of it! People need to learn about it! Eric leads an amazing masterclass where we learn if it's harder to sell a $2,000 painting or a $20,000 painting. His mindset masterclass will give you all the tools you need to Make More Money Selling Your Art!“The best way to get your prices up is to get your brand up."- Eric RhoadsGuest: Eric Rhoads is publisher and founder of Fine Art Connoisseur and PleinAir magazines. He spent a lifetime building and marketing businesses. He is CEO of Streamline Publishing, which has been in the INC magazine fastest growing companies in America each of the last five years. He is the author of the book Make More Money Selling Your Art, a #1 best selling book on Amazon. https://ericrhoads.com/  and https://artmarketing.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @ericrhoadsCheck out his book here! https://streamlineartvideo.com/products/make-more-money-selling-your-art If you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Jessica Huizenga of Frame it Easy, a helpful website helping artists make a passive income. She drops crucial knowledge about utilizing a team of experts that you can trust to help manage your art business so you can MAKE MORE ART. 5 of these tips include: make more art, get to know your collectors, create with digital mediums in mind, outsource when possible, and MAKE MORE ART. Listen in to learn how to utilize your time so you can... you know it... MAKE MORE ART.Guest: Jessica Huizenga is the Chief Marketing Officer at Frame It Easy, the simplest, most affordable place to order custom art & photo frames online. As an artist herself, Jessica is committed to helping artists start & grow their own art businesses. With both a Shopify app and a White Label service, Frame It Easy empowers artists to make passive income from their digital works with private label framed prints and complete dropship fulfillment.frameiteasy.com/abpshowIn addition to information about how Frame It Easy can help take your art business to the next level, new app users can also find details for receiving $100 in sample frames.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Erica Pang for another Artist Wellness segment. She guides us in a masterclass on how to use art as a method of healing. Intention is everything. Tips include practicing nonjudgement, asking for help, and confronting your inner critic. Every art is an emotional release and you can always feel free to express yourself."There is space for everyone in this world to create and be who they want to be.”- Erica Pang Guest: Erica Pang is a professional Art Therapist and artist. She holds a Bachelor of Fine Arts from Emily Carr University and a Master’s level diploma from the Vancouver Art Therapy Institute. She whole-heartedly believes in the power of the creative process and art making. Her passion is to hold space for her clients to express their emotions through art and share the gift of creativity to the world. She expresses herself best through acrylic paint on canvas, using energy, color, and intuition as her inspiration. http://www.ericapang.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @ericapang.artIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Sydney Melnick for a very exciting and calming start to our Artist Wellness Series. Sydney goes over how to use art to relieve stress, and how to use art therapy to relieve stress and improve your mental health. She gives tips on how to involve structure your creative spaces, routine and structure to give you greater creative relief.“Show your imperfections, that is the creative process...It is how you will become more comfortable facing your fears.”- Sydney MelnickGuest: Sydney Melnick, owner of My Creative Relief, is an Art Therapist (MPS, ATR-P) & Creative Coach who helps creatives that feel burnt out in their lifestyle & want to provide a positive & balanced wellbeing. https://www.mycreativerelief.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @mycreativereliefIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Dame Julia Peyton-Jones, famous British curator and gallery director. She leads an awesome discussion on mentorship and the necessity of fundraising for the arts. With cheeky tips like, you meet successful, interesting people through fundraising, and what a perfect way to find a mentor! Get yourself into those circles. Listen for more cheeky tips!“If you’re persistent you’ll find the answer to your question." - Dame Julia Peyton-JonesGuest: Julia Peyton Jones is a British curator and gallery director, currently Senior Global Director at Galerie Thaddaeus Ropac in London, Paris and Salzburg. She was formerly Director of the Serpentine Galleries in London. Obtaining an MA from the Painting School of the Royal College of Art, she worked as a practising artist and lectured in Fine Art at Edinburgh College of Art. Appointed Dame Commander of The Order of The British Empire in 2016, she serves on the boards including The Courtauld Institute of Art and is an advisor to the Naomi Milgrom Foundation. She is MA in honoris causa of the University for the Creative Arts; Senior Fellow of the Royal College of Art; Honorary Fellow of the Royal Institute of British Architects (RIBA) and the Zoological Society.https://ropac.net/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @julia.peytonjonesIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we sit down with Showfields head curator, Tam Gryn to discuss the intersection of art and other industries. She leads a masterclass in how to find patterns in what this generation cares about, healing society, and living up to your own standards. Giving artists a platform is a passion of hers and so is getting money to artists. We discuss Rally.io as well, where artists can launch their own economy, get royalties, and get rewarded for your work. You will get to own your work in perpetuity and so many more amazing upsides. Check it out to learn more!"Take advantage of how you [artists] are the first people in society that people pay attention to."- Tam GrynGuest: Tam Gryn is the current Head Curator at SHOWFIELDS where she is helping to bridge art with retail. She is also the Director of Fine Arts at Rally.io where she is helping artists create their own cryptocurrencies. Tam is the co-founder of Culturadora and currently sits in the Board of Directors of the Kulturspace Foundation in Berlin. Clients and collaborators include The Brooklyn Museum, The Whitney Museum, Museo de Arte Contemporaneo de Puerto Rico, Glossier, Heineken, Mastercard, VICE, Paper Magazine and many more. Tam specializes in pioneering new creative economies at the intersection of art + other industries, creating memorable immersive art installations, satisfying the audience's desire for new and genuine experiences, generating buzz, content creation, newfound exposure and foot traffic.https://www.tamgryn.com/https://showfields.com/https://rally.io/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @tamgryn  | @showfieldsIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we sit down with viral, feel-good artist, Josie Lewis to discuss finding your flow. Flow is focused and intense attention that is pleasurable! She leads an amazing masterclass on how to deal with the internet (the internet is real guys!) and develop relationships with your audience. She also gives amazing tax tips for artists (taxes are real too guys!) and tips on how to price your art. Check out her free mini course of the 5 pillars of selling art online as well!Guest: Josie Lewis is a prolific artist who also inspires and empowers other creatives to find their artistic voice and build a profitable art business. On social media, she has built an audience of 3 million unique followers and her art process videos have been viewed more than 1 billion times. Josie received an MFA  from the University of MN. She has artwork in the public collections of General Mills, UC Berkeley, and The Minneapolis/St Paul Airport. Her book, “The New Color Mixing Companion” was published in 2019 and she has presented at TEDx Minneapolis. She lives in the Twin Cities with her husband and daughter.https://www.josielewis.com/fivepillars For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @josielewisartTik tok: @josielewisartIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Esteban del Pino

In this episode of The Artist Business Plan we sit down with Terri Frohman the art mom! She leads an amazing masterclass on how to be the best CEO of your artist business. Her all star tips include networking, community gathering, empowerment, accountability partners, and more. If you want to know what all that good stuff is about, listen in for so many amazing tips on how to make money from your art. She is a coach with a tough love style and she is going to give the cold hard facts and whip your practice into shape!"Own that you are a business and that you are interacting with other businesses." - Terri FrohmanGuest: Terri Frohman is an artist in business coach aka art mom & the Founder of Handmade in Brooklyn, a womxn's collective for creative freelancers and makers in BK. She has an extensive background as an artist, maker, and a 12 year career as an art educator and career therapist.https://www.terrifrohman.com/ https://www.hmbcollective.com/ For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @terrifrohman | @handmadeinbrooklynTerri's BYOB program https://www.hmbcollective.com/byobIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we're back with viral artist Matt Chessco. In part two of this amazing masterclass we find out how to monetize your social media presence and turn followers into sales! He talks about variety in pricing and how your sales can become ambassadors for your brand, how to capitalize on small wins and more. Go create that tik tok account and get your art business booming!"My goal with my art is to inspire people with their career."- Matt ChesscoGuest: Matt Chessco is a world renowned artist famous for his magical painting videos and his unique pop art style. Matt is a former industrial designer and mechanical engineer who dropped his job in 2020 to follow his dream of becoming an artist. In less than 2 years, he amassed over 3M followers across all social media platforms combined while his videos were seen over 500M times. He now sells his paintings for thousands of dollars and collaborates with the biggest brands and artists in the world like the Chicago Bulls, the Oscars and Justin Bieber. With his art and his videos, Matt hopes to inspire as many people as possible to follow their dreams and pursue their passions. http://mattchessco.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @mattchessco tik tok: @mattchesscoIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez

In this episode of The Artist Business Plan we sit down with Matt Chessco, viral artist on social media. We find out how Matt went from a full time mechanical engineer to an overnight sensation artist! He gives the real rundown on how to get a lot of followers and boost your business on social media. Want to become a viral artist? Look no further!"Interact with your followers. It’s a way of thanking them at the same time."- Matt ChesscoGuest: Matt Chessco is a world renowned artist famous for his magical painting videos and his unique pop art style. Matt is a former industrial designer and mechanical engineer who dropped his job in 2020 to follow his dream of becoming an artist. In less than 2 years, he amassed over 3M followers across all social media platforms combined while his videos were seen over 500M times. He now sells his paintings for thousands of dollars and collaborates with the biggest brands and artists in the world like the Chicago Bulls, the Oscars and Justin Bieber. With his art and his videos, Matt hopes to inspire as many people as possible to follow their dreams and pursue their passions. http://mattchessco.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @mattchessco tik tok: @mattchesscoIf you want to submit a listener question you can email it to abp@thesuperfair.com for a chance of it being answered by Alex, James, and our guest!Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Solar Fernandez