The Artist Business Plan

In this episode of The Artist Business Plan we sit down with Matthew McMurry, co-founder and creative director of Treason Gallery in Seattle. He brings insights from his progressive, contemporary gallery to help you "smartists" learn the difference between a large following that's just for show, and a following that you can monetize! Followers don't always translate to monetary success, which is why we work on our artist business plan! As a gallerist, Matt also gives the inside dirt on working with a gallery and making the gallery work for you. Tips for collectors and artists alike."Treat working with a gallery as a relationship that works until it doesn't for you."- Matt McMurryGuest: Matthew McMurry is the co-founder and creative director of Treason Gallery in Seattle, one of the region’s leading galleries with an emphasis on street and contemporary artists. In 2018, Matthew started Ultraviolet Arts, a creative agency focusing on aligning new construction with bespoke art programing. Matthew has curated over 80 exhibitions in Seattle, New York City, Miami, and Hong Kong, and his curatorial vision has been recognized and featured in a number of publications including The Seattle Times, Juxtapoz Magazine, and Arrested Motion.https://treasongallery.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @treasongalleryHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of the Artist Business Plan we sit down with entrepreneur turned "artrepreneur" Shawn Kolodny. Shawn takes us through his history of entrepreneurship in night life and startups to remind all you business artists that "art is basically running a startup!" If you schedule your time, schedule out the time for production, marketing, sales management, outreach, and relationship management, your art business will become plausible and real. Because if it's worth doing, it's worth doing right. "If you look at the most successful artists today they’ve built businesses." Schedule your time like a business and make plans!"You can make it a little bit of a ways doing it halfway, what would happen if you did it the full way?"- Shawn KolodnyGuest: Shawn Kolodny is an American artist, living and working in New York City and Miami, Florida. Drawing from a life spent amongst substance, addiction and materialism, as the owner and operator of New York City’s most prominent nightclubs, his work confronts the infinite cycle of fake fulfillment shaped by modern society’s addiction to ego, using the most sought-after brands and the most addictive drugs as a visual medium. Kolodny received his Bachelor of Industrial Design from Syracuse University in 1994 and his MBA from Stern School of Business in 2010.https://www.shawnkolodny.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @kolodny_ Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/Producer : Kelsey SusinoWritten by: Kelsey Susino, Alexander Mitow, and James MiilleAudio Edited by: Federico Soler Fernandez

In this episode of the Artist Business Plan we sit down with self-taught Nigerian painter, Abi Salami to discuss breaking through perfectionism and learning to play and experiment while finding your style as an artist. She reminds us that you NEED to write your personalized artist business plan to achieve next level sales. Abi gives the insider scoop on art fairs, join 'em or ditch 'em, and how to best utilize your booth at an art fair to make those relationships and build your clientele. Abi also shares her secrets of how to personalize her relationships with her buyers and give them more insight into her amazing personality, which YOU can do too!Guest: Abi Salami is a Nigerian painter based in Dallas. She has exhibited in museums across the U.S. including the Women’s Museum of Art in Dallas and the African American Museum of Art in Dallas, as well as with us at our own Superfine Art Fair. She is currently featured in Saatchi Art’s 2020 Rising Stars Under 35. Abi allows her subconscious to inform her paintings while using symbols to explore memory, mental health, race, specifically with the aim of destigmatizing mental health in African communities.https://www.abisalami.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @abi.m.salamiHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: Kelsey Susino, James Miille, and Alexander MitowAudio Edited by: Federico Soler Fernandez

Grab your notepad and pen because in this episode of The Artist Business Plan we sit down with Danielle Glosser, master artist advisor and owner of Client Raiser, for some intense advice bombs for emerging artists. Danielle decided to start her own business to bring her main skill of networking to help some "solopreneurs" with their sales! She gives a breakdown of her 3 steps she gives her client's to help articulate their work so they can market their businesses based on their individual goals. We also get an inside look at her Inventory Assessment process with 25 items to take into account to accomplish goals and solidify your artist business plan. Remember to use the people around you, stay consistent, and be active in your business and investments. If you're going to do something really go for it. Dig deep and think about what your dream, this episode will give you everything you need to go make it happen!Guest: Danielle Glosser is the Founder and Principal of Client Raiser, a business dedicated to helping artists increase their client volume and visibility of their art. Danielle garnered her expertise through years of working in nonprofit and government sectors on social justice issues.These professional opportunities, coupled with her personal belief that the arts are central to igniting conversation and enhancing human understanding, moved her to help artists with the business elements of their practice so they can more fruitfully share their work with the world. Danielle is also a member of ArtTable, a leadership organization for women in the visual arts.https://www.clientraiser.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @clientraiserHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: Kelsey Susino, James Miille, and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with gallerist Michael Foley of Foley Gallery in the Lower East side of Manhattan to talk about how he is empowering artists through teaching, his gallery, and through his new platform, The Photo Community, for fine art photography, and full of resources for artists to enjoy. Michael breaks down how to know what's working and what's not in your work, and outlines in a step by step guide how to build relationships with galleries and get them to showcase your work!"Know that your time may not be now… and that’s okay. Artists work for years and decades and their moment isn’t quite yet. Stay with what you’re doing, develop it… stay true to who you are, stay true to the vision that you have, what you want to create, and keep working with that… Don’t change your work to assimilate into what’s going on right now… in the art world, by the time you catch up to it, it’ll all be over.”- Michael FoleyGuest: Michael Foley opened his gallery in the fall of 2004 after fourteen years of working with notable photography galleries. The gallery has since been invited to participate in over twenty international and national art fairs including Paris Photo, Pulse, AIPAD and the London Art Fair. Foley continues his interest in educating by serving on the faculty of the School of Visual Arts and the International Center of Photography where he teaches and lectures on issues in contemporary photography.  He has been a portfolio reviewer at over 25 photography reviews throughout the United States.http://www.foleygallery.com/Foley is the founder of The Photo Community, which is an online platform for people involved in various aspects of fine art photography. https://www.thephotocommunity.org/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @foleygalleryHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan, James sits down with Nigerian multimedia artist Moyosore Martins to hear about how his background and experiences developed into his unique style as an artist. From parents who didn't believe one could make money as an artist, Moyosore grew up, traveled the world, and fell in love with the freedom he found in places like Ivory Coast and Ghana to create. Now Moyo has developed his artistic style and shares insight on how, when you develop your own consistent original style, it will pave the path to a successful business for your art. If you experience life, focus on the portfolio rather than the fame, and save some time to go watch the sunset, you will be helping your art."You need to believe in yourself before anyone else believes in you."- MOYOGuest: Moyosore Martins is a Nigerian multimedia artist who is now based in New York. He is a painter, digital artist, sculptor, and fashion designer. He developed a sense of mixed cultural independence from his parent’s tribal roots early from his Brazilian father and mother from Ekiti state. Moyosore’s artworks highlight a combination of his traditional Afro-cultural and spiritual roots and fashion forward design background. www.moyosoremartins.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @moyosoremartins1910Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we outline how to be the type of artist to get an artist residency with art curator, critic, advisor, presenter, and documentarian, Aindrea Emelife. This Londoner helps us bust some myths (you need a gallery backing you) and she shares some truths (You CAN reach out to curators and art professionals really easily!) As long as you invest in yourself, establish your brand early, and keep in contact you can experiment and take risks that allow you to thrive in your art career!Guest: Aindrea Emelife is a 26-year-old art critic, independent curator, art advisor and presenter from London. In 2018, Aindrea launched her private art advisory, working primarily with emerging artists and private art collections internationally. She has presented art films for prestigious institutions, is working on a documentary and is set to become one of the leading on-screen voices for the art world now.Aindrea is also a Patron of Matts Gallery and Serpentine Gallery's Future Contemporaries and sits on the curatorial board of Artfinder. Aindrea has sat on the judging panel for the Ashurst Emerging Artists Prize for four years as part of her ongoing commitment to supporting the next generation of artistic talent.http://aindrea.com/PLOP Residency: Aindrea, ever committed to philanthropic efforts, has also started Plop Residency with artist Oli Epp, which gives three artists a month a residency space that includes studio space and tutorials from industry professionals. More info - www.plop-residency.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @aindrealondonHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we speak with gallerist, Jennifer Lauren Gilbert, as she offers up some golden advice for artists. Jennifer's gallery features self-taught, disabled, and underrepresented artists. Join us as Jennifer guides us through overcoming obstacles, provides tips on reaching out to galleries, and dealing with rejection, because hey, it happens to everyone. She offers up some golden advice on patience and determination, and reminds us that each voice is unique, and there's room for everyone in the art world."Put yourself out there, don’t be afraid to stand your ground, don’t let people take your power."- JLGGuest: Jennifer Lauren Gilbert is a gallerist and freelance producer and curator. In 2017 she set up the Jennifer Lauren Gallery to champion and exhibit international self-taught, disabled and overlooked artists who create works outside the mainstream art world and art history. Through her work Jennifer hopes to: demystify what is regarded as art and who can be an artist; stimulate audiences; and continue to challenge the stigma surrounding this field of art.jenniferlaurengallery.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @j_lgalleryHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with serial entrepreneur Cory Huff of The Abundant Artist. Join us as we discuss how artists can make passive/ leveraged income by teaching prerecorded lessons, selling prints/ duplicates, and licensing your work. A jam packed episode of debunking money making myths; artists are making money, YOU can make money from your work!Guest: Cory Huff is the founder of TAA, and has been helping artists sell art online since 2009. He has helped hundreds of artists just like you figure out how to navigate the hidden path of the fine art career. Harper Collins published his book, How to Sell Art Online: Live a Creative Life on Your Own Terms.https://theabundantartist.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @theabundantartistHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with polymath Kenny Schachter (artist, writer, curator, dealer, collector, lectutrer) and dive into his lifelong infatuation with art, his own artistic endeavors, and his tips for artists to sell their art! We focus on bringing appreciation back to art, letting a work into your head until it grows on you, and letting your art define you. This episode is truly for the creative at heart."Find what you love so much you would do it for free"... then get paid for it! (Kenny Schachter)Guest: Kenny Schachter has been curating contemporary art exhibits in museums and galleries and teaching for more than thirty years; presently in the graduate department of the University of Zurich and a professorship at the School of Visual Arts in New York. Schachter has a regular column on Artnet.com. He has exhibited his works in various solo shows; next up: a one person show at Blum & Poe 2021. Schachter has been profiled in The New York Times Magazine (cover story, September 1966), and London's Observer, Independent and Telegraph. He is currently based in New York.www.kennyschachter.artFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: kennyschachterHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez