The Artist Business Plan

In this episode of The Artist Business Plan we sit down with gallerist Michael Foley of Foley Gallery in the Lower East side of Manhattan to talk about how he is empowering artists through teaching, his gallery, and through his new platform, The Photo Community, for fine art photography, and full of resources for artists to enjoy. Michael breaks down how to know what's working and what's not in your work, and outlines in a step by step guide how to build relationships with galleries and get them to showcase your work!"Know that your time may not be now… and that’s okay. Artists work for years and decades and their moment isn’t quite yet. Stay with what you’re doing, develop it… stay true to who you are, stay true to the vision that you have, what you want to create, and keep working with that… Don’t change your work to assimilate into what’s going on right now… in the art world, by the time you catch up to it, it’ll all be over.”- Michael FoleyGuest: Michael Foley opened his gallery in the fall of 2004 after fourteen years of working with notable photography galleries. The gallery has since been invited to participate in over twenty international and national art fairs including Paris Photo, Pulse, AIPAD and the London Art Fair. Foley continues his interest in educating by serving on the faculty of the School of Visual Arts and the International Center of Photography where he teaches and lectures on issues in contemporary photography.  He has been a portfolio reviewer at over 25 photography reviews throughout the United States.http://www.foleygallery.com/Foley is the founder of The Photo Community, which is an online platform for people involved in various aspects of fine art photography. https://www.thephotocommunity.org/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @foleygalleryHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan, James sits down with Nigerian multimedia artist Moyosore Martins to hear about how his background and experiences developed into his unique style as an artist. From parents who didn't believe one could make money as an artist, Moyosore grew up, traveled the world, and fell in love with the freedom he found in places like Ivory Coast and Ghana to create. Now Moyo has developed his artistic style and shares insight on how, when you develop your own consistent original style, it will pave the path to a successful business for your art. If you experience life, focus on the portfolio rather than the fame, and save some time to go watch the sunset, you will be helping your art."You need to believe in yourself before anyone else believes in you."- MOYOGuest: Moyosore Martins is a Nigerian multimedia artist who is now based in New York. He is a painter, digital artist, sculptor, and fashion designer. He developed a sense of mixed cultural independence from his parent’s tribal roots early from his Brazilian father and mother from Ekiti state. Moyosore’s artworks highlight a combination of his traditional Afro-cultural and spiritual roots and fashion forward design background. www.moyosoremartins.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @moyosoremartins1910Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we outline how to be the type of artist to get an artist residency with art curator, critic, advisor, presenter, and documentarian, Aindrea Emelife. This Londoner helps us bust some myths (you need a gallery backing you) and she shares some truths (You CAN reach out to curators and art professionals really easily!) As long as you invest in yourself, establish your brand early, and keep in contact you can experiment and take risks that allow you to thrive in your art career!Guest: Aindrea Emelife is a 26-year-old art critic, independent curator, art advisor and presenter from London. In 2018, Aindrea launched her private art advisory, working primarily with emerging artists and private art collections internationally. She has presented art films for prestigious institutions, is working on a documentary and is set to become one of the leading on-screen voices for the art world now.Aindrea is also a Patron of Matts Gallery and Serpentine Gallery's Future Contemporaries and sits on the curatorial board of Artfinder. Aindrea has sat on the judging panel for the Ashurst Emerging Artists Prize for four years as part of her ongoing commitment to supporting the next generation of artistic talent.http://aindrea.com/PLOP Residency: Aindrea, ever committed to philanthropic efforts, has also started Plop Residency with artist Oli Epp, which gives three artists a month a residency space that includes studio space and tutorials from industry professionals. More info - www.plop-residency.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @aindrealondonHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we speak with gallerist, Jennifer Lauren Gilbert, as she offers up some golden advice for artists. Jennifer's gallery features self-taught, disabled, and underrepresented artists. Join us as Jennifer guides us through overcoming obstacles, provides tips on reaching out to galleries, and dealing with rejection, because hey, it happens to everyone. She offers up some golden advice on patience and determination, and reminds us that each voice is unique, and there's room for everyone in the art world."Put yourself out there, don’t be afraid to stand your ground, don’t let people take your power."- JLGGuest: Jennifer Lauren Gilbert is a gallerist and freelance producer and curator. In 2017 she set up the Jennifer Lauren Gallery to champion and exhibit international self-taught, disabled and overlooked artists who create works outside the mainstream art world and art history. Through her work Jennifer hopes to: demystify what is regarded as art and who can be an artist; stimulate audiences; and continue to challenge the stigma surrounding this field of art.jenniferlaurengallery.comFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @j_lgalleryHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with serial entrepreneur Cory Huff of The Abundant Artist. Join us as we discuss how artists can make passive/ leveraged income by teaching prerecorded lessons, selling prints/ duplicates, and licensing your work. A jam packed episode of debunking money making myths; artists are making money, YOU can make money from your work!Guest: Cory Huff is the founder of TAA, and has been helping artists sell art online since 2009. He has helped hundreds of artists just like you figure out how to navigate the hidden path of the fine art career. Harper Collins published his book, How to Sell Art Online: Live a Creative Life on Your Own Terms.https://theabundantartist.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @theabundantartistHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we sit down with polymath Kenny Schachter (artist, writer, curator, dealer, collector, lectutrer) and dive into his lifelong infatuation with art, his own artistic endeavors, and his tips for artists to sell their art! We focus on bringing appreciation back to art, letting a work into your head until it grows on you, and letting your art define you. This episode is truly for the creative at heart."Find what you love so much you would do it for free"... then get paid for it! (Kenny Schachter)Guest: Kenny Schachter has been curating contemporary art exhibits in museums and galleries and teaching for more than thirty years; presently in the graduate department of the University of Zurich and a professorship at the School of Visual Arts in New York. Schachter has a regular column on Artnet.com. He has exhibited his works in various solo shows; next up: a one person show at Blum & Poe 2021. Schachter has been profiled in The New York Times Magazine (cover story, September 1966), and London's Observer, Independent and Telegraph. He is currently based in New York.www.kennyschachter.artFor more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: kennyschachterHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we speak to Superfine's own Stephanie Zimmerman-Black, a master of helping artists, creatives, business owners and entrepreneurs tell their stories through thoughtfully crafted and expertly executed content. She teaches us how to maximize website content, craft artistic statements, utilize analytics for growth, and how to be authentically you!Guest: Stephanie Zimmerman-Black is a content strategist, creator and marketer helping artists and creative entrepreneurs authentically tell their stories and reach their audiences. She is the founder of Broad Spectrum, a new creative content studio.https://stephaniezimmermanblack.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @stephaniezimmblackIG: @broadspectrumstudioHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we speak to Catherine Orer of The Artist Entrepreneur about the necessities for making a living as an artist. She demystifies HOW to talk about money, and how authenticity will bring the buyers and sales. Catherine also brings us an amazing pep talk on WOMEN EMPOWERMENT and not letting anything hold you back! Guest: Catherine Orer, award-winning Business & PR Strategist and Founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs wanting to build a sustainable business and career. She also hosts the podcast, The Artist Entrepreneur.http://theartistentrepreneur.com/For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @catherineorerHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez

In this episode of The Artist Business Plan we speak to Vaidehi Kinkhabwala about her art's motifs, believing in your work, and a sure-fire way to attract repeat offenders to buy your work.. getting collectors invested in YOU! Vaidehi also partners with the Elizabeth Foundation of the Arts to host a 3-week artist residency, more information to apply below. “Art for me is a reflection of this human condition that no one person or piece is ever truly complete”- Vaidehi KinkhabwalaGuest: Vaidehi Kinkhabwala, a multidisciplinary artist who grew up in India with a BFA in studio art from Montclair University. Currently living and working in New York City. For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanIG: @vaidehikinkhabwalaNorthfork Residency: https://www.studios-efanyc.org/north-fork-residency ; http://www.williamris.com/Hosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey Susino Written by: James Miille and Alexander Mitow Audio Edited by: Federico Soler Fernandez

In our inaugural episode, Superfine founders dive into branding yourself as an artist with Marina Granger, of The Artist Advisory. Including how to get straight answers as an artist, the correct way to present your work, and getting over imposter syndrome, because "If you know what it takes to be the real thing, then you are."- MarinaGuest: Marina Granger, founder of The Artist Advisory, an educational platform for career-minded artists which has helped dozens of artists brand themselves better, advance their careers, and sell more art.For more information on applying to The Superfair as well as recordings of this and all of our past podcasts, just visit www.thesuperfair.comIG: @thesuperfair, @theartistbusinessplanHosted and Executive Produced by James Miille and Alexander MitowExecutive Producer/ Producer: Kelsey SusinoWritten by: James Miille and Alexander MitowAudio Edited by: Federico Soler Fernandez