On the Record by Leadpages

Oliver Kenyon, co-founder of ConversionWise and a CRO expert, shares a wealth of insights from his decade-long experience in optimizing conversion rates. He discusses essential elements of high-converting landing pages, highlighting the importance of responsive design and a strong value proposition. Oliver also reflects on his journey from chef to entrepreneur, the significance of community before monetization, and common pitfalls to avoid in landing page design. His emphasis on continuous learning and intuition in business adds an inspiring layer to the conversation.

Have you incorporated affiliate marketing into your business yet? Today’s guest is Igor Kheifets, the author of List Building Lifestyle and a podcast of the same name. His expertise in email strategy and affiliate marketing fueled his achievement as the number one Leadpages affiliate for 2022.   In today's episode, we dig into the impact online marketing has had on his family (including a delightful comic book project for his daughter). We also discuss how to leverage email in your business and how to use email solo ads to take control of the growth of your income. Explore the transcripts, show notes, and more

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick.  Jenn helps coaches and course creators run Facebook and Instagram ads that convert.  In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram. Show notes for this and other episodes available at Leadpages.com/podcast.

Tracey Wallace is the Director of Content Strategy at Klaviyo, an ecommerce marketing automation platform for sellers on Shopify, BigCommerce, WooCommerce, and many more. Tracey's experience over the last decade also includes creating and leading content teams at BigCommerce and MarketerHire.  In this episode, Tracey discusses the opportunities and challenges ahead in a world of artificial intelligence, how to think more strategically about your content marketing plan, and how to set your brand apart to attract more business in the year ahead. For show notes to this and other episodes, go to Leadpages.com/podcast.

On this week’s episode of the Lead Generation, we’re excited to introduce you to Gia (Giorgiana) Laudi, a marketing and growth advisor for SaaS who has helped companies like MeetEdgar, SparkToro, MarketerHire and Wistia, grow sustainably. She's the co-author of Forget The Funnel, and in this episode she dives into her journey to entrepreneurship, why customer-led growth is essential for recurring revenue companies, and how to get your ideal customers to fuel your marketing.  Show notes for this and other episodes

Chris Davis (an alumni of the early days of Leadpages) is the founder of Automation Bridge, a training, consulting, and certification community for automation service professionals and entrepreneurs who are ready to put marketing automation to work the right way. He's also the host of the All Systems Go podcast.  In this episode, we dive into his journey from electrical engineer and startup employee, to a successful entrepreneur. We also get his take on marketing automation strategies, tactics, and tools that you can put to use right away. Go to episode show notes and more

Are you an entrepreneur who has another great idea to pursue, but you’re scared of taking the risk? This episode of The Lead Generation podcast is for you. Ruth Soukup is the founder of Ruth Soukup Omnimedia, which includes the brands Living Well, Spending Less, Elite Blog Academy, and Thinlicious. She's also a New York Times bestselling author of Do It Scared and six other books. In this episode, Ruth shares lessons she's learned in her entrepreneurial pursuits, her new venture in helping women with their health and wellness, and an update on how her community is doing after her Hurricane Ian.  For episode show notes and more, visit the Leadpages podcast page

This week, learn from Vanessa Cabrera, a business coach who helps her clients clear up their marketing mindset so they can attract clients more easily with their social media strategy. Vanessa shares lessons she's learned on her entrepreneurial journey, the four key ingredients to enacting positive change and methods for getting out of your own way so you can have a greater impact on the lives of the people you serve. Show notes for this and other episodes

This episode features the two sides of freelancing—working as a freelancer or working with a freelancer.  Our guest is Brooke Markevicius. She’s the founder of Allobee (recently acquired by The Riveter), a freelancer marketplace that serves parents who want to support their families with flexible freelance careers, and the micro small businesses that hire them.  Brooke shares the lessons she's learned while creating the Allobee platform. She also discusses how people can start and grow their own freelance businesses and how small business owners can earn the greatest ROI working with the right people at the right time. Show notes for this episode and more

If you run a service-based business serving clients, you're going to love this week's episode. Emylee Williams is the co-founder of Boss Project (along with Abagail Pumphrey). She shares her path to a profitable partnership, how to build a life-first business, and tips for taking your service offerings to the next level.  Show notes and more