On the Record by Leadpages

My guest today is Lou Bortone, the video marketing godfather. For over 20 years, Lou has used his passion and expertise to help companies and entrepreneurs like you expand your message with video strategies that actually work for you. In this episode, we discuss a few of Lou's favorite video creation resources, tips on utilizing AI in your business, and a variety of ways you can reach and serve your ideal clients.  You'll definitely want to get the show notes for today's episode. For all the resources and tips that Lou shares, you can get those at Leadpages.com/podcast. Let's dig into it.   

If you're a coach or consultant wanting to get more clients through speaking, you are in the right spot.  Our guest today is Krista Martin, the founder of Six Figure Impact Academy. She shows coaches how to fill their programs through virtual and in person speaking. In this episode, we talk about her jump from pharmaceutical sales to entrepreneurship, strategies for getting audiences to take action, and what to include in your talks to get more people to say yes to your coaching.  For the show notes, transcripts, and more, visit Leadpages.com/podcast.   

If you want to have a positive impact on more people, you've likely created or thought about creating an online course.  Introducing Nathalie Lussier, the founder and creator of AccessAlly, one of the best course and membership platforms available for WordPress.  During our discussion, Nathalie shares lessons from her journey as a software developer turned marketing consultant turned SaaS founder, strategies to create and sell your own online courses, and how to help your students get more value from your programs.  You can check out the show notes, transcripts and resources for this and other episodes Leadpages.com/podcast, and if you'd like to learn more about Accessally, head over to Leadpages.com/accessally. Now let's get into the conversation.  

Joanna Wiebe, the founder of Copyhackers and expert in conversion copywriting, discusses her background at Intuit and her transition into entrepreneurship. They also explore the role of artificial intelligence in copywriting. The speakers discuss the importance of clear communication and using frameworks and tools to improve productivity. They discuss their experience building and shutting down projects and the potential of AI in copywriting. They also delve into the uses and limitations of chat GPT technology. They emphasize the importance of personas in effective copywriting and using 'perfect for you if' statements strategically.

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab.  In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.    

If you are an expert or a coach who's wanting to add group coaching to your business, you have tuned into the right episode. Jereshia Hawk teaches her clients how to use their expertise and turn it into a curriculum-based group coaching program that has a high impact on the lives of your clients.  In this episode, Jereshia shares how she uses her professional background as a civil engineer to design group programs through frameworks and high levels of curriculum to have that high impact on the lives of her clients. She also breaks down how to think through what you put into your offer and what to charge for your group program, and how to think differently about that so that you can have the best results for your own business. About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Have you been thinking about creating an online course, but you're just not quite sure where to begin? Well, you're in luck with this episode. My guest today is Gemma Bonham-Carter, the founder of Course Creator School, where she helps smart people like you turn your knowledge and expertise into a course that generates some really great revenue for your business. During this episode, Gemma shares her best advice on what to include in your course, how to stay focused on the success of your students, and how to price your course. She also shares the tools that she's using to create and deliver her programs. Show notes and transcripts for this episode For more episodes of the podcast, visit Leadpages.com/podcast.  About Leadpages Leadpages is the top conversion-first lead generation platform, which makes it easy for entrepreneurs, service professionals, small businesses, and the agencies that serve them to turn clicks into customers. Whether you're looking to create landing pages for an ad campaign or a full website to improve your online presence, Leadpages is here to help. With headquarters in Minneapolis, Minnesota (USA) and Victoria, British Columbia (Canada), Leadpages gets rave reviews from customers that appreciate what they receive: outstanding customer support, reliable and easy-to-use website and landing page builders, and a community of impact-driven entrepreneurs. 

Our brilliant guest today is Laurie Wang, a business strategist, keynote speaker, and consultant who helps businesses harness the power of social media to grow their bottom lines. In this episode, you'll hear some of Laurie's best advice for growing your YouTube channel, leveraging the power of various social media platforms, taking social media followers and turning them into email subscribers, and becoming a known expert in your field.  Show notes to this and other episodes available at Leadpages.com/podcast.  

In this engaging discussion, Alex Cattoni, founder of Copy Posse and a leading direct response copywriter, shares her inspiring journey from intern to influencer. She emphasizes the importance of authenticity in marketing and ethical copywriting. Alex delves into the power of email marketing, revealing strategies for effective communication that drives customer engagement. She also highlights the role of AI in copywriting and the significance of after-purchase emails in fostering loyalty, all while encouraging self-belief in overcoming challenges.

This week’s guest on The Lead Generation podcast is Miles Beckler. He just recently crossed the 200,000 subscriber mark on his eponymous YouTube channel where he shares strategies, tactics, and resources for online marketing success. Separately, he and his wife Melanie have a 12-year track record in the meditation and spirituality niche.  In this episode, he and I discuss his journey from Discount Tire mounter to entrepreneur, the importance of delivering value at every turn, and how to combine email and affiliate marketing into a lucrative business. Show Notes for this and other episodes at Leadpages.com/podcast.