On the Record by Leadpages
Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
Apr 13, 2023
Joanna Wiebe, the founder of Copyhackers and expert in conversion copywriting, discusses her background at Intuit and her transition into entrepreneurship. They also explore the role of artificial intelligence in copywriting. The speakers discuss the importance of clear communication and using frameworks and tools to improve productivity. They discuss their experience building and shutting down projects and the potential of AI in copywriting. They also delve into the uses and limitations of chat GPT technology. They emphasize the importance of personas in effective copywriting and using 'perfect for you if' statements strategically.
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Quick takeaways
- Creating copy that resonates with the target audience and speaks directly to their needs drives conversions.
- Prioritizing specific and tailored landing pages over home pages increases conversion rates.
Deep dives
Importance of Persona in Copywriting
When writing copy, it is crucial to have a deep understanding of the target audience or persona. By focusing on one reader and their needs, wants, and pain points, we can create copy that resonates with them and compels them to take action. Avoid getting caught up in demographic details and instead listen to the words and language used by your ideal customer. By reflecting their thoughts and speaking directly to their needs, we can create powerful copy that drives conversions.
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