Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)

Joanna Wiebe, the founder of Copyhackers and expert in conversion copywriting, discusses her background at Intuit and her transition into entrepreneurship. They also explore the role of artificial intelligence in copywriting. The speakers discuss the importance of clear communication and using frameworks and tools to improve productivity. They discuss their experience building and shutting down projects and the potential of AI in copywriting. They also delve into the uses and limitations of chat GPT technology. They emphasize the importance of personas in effective copywriting and using 'perfect for you if' statements strategically.