Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
On the Record by Leadpages
Understanding and Crafting Personas for Effective Copywriting
In this chapter, they discuss the importance of personas in copywriting for selling products or services. They explain why it's important to understand them in order to craft better homepages, landing pages, and email copy. They also emphasize the significance of empathy and listening to the reader's needs and desires in order to create copy that resonates with them.
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