Joanna Wiebe

Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.

Joanna Wiebe, the founder of Copyhackers and expert in conversion copywriting, discusses her background at Intuit and her transition into entrepreneurship. They also explore the role of artificial intelligence in copywriting. The speakers discuss the importance of clear communication and using frameworks and tools to improve productivity. They discuss their experience building and shutting down projects and the potential of AI in copywriting. They also delve into the uses and limitations of chat GPT technology. They emphasize the importance of personas in effective copywriting and using 'perfect for you if' statements strategically.

Copywriting expert Joanna Wiebe discusses crafting compelling calls to action, optimizing buttons for conversions, and reducing customer anxiety. She shares strategies for tailoring CTAs to audience needs and emphasizes the importance of clear messaging in driving engagement and sales.

Joanna Wiebe, founder of Copyhackers, shares writing tips like the difference between copywriting and content writing. They discuss the value of written content online, strategies for writing copy that hooks audiences, and the importance of authenticity in content creation.

Joanna Wiebe, Founder of Copyhackers, shares insights on high-quality copywriting and marketing strategies. Topics include the value of professional writing, her journey from 'creative writer' to successful copywriter, and tips for optimizing headlines and buttons for conversions. The discussion also covers the impact of gamified surveys on user engagement, strategic questioning for audience awareness, and a case study on improving homepage copy for a rehab center.