The Content 10x Podcast
How to Write Better Content with Joanna Wiebe
Jun 3, 2021
Joanna Wiebe, founder of Copyhackers, shares writing tips like the difference between copywriting and content writing. They discuss the value of written content online, strategies for writing copy that hooks audiences, and the importance of authenticity in content creation.
34:23
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Quick takeaways
- Understanding the distinction between copywriting and content creation is crucial for crafting effective messaging.
- Creating compelling copy involves integrating impactful hooks and fascinations to drive audience engagement and retention.
Deep dives
The Foundation of Copyhackers and Joanna Weibe's Vision
Joanna Weibe started Copyhackers 15 years ago with the vision to help the tech startup community, particularly small businesses with technical founders. Her initial focus was on offering support to startups by sharing insights and turning her experiences into published content to aid others in optimizing their copywriting efforts. Joanna emphasizes the importance of helping people authentically and notes that her journey with Copyhackers began with a desire to assist those navigating the challenges of selling software.
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