Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of using AI tools for repurposing long-form videos into short-form videos for social media.Find out:How AI tools can save time and be cost-effective for helping you to repurpose videos for social mediaThe pitfalls of using generative AI tools for clip selectionWhat human editors provide that AI tools can’t when it comes to repurposing long-form video contentImportant links & mentions:AI vs Human Writing: Who Writes the Most Effective Content? www.content10x.com/ai-vs-human-writing10 Ways to Use AI to Create Authentic Content www.content10x.com/315Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Mike Allton, Chief Storyteller at Agorapulse, shares his expertise on how storytelling shapes marketing strategies. He discusses the power of AI in crafting compelling narratives, emphasizing the importance of choosing the right storytelling frameworks. Allton explains how AI assists in brainstorming and podcast management, while also cautioning against over-reliance on automation. He highlights his favorite AI tools for copywriting and strategy and the significance of well-crafted prompts to achieve quality results in storytelling.

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever. Join host Amy Woods to discuss the importance of search, email, and social media, and how they can help you effectively connect with your audience. Discover how you can turn your long-form content into valuable resources for your email subscribers and social media followers, ensuring you stay top-of-mind and drive meaningful engagement.Find out:The importance of having content on your website and relevant social platformsWhy email is essential for nurturing leads How social should complement your search and email strategiesHow to create pillar content (blogs, webinars, podcasts) that serves as a base for your content strategyWays to break down long-form content into engaging email segments and social media posts How effective content repurposing can streamline your content creation process, saving time while maximizing reachImportant links & mentions:The Secrets of Digital First Marketing with Neal Schaffer www.content10x.com/316How to Win at Gen AI Search with Christopher Penn www.content10x.com/310Optimizing Content for AI: Effective Repurposing Tactics www.content10x.com/311Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.Find out:The six containers of digital marketing Strategies for search, email, and social media marketing - aka the SES FrameworkHow to get the maximum ROI from social media Important links & mentions:Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/How to Win at Gen AI Search with Christopher Penn www.content10x.com/310How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Dive into the fascinating world of AI and content creation! Discover ten innovative ways to harness AI while ensuring your content remains authentic and human-centric. Learn essential tips for avoiding robotic tones and enhancing storytelling. Uncover the importance of human editing and real-time audience engagement. Plus, find out which types of content benefit most from AI integration, all while keeping the creativity flowing!

Ian Anderson Gray, founder of the Confident Live Marketing Academy, dives into the intersection of AI and content creation. He shares insights on the best AI tools like ChatGPT and Descript, stressing the balance between automation and the essential human touch. Ethical considerations are paramount as Ian discusses the risks of relying solely on AI. He also highlights the art of effective prompt engineering and the potential of custom AI assistants to enhance business strategies. Tune in for a captivating look at the future of content marketing!

Delve into the legal and ethical pitfalls of using AI in content marketing. Discover how AI can unintentionally lead to copyright and trademark infringements. Learn about the user's responsibility for AI-generated content. Hear real-world examples emphasizing the need to understand AI tool terms and conditions. Protecting your brand and intellectual property in an AI-dominated landscape is crucial. The conversation sheds light on how marketing teams are leveraging AI while navigating these challenges.

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn’t waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out: The importance of data-driven personalizationTypes of marketing data that can be utilizedCommon pitfalls in data-driven marketing Important links & mentions:Data-Driven Personalization https://zonteehou.com/datadrivenpersonalization/Data-Driven Decisions https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/Convince & Convert Newsletter https://www.convinceandconvert.com/newsletter/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Are you optimizing your content for AI-powered search? In this episode of The Content 10x Podcast, host Amy Woods explores the changes to B2B marketing strategy since the rise of generative AI.Amy discusses how AI is changing search behavior and talks through nine strategic and tactical tips for building B2B brand awareness and mindshare with gen AI tools. This episode also touches on the balance between quality and quantity in content creation and how repurposing can help achieve both.Find out: Why (maybe) your brand should be everywhereTactical tips for building brand awareness with AIHow repurposing can helpImportant links & mentions:How to win at gen AI search with Christopher Penn https://www.content10x.com/win-at-gen-ai-search/Why being everywhere isn’t the goal of content repurposing https://www.content10x.com/being-everywhere-content-repurposing/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What impact is generative AI having on search behaviors and how is that affecting the way we approach content marketing in the B2B space? In this episode of The Content 10x Podcast, host Amy Woods speaks to Christopher Penn, who is the Co-Founder and Chief Data Scientist at Trust Insights, an organization that helps companies collect data so they can make better decisions. Together they discuss the rapidly evolving landscape of generative AI search behaviors and their impact on content marketing. Christopher shares insights into how search engines are powered by AI to deliver the snippet answers that appear at the top of SERPs (Search Engine Results Page). More and more people tend to go to the gen AI tools like ChatGPT and Perplexity for information and answers. All of this is changing the dynamics of content visibility and traffic. Christopher highlights the need to create 'the most best content' and adopt a multi-channel distribution strategy to ensure brand prominence. He also provides actionable advice on utilizing AI in content marketing, including understanding training data, leveraging SEO, and a framework for assessing tasks suitable for AI. Find out: The impact of gen AI on search trafficHow to train gen AI to recognize your brandThe importance of repurposing content to maximize reachImportant links & mentions:Trust Insights https://www.trustinsights.ai/Trust Insights' 5P Framework https://www.trustinsights.ai/blog/2024/03/why-change-management-the-trust-insights-approach/Christopher on LinkedIn https://www.linkedin.com/in/cspenn/Amy’s book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter