The Content 10x Podcast
Creating and Repurposing B2B Research & Reports
Apr 3, 2025
Dive into the power of original research in B2B marketing, where unique insights can set your brand apart. Discover how research-backed content builds credibility and counters AI-generated noise. Explore strategies for crafting impactful B2B research that resonates with audience needs. Learn about the art of repurposing long-form content into engaging formats, making complex insights accessible to all. Hear insights from industry experts on effectively leveraging proprietary research for demand generation and industry positioning.
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Quick takeaways
- Original research in B2B marketing positions brands as trusted authorities, providing unique insights that set them apart from AI-generated content.
- Repurposing original research yields diverse content formats that span the marketing funnel, enhancing brand visibility and fostering audience engagement.
Deep dives
The Value of Original Research in B2B Marketing
Original research is highlighted as a crucial element in B2B content marketing, recognized for its ability to generate unique insights. By focusing on proprietary data, businesses can create content that stands apart from the generic offerings produced by AI tools, which often lack depth and nuance. Conducting thorough original research involves selecting relevant topics that resonate with target audiences, analyzing data, and sometimes collaborating with external experts. This effort, albeit resource-intensive, is rewarded with credible and trustworthy content that can establish a brand as an industry authority.
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