Creating and Repurposing B2B Research & Reports

Apr 3, 2025

Dive into the power of original research in B2B marketing, where unique insights can set your brand apart. Discover how research-backed content builds credibility and counters AI-generated noise. Explore strategies for crafting impactful B2B research that resonates with audience needs. Learn about the art of repurposing long-form content into engaging formats, making complex insights accessible to all. Hear insights from industry experts on effectively leveraging proprietary research for demand generation and industry positioning.

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ADVICE

Rise Above AI Content

Don't compete with AI-generated content; rise above it by focusing on quality.
Create unique, in-depth content that AI struggles with, like expert interviews.

ADVICE

Original Research for Credibility

Conduct original research to create unique, trustworthy content.
This builds credibility and sets you apart from AI-generated content.

ANECDOTE

Content Square's Benchmark Report

Content Square used anonymized user data to create an annual benchmark report.
This generated various content, driving demand and brand awareness.

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Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.

Find out:

The value of original research in B2B marketing and how to choose the right topics
How research-backed content boosts credibility and sets you apart from generic AI-generated noise
Content creation and repurposing opportunities across multiple channels
The role of proprietary research in demand generation, pipeline growth, and industry positioning
Key insights from B2B industry experts and their approach to original research and reports

Important links & mentions:

The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
How to Create Content that AI Can’t Create https://www.content10x.com/323/
The 4 Rs of Repurposing Research with Michele Linn https://www.content10x.com/237/
7 Steps to Transform your B2B Report with Daniel Plume https://www.content10x.com/297/
B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter