Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.
Find out:
- The value of original research in B2B marketing and how to choose the right topics
- How research-backed content boosts credibility and sets you apart from generic AI-generated noise
- Content creation and repurposing opportunities across multiple channels
- The role of proprietary research in demand generation, pipeline growth, and industry positioning
- Key insights from B2B industry experts and their approach to original research and reports
Important links & mentions:
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
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