On the Record by Leadpages

Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)

19 snips
Apr 13, 2023
Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.
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