On the Record by Leadpages Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
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Apr 13, 2023 
Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.
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Clarity Wins Inside Busy Organizations
- Clear communication matters because busy colleagues rush through copy and misunderstand unclear messages.
- Joanna learned at Intuit to align meetings with one slide covering priorities, progress, and improvements.
Joanna Wiebe Accidentally Quit Intuit
- Joanna accidentally sent her carefully perfected resignation email after a frustrating performance review at Intuit.
- The mistake forced her to build Copyhackers around an ebook and consulting work already gaining momentum.
Use AI For Research Before Writing
- Use AI as a research assistant and junior copywriter for competitive research, feature comparisons, and repetitive analysis.
- Joanna says GPT reduced a six-hour research task to roughly 60 seconds, freeing her to judge the results.