On the Record by Leadpages

Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)

Apr 13, 2023

Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.

01:02:04

Creator website

Episode guests

Joanna Wiebe

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritize understanding the persona and use their own words in your copy.

Create multiple landing pages tailored to specific audience segments.

Make your offer compelling and address specific pain points with clear benefits.

Deep dives

Focus on the persona and their needs

When writing copy, prioritize understanding and empathizing with the persona or reader who should be interested in your offer. Listen to their wants and needs, and use their own words and language in your copy to show them that what you have is what they are looking for.

Efficiently Analyzing and Comparing Project Management Solutions with GBT4

01:32

Understanding the Importance of Persona in Marketing and Copywriting

01:45

Message Matching and Tailoring Landing Pages

01:29

Introduction

2min

Communication Skills at Intuit

11min

AI-Powered Tools for Copywriting

13min

Exploring the Use of AI in Chat Conversations and Content Marketing

2min

The importance of personas in copywriting

6min

Writing for a Homepage vs. a Landing Page

20min

The Importance of Being Specific and Transparent in Copywriting

7min

The words that you use to convince people that what you have is what they need, is what copywriting is all about.

My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.

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On the Record by Leadpages

Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Focus on the persona and their needs

Create targeted landing pages

Optimize your offer

Include specific and appealing qualifiers

Consider adding detailed FAQs

Efficiently Analyzing and Comparing Project Management Solutions with GBT4

Understanding the Importance of Persona in Marketing and Copywriting

Message Matching and Tailoring Landing Pages

Remember Everything You Learn from Podcasts