

Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
19 snips Apr 13, 2023
Joanna Wiebe, founder of Copyhackers, discusses her background in entrepreneurship and the role of artificial intelligence in copywriting. They explore AI-powered tools, the use of AI in chat conversations, and the importance of personas in copywriting. They also discuss writing for a homepage vs. a landing page and the value of being specific and transparent in copywriting.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Communication Skills at Intuit
02:15 • 11min
AI-Powered Tools for Copywriting
13:33 • 13min
Exploring the Use of AI in Chat Conversations and Content Marketing
26:23 • 2min
The importance of personas in copywriting
28:27 • 6min
Writing for a Homepage vs. a Landing Page
34:52 • 20min
The Importance of Being Specific and Transparent in Copywriting
54:38 • 7min