Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
On the Record by Leadpages
The importance of personas in copywriting
This chapter discusses the importance of personas in copywriting for selling products or services, focusing on personas for coaches, service professionals, and knowledge brokers. It emphasizes the need for marketers to explain the concept in a non-jargon way and highlights the rule of one in copywriting.
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