Conversion Copywriting: Turn Your Words into Revenue (Joanna Wiebe)
On the Record by Leadpages
00:00
Writing for a Homepage vs. a Landing Page
The speakers discuss the difference between writing for a business's homepage and a landing page. They highlight the challenges of appealing to a wide audience on a homepage and the ease of creating tailored landing pages. They emphasize the importance of understanding the audience and meeting their expectations when driving traffic to landing pages.
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