Med Spa CEO

Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps you attract premium patients who are pre-sold on your services. How market sophistication makes specializing in your offers essential. Examples of how specific messaging and offers have resonated with potential clients. Ways to implement specificity in your sales process. How to create highly targeted marketing content to attract your ideal clients. Steps to start creating specific guides and packages that appeal to your premium patients. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the specific "who" of your business, and letting go of mainstream competition is crucial for building a more profitable practice. Plus, I introduce my new Premium Patient Magnet Toolkit, designed to help you elevate your offerings, messaging, and sales strategy to attract the right patients. Let’s stop focusing on the competition and start building a practice that sets you apart! HIGHLIGHTS What you need to do before investing in new technology, or creating promotions. How to position your services so you don’t have to compete on price. How focusing on a niche increases sales and client satisfaction. Real examples of clients who shifted their focus to attract premium patients. How to break free from the 'mainstream market' trap and step into the premium space. Strategies to attract clients who are willing to pay for your expertise. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE  or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse.  I share my experience training a new esthetician and how I realized the importance of going beyond service fulfillment to focus on building sales skills. I’ll break down four key strategies to develop an unstoppable team of sales masters, so you drive revenue and create an experience that’s reliable, elegant, and uniquely yours.   HIGHLIGHTS How teaching sales mastery is just as crucial as service fulfillment. How to create clarity on your offers to set up your team for sales success. The framework to elevate your team's sales conversations. The key system you need to build a high-performing team. Ways to turn a team member from lackluster to record-breaking. The program that develops sales mastery within your practice. RESOURCES + LINKS To learn more about the Advantage Sales Certified Professionals Certificate Program, feel free to DM me on Instagram @heatherterveen Apply for MSA HERE  Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syndrome. Plus, I’ll share how one of my clients created a powerful $11,000 signature aesthetic package. It’s time to stop looking outward and start building a practice that stands out!   HIGHLIGHTS How one of my clients designed a successful $11,000 aesthetic package. The dangers of falling into the trap of external comparison. How self-trust leads to innovation and a more authentic business. The connection between external comparison and imposter syndrome. One thing you need to stand out in a crowded market. Tips to foster stillness and self-integrity to create original ideas. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your revenue and attract premium patients. Tune in to discover how to simplify decision-making for your patients, improve results, and position yourself as the go-to expert in your market. HIGHLIGHTS One thing your team should avoid with last-minute offers. How a signature menu leads to more consistent and reliable patient results. Strategy to eliminate decision fatigue for your patients and make choices easier. Ways to attract premium, high-value patients who are willing to invest. Tips to create a menu that sets your practice apart from competitors. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in to discover how to position your services effectively, create compelling offers, and leverage the current market trends to your advantage. HIGHLIGHTS Three key "power positioning" frameworks. The audit you need to do asap to ensure to solve your patient’s problems. How focusing on a niche actually increases sales. What you need to create unique offers that differ from your competitors. Ways to maximize the potential of the final quarter of the year. RESOURCES + LINKS Get “Signature Menus That Sell” at an exclusive pre-sale price HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you want in your business than you may think. HIGHLIGHTS Get the latest updates for the upcoming most epic period for businesses. Questions that will reshape your thinking and approach to business. Ways that will help you make choices that align with your long-term objectives. This question reframes your challenges for growth. Tips to "show up differently" to create change in your life and business.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I share three pivotal strategies that will transform the way you engage potential patients and elevate your practice's profile. Get ready to not only create demand for your services but also attract the premium patients you desire.    HIGHLIGHTS Strategies to create a content ecosystem that drives real demand. Tips on "backend engineering" content to your signature offerings. Ways to shift from "macro" to "micro" content. One THING you need to showcase from your competitors. Challenges you may face when shifting your content strategy. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and sustainability of your business. I also share how to create a roadmap to transition away from being the primary provider, and how to start building a business that can thrive without your direct involvement. Tune in to learn how to break free from the cycle of burnout and build a business that aligns with your vision and values. HIGHLIGHTS Why working 60-80 hours per week is not a sustainable long-term strategy. The benefits of envisioning your ideal work week and role 3-5 years from now. Tips for creating an exit strategy from being an operator in your business. The benefits of transitioning to a leadership role. Ways to increase impact and attract top talent. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patients. I also share tips for shifting from a mainstream to a premium practice and adopting a unique perspective to stand out. We dive into the different types of markets (in any industry), the mindset that sets you apart, and the questions you need to reflect to attract the best premium patients. Tune in to elevate your leadership and build a practice that stands out!   HIGHLIGHTS The bittersweet feelings towards back-to-school season. Mastering the 3 types of markets can help you position your practice effectively. One THING you have to avoid to focus on your target market. Tips on shifting focus from mainstream to premium focus. The mindset that appeals to the premium market. Questions that can help you clarify your target audience and strategy.   RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com