Med Spa CEO

Wondering how to truly differentiate your practice? You've got to listen to my conversation with Christa Elza, a functional medicine powerhouse who's cracked the code on creating comprehensive health packages that actually get results. We dive into how packaging your services, whether in functional medicine or aesthetics, can transform your patient experience and your bottom line. Christa also shares her journey from feeling frustrated in primary care to building a holistic practice that empowers patients and gives providers confidence. It’s time to stands out, serve at a higher level, and break free from the one-size-fits-all approach.   HIGHLIGHTS 01:28 - Who is Christa Elza? 03:15 - How does she work with patients as a functional medicine practitioner? 07:15 - Why are more women wanting help with their testosterone? 09:08 - What were your biggest lessons learning to run a practice? 11:00 - How did telehealth change the medical field? 13:05 - What have been her biggest wins in Heather’s “Med Spa Advantage” program? 15:45 - Why all providers would see better results if they sold in packages vs one-off services. 20:40 - How to help your patients avoid decision fatigue. 25:30 - The most impactful lessons “Med Spa Advantage” helped her implement in her practice. 29:20 - Why having support is the secret to success! 31:00 - How to overcome the drama and fear in your own mind. 34:00 - Where to connect with Christa Elza.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Christa: @christaelza

If your Med Spa membership is just a discount program, you’re missing a huge opportunity. In this episode, featuring my interview on Mike LeMieux’s Behind the Needle podcast, I talk about how to create a results-driven membership that makes it easier for your team to sell high ticket treatment plans, enhance patient compliance, and drive long-term results. I also share the strategy we use to package treatments into signature offers that eliminate decision fatigue and make it easier for clients to say yes.   HIGHLIGHTS Why most Med Spa memberships fail. How to design a membership that increases patient retention and loyalty. The framework to create signature packages that drive higher value sales. How to eliminate decision fatigue and make it easy for clients to say yes. The mindset shift your team needs to sell premium treatments with confidence. A consult process that makes selling feel effortless.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media

Is your social media actually bringing in paying clients or just engagement? If you're posting without a clear roadmap to sales, you're leaving money on the table. In this episode, I break down a powerful system that guides potential clients from your content to your offers. I share how to use ManyChat, email sequences, and strategic content that boosts both engagement and conversions. Say goodbye to random content that doesn’t convert and start building an automated sales system that consistently attracts high-value clients.   HIGHLIGHTS The difference between random content and content that actually drives revenue. How to create magnetic funnels that convert followers into paying clients. The framework to turn social media engagement into booked appointments. The best way to use lead magnets to pre-sell premium treatments. How to double your consultation bookings without constantly chasing leads. The secret to make social media work for you.   RESOURCES + LINKS DM me “Authority” on @heatherterveen for more details on The Authority Method Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if your content could sell and serve at the same time? One of the biggest mistakes I see Med Spa owners making with social media is treating content like it’s either educational or promotional — when in reality, the best content does BOTH. In this episode, I break down how to create a social media strategy that pre-sells your premium clients on your signature offers before they even book a consultation. I share the common mistakes I see most aesthetic practices making, why your content needs a clear roadmap to your offers, and how to shift your social media strategy so your best-fit clients are coming in ready to buy.   HIGHLIGHTS The four biggest mistakes Med Spa owners make with social media. Tips to create content that both serves and sells at the same time. How to create a content roadmap that leads directly to your offers. Ways to build an intentional magnetic content ecosystem. Strategic content shifts to boost your revenue in 2025.   RESOURCES + LINKS Get on the waitlist for The Authority Method → DM me on Instagram @heatherterveen Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Are you wasting money on ads? If your paid ads aren’t converting into bookings, the problem isn’t just targeting — it’s what happens after the lead comes in. This is my first-ever in-person guest episode as I sit down with Mike LeMieux to discuss the biggest mistakes Med Spas make with paid ads, why boosting posts is a waste of ad spend, and how your lead follow-up process is likely costing you thousands. He shares why clients actually say no to treatments (hint: it’s not price!), and how AI-driven follow-up can increase your bookings while reducing your workload. Plus, we dive into the influencer marketing mistake most Med Spas make and what actually works instead.   HIGHLIGHTS 00:00 Meet Med Spa marketing expert, Mike LeMieux. 06:15 The biggest mistake Med Spa owners make with paid ads. 13:30 How to get the best ROI on your paid ads. 19:30 The best follow-up system for turning leads into loyal patients. 24:00 The #1 thing the most successful MedSpa owners do differently. 26:30 Why boosting posts isn’t enough (and what to do instead). 28:45 The two types of content every Med Spa owner should focus on.   RESOURCES + LINKS Learn more + work with Mike HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com Mike LeMieux: @mikelemieux Mike’s MedSpa Marketing: @medspa_media

Selling is NOT sleazy — it’s an act of service. In this episode, I debunk common misconceptions about selling and explain why it’s critical to your med spa’s success. I share how to build trust with clients while maximizing profitability with the right pricing. Plus, I break down my proven CARES consult framework and signature menu strategies to empower your team to sell premium solutions confidently and consistently. Get ready to turn every consultation into a five-figure opportunity.   HIGHLIGHTS Why selling is the ultimate act of service for your clients. The hidden costs of under-recommending treatments. The reason why 70% of businesses fail. The CARES consult framework for selling premium solutions. How increasing ticket values by 5% can boost profits by up to 95%. Strategies to boost team confidence and consistency in sales.   RESOURCES + LINKS Learn more about the Five-Figure Consults System HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Premium patients won’t trust you with their results if you don’t trust yourself to charge what you’re worth. In this episode, I reveal why being accessible to everyone may be limiting your profits, client outcomes, and authority in your market. I share how premium pricing not only builds trust with high-value clients but also positions your med spa as the go-to solution for outstanding results. Plus, I break down the ripple effect of your pricing mindset on your team and sales strategies to stand out as a provider and attract loyal clients.   HIGHLIGHTS Why affordability is unsustainable for your businesses. The mindset shift you need to attract premium patients. How your pricing conveys your expertise and authority. The hidden cost of under-recommending treatments. Why premium pricing increases loyalty and profits. How to overcome your team’s price sensitivity beliefs.   RESOURCES + LINKS Learn more about the Premium Patient Magnet Toolkit HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

What if your current client base could generate hundreds of thousands of dollars more in revenue — WITHOUT adding a single new client? In this episode, I talk about the powerful potential of implementing an irresistible signature menu in your med spa. I break down the CBS Menu Framework, my proprietary system designed to transition your generic a la carte offerings into elevated client outcomes that empower your team and increase profits. Tune in to learn what it takes to make all the difference for your profitability and client loyalty this 2025.   HIGHLIGHTS The framework to transition your generic offerings into comprehensive packages. Why transitioning clients from $2K/year to $10K/year is easier than you think. How decision fatigue impacts client loyalty. Methods to establish your med spa as a market leader. Strategies to elevate team consistency and client outcomes.   RESOURCES + LINKS Learn more about Signature Menus That Sell HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Did you know that franchise businesses have a survivability rate of nearly 70%, compared to just 35-38% for independent small businesses? In this episode, I talk about how the secret behind their success applies directly to MedSpas. I dive into what could be holding you back from scaling, and how you can create signature offers to increase consistency, revenue, and client loyalty. I also provide examples of how MedSpa owners are transforming their clinical protocols into standout packages that WOW their clients and reduce dependency on individual providers. Let’s make 2025 the year you scale with ease, impact, and confidence!   HIGHLIGHTS How franchise businesses outperform independent small businesses 2-to-1. Why customized treatment plans are slowing your growth potential. The key to building client loyalty. Ways to adapt clinical protocols that maintain personalization. Strategies to empower your team and reduce provider-dependent results.   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Happy New Year, my friend! Are you ready to unlock exponential growth and clarity for your MedSpa in 2025? In this episode, I take a BTS look at my business, including the pivots and lessons from 2024 that have shaped my bold plans for 2025. I dive into why I shifted away from the traditional book-a-call funnel, how I transformed my client experience with smaller training offers, and what I use to attract premium clients. Get ready to take bold steps, make powerful decisions, and trust yourself as the CEO of your business.   HIGHLIGHTS Why I transitioned away from book-a-call funnels and what replaced them. How to attract the right clients and filter out the wrong ones. Lessons I learned from doubling down on specificity and unique genius in 2024. How video content and polarizing hooks drive visibility and sales. How to build revenue-generating teams with confidence. My ultimate goal for 2025!   RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com