

Med Spa CEO
Heather Terveen
The Med Spa CEO Podcast helps boutique, results-driven med spa and aesthetic practice owners grow their profits without the nights and weekends.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
Our mission is to equip med spa owners to provide abundantly for their families, have time to enjoy their lives, and deliver exceptional results and experiences for the patients.
Episodes
Mentioned books

Dec 18, 2024 • 34min
How to Build Unshakable Self-Trust and Achieve Limitless Growth
Where does lack of self-trust hold you back? In this episode, I dive deep into the limits we subconsciously set for ourselves and how to break through them in order to achieve limitless growth in 2025. I share mindset shifts and strategies to develop radical self-trust, make confident decisions, and let go of the fears that keep you playing small. Get ready to achieve the limitless growth you know you’re capable of! HIGHLIGHTS I'm launching my new mastermind program. How I navigate life after being diagnosed with hereditary cancer. Ways to let go of the limits and become limitless. Strategies to strengthen your self-trust muscle. How lack of self-trust impacts your decision making and results. RESOURCES + LINKS Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Dec 11, 2024 • 40min
3 Communication Secrets to Skyrocket Your MedSpa Sales and Client Results
Are your consultations as effective as they could be? In this episode, I share three powerful communication secrets that will help you and your team transform into expert communicators so that you can ultimately ensure even better results for your patients. I also break down how to create compelling offers that not only attract clients but empower your team to confidently sell premium packages. Get ready to master communication for explosive growth and outstanding client satisfaction. HIGHLIGHTS Common communication mistakes that may be hindering your sales and client engagement. Ways to replace complex sales jargon during customer consultation. Techniques to effectively influence clients’ decisions. Tips to turn your team into high-performing sales experts. RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

6 snips
Dec 4, 2024 • 23min
3 Strategies to Drive Multi Million Dollar Growth in 2025 (and Beyond)
Explore the transformative power of commitment in business growth. Discover why 'burning the boats' can unlock exponential success. Learn impactful lessons from Martha Stewart’s rise to success. Engage with powerful questions to assess your dedication to your business. Delve into strategic investments and turning every channel into a multi-million dollar opportunity. Confronting what you're avoiding could be the key to breaking through barriers and achieving remarkable results!

Nov 27, 2024 • 30min
How to Become a Category of One in Your Market
Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient experience. Get ready to build innovative frameworks and position yourself as the ultimate expert in your niche. HIGHLIGHTS How to identify and solve the "sameness problem" in your practice. Why many MedSpas struggle to stand out. How to design a client experience that consistently delivers exceptional results. Ways to shift from basic promotions to an authority-driven marketing strategy. RESOURCES + LINKS Learn the “Five-Figure Consults” Process HERE Apply for Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Nov 20, 2024 • 18min
Leverage This One Thing For Premium Sales Every Week
Discover how the PSP framework can transform your offerings and sales strategies. Learn to craft packages that deliver tangible results and practically sell themselves. Uncover the secrets of a high-converting consultation process, turning potential clients into lifelong patrons. Position your med spa as a results-driven authority and attract high-value clients with proven outcomes. This approach not only enhances client satisfaction but also drives revenue growth!

Nov 13, 2024 • 24min
3 Simple Levers to Boost Revenue and Make Q4 Your Best Yet
Discover the three key strategies to skyrocket revenue in medical spas. Learn how to create signature offers that entice clients and optimize consultations to enhance their experience. Delve into authority-driven marketing techniques that attract high-value clients. Find out why implementing annual consultations can boost client retention and satisfaction. Get ready to streamline operations and make your fourth quarter truly exceptional!

Nov 6, 2024 • 17min
The 5 Step Framework to Create Consultations That Sell
Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method designed to provide a structure that reinforces your expertise. Get ready to enhance patient confidence and drive higher sales. HIGHLIGHTS How a strong consultation increases revenue and improves client results. Tips on creating a consistent consultation framework for your team. How an annual consultation approach keeps clients engaged and loyal. Why letting patients lead the consult hurts your authority (and how to fix it). How to achieve five-figure consults. RESOURCES + LINKS Learn the “Five Figure Consults” Process - Join the LIVE 4-Day Consult Makeover Workshop HERE Apply for MSA HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Oct 30, 2024 • 38min
Holiday Promo Do’s and Don’ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford
Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that have Med Spa owners leaving money on the table. HIGHLIGHTS How to simplify your holiday promotions for maximum impact. Maximize the buying habits of your clients during the holiday season. Specific types of treatments that are attractive to a larger demographic. 4 deadly mistakes to avoid in your holiday promotions. RESOURCES + LINKS Get access to your new strategic marketing plan for your Med Spa HERE Use CODE: HEATHER for $50 off your monthly membership. Learn more about Smith and Crawford HERE Book a Strategy Session with Smith and Crawford HERE Book a Strategy Call with Heather HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Smith and Crawford Company: @smithandcrawfordco

Oct 23, 2024 • 1h 13min
The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine
Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We also share the mindset shifts when investing in ads, creating compelling offers, and optimizing lead conversion. Get ready to refine your sales process that grows your med spa business. HIGHLIGHTS How long ads should run to generate a return. The minimum ad spend needed to see results. Neal’s formula for building high-ticket sales systems that convert. What’s changed in the paid ad landscape post-COVID What works best for med spas right NOW. How to capitalize on aesthetic marketing trends in 2024 and 2025. How Meta’s advanced targeting improves lead quality and conversion rates. Tips to increase ad spend without overwhelming your business. How to minimize no-shows and optimize appointments. How to switch from hard selling to a consultative approach. Strategies to improve patient retention and lifetime value. RESOURCES + LINKS Schedule a Discovery Call with Patient Engine HERE Book a Strategy Call with us HERE FOLLOW Neal: @nealkarski Heather: @heatherterveen Website: heatherterveen.com

Oct 16, 2024 • 16min
The Secret to Using Specificity to Attract Premium Clients
Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. Plus, I share examples of how this strategy works wonders for others and how it works for you too. Get ready to build a practice that truly stands out! HIGHLIGHTS How specificity helps you attract premium patients who are pre-sold on your services. How market sophistication makes specializing in your offers essential. Examples of how specific messaging and offers have resonated with potential clients. Ways to implement specificity in your sales process. How to create highly targeted marketing content to attract your ideal clients. Steps to start creating specific guides and packages that appeal to your premium patients. RESOURCES + LINKS Get Premium Patient Magnet Toolkit for only $47 HERE or DM me the word "magnet" on Instagram @heatherterveen Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com