Grow Your Practice Podcast

In this live session, we tackled the question of how to avoid a decline in visits during your slow season. I share how I worked with my team to eliminate our slow season entirely and turn it into our busiest time. We also discussed questions from the Breakthrough Inside Circle group on topics such as hiring and personnel, benefits verification, and more. Want more tips on how to grow despite the holidays, inflation, and declining reimbursements...? To schedule a free consultation and learn how you can boost Patient Demand in your community, visit getbreakthrough.com/podcastoffer

Chad recently conducted in-depth research on the state of healthcare in the U.S. In this episode, he shares his findings and discusses what it means for conservative care. To view the recorded version with slides, visit https://info.getbreakthrough.com/virtual-summit-replay. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Sign up here: getbreakthrough.com/join-live

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.

Chad recently came back from Breakthrough Live, an event where dozens of practice owners get together to work through and solve the biggest challenges in the practice. Chad shares his 5 biggest takeaways from the event, including how practice owners are approaching growth in the current economic climate, the opportunity with TikTok, and strategies to support hiring. The next Breakthrough Live event takes place in February. If you’re interested in attending, sign up here to join the waitlist: https://info.getbreakthrough.com/waitlist. This is for you if you are a practice owner who wants to grow your practice and if you're looking for help, ideas, and strategies from a community of like-minded practice owners.

Chad Madden takes the Grow Your Practice Podcast Live in this episode with live callers, including PT and chiropractic practice owners from across the country. They discuss how a marketing calendar can help drive consistent results from marketing efforts and marketing strategies that work. Chad works with a practice owner to build out a marketing calendar for the upcoming quarter and answers questions from the callers. Resources referenced in the call are linked below. Marketing Calendar Template (click file --> make a copy to edit): https://docs.google.com/spreadsheets/d/19xrIfV0vypzx-_hVUWiOBo8oceJ1VvP4ferbn-pnIJU/edit?usp=sharing Single Question Email Template: https://docsend.com/view/9aez372kpchrc3g8 Every Door Direct Mail: https://www.usps.com/business/every-door-direct-mail.htm 6 Email Marketing Ideas: https://drive.google.com/file/d/1ozwrMeeYAsuZpxqSMxW6pv3-yLdd71fS/view?usp=sharing Get a Demo of Breakthrough: getbreakthrough.com/podcastoffer The next Live event takes place Tuesday, Nov 1. Click here to add it to your calendar: https://getbreakthrough.com/join-live

Kristi Hudson on Having Difficult Financial Conversations with Patients During Stressed Economic Times Kristi Hudson, VP of Business Relations with ChiroHealth USA, shares 3 trends affecting private practice today and discusses how to have difficult financial conversations with patients in stressed economic times. To learn more, visit chirohealthusa.com or contact Kristi at kristi@chirohealthusa.com. Plus, check out these 3 financial tools for practice owners: Free Medicare Playbook: https://www.chirohealthusa.com/students/medicare-playbook/ Overhead Calculator: https://www.chirohealthusa.com/overhead-calculation/ A simple report of Findings Form: https://www.chirohealthusa.com/wp-content/uploads/2016/04/ChiroHealthUSA_Financial_Report_of_Findings_Form.xlsx Want to join the next conversation LIVE? Attend the next Grow Your Practice Live, where you can ask Chad anything. Learn more at: getbreakthrough.com/join-live

Chad talks with Deepak Sharma, Owner of Primus Physiotherapy. They discuss Deepak’s journey of launching and growing his practice, and spending 80 hours a week treating patients. Today, Deepak is down to treating 16 hours per week. He has more free time to spend with his family and to focus on growing the business. In this episode, he talks about how he made that transition, mistakes made, and lessons learned. Want to join the next conversation LIVE? Sign up for Grow Your Practice Live, where you can ask Chad anything. Sign up here: https://getbreakthrough.com/join-live

In this episode, I talk about mentorship. I share a personal story about the time spent with my amazing mentor, Ernie Davis, and some of the lessons I've learned from him.

PT Practices were hit with major reimbursement cuts in 2022. Unfortunately, more cuts are expected in 2023. For many practices, this could reduce margins and threaten profitability. In this episode, BCMS President Mary Daulong summarizes what to expect from Medicare and reimbursements in 2023. We also discuss how to mitigate your risk and grow revenue. This episode is a must for any PT practice owner! We recommend listening to it before doing your financial planning for 2023. Please note, that this episode is repurposed from a webinar recording. To see the webinar recording with slides, visit https://info.getbreakthrough.com/medicare-on-demand To take advantage of the exclusive offer from Breakthrough for podcast listeners, visit getbreakthrough.com/podcastoffer

This week, we took the Grow Your Practice Podcast Live! We invited listeners to join the conversation Live on Zoom to ask questions and share their expertise. Chad discussed the biggest mistake practice owners make during economic uncertainty and shared 4 must-do marketing strategies to employ during uncertain times. Listeners asked questions about 2023 Medicare cuts, conversion conversations, the future of PT, and more.