Marketing Across the 5 Stages of Awareness to Create Patient Demand

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.