Grow Your Practice Podcast

When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X’ed the value of his practice with the strategies discussed in this episode.

Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist. Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation. If you'd like to contact Paul, you can reach him at his office line or email. Office: 412-594-5536 Email: pwelk@tuckerlaw.com Interested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.

Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like: How do you hedge against declining reimbursements? Inflation and staffing challenges are driving up costs. How can we maintain profitability? What are strategies for filling schedules and filling space? How are practice owners addressing staffing challenges? What is your experience with negotiating insurance contracts? What are the top 3 forces that will influence practices in the coming year? -------------------- How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer

John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days. In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay? Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793

Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to? This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you’re using it correctly — is to drive patient visits, reactivations, and referrals. In last week’s episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612 In today’s episode, he talks about handling email campaign responses. Armed with this information, you’ll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are: 1. New Patient Sequence 2. Workshop Registrants But this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're sending. Interested in joining the conversation LIVE? Register for the upcoming monthly Q&A episode, where you get your questions answered live by Chad and other practice owners. Sign up here: https://bit.ly/3vdnB5u

I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing. My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl

In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including: What categories of expenses do you factor into your financial plan? What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing? Which marketing channels perform best for outpatient PT? This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer

Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live

Chad talks about the big movement Breakthrough is leading, along with physical therapists across the country, to fix the broken healthcare system. What is the Physical Therapists' Pledge? Why are hundreds of PTs signing it? What's the desired outcome? Chad answers all these questions in the podcast. To learn more and take the Physical Therapists' Pledge, visit PatientDemand.com. -------------------------------- Interested in joining the next podcast LIVE and participating in the conversation? Your next opportunity is coming up on Tuesday, December 6th. Register now at getbreakthrough.com/join-live

Carl Mattiola, the OTHER CoFounder of Breakthrough, takes over the podcast to talk about the opportunity with TikTok. This episode is a recorded session from Breakthrough's recent Virtual Summit. Carl answers questions like: “Are patients on TikTok?” “Is TikTok overhyped?” “What is the fastest growing demographic on TikTok? “What kind of content is working on the platform?” To view the recording with slides, visit https://info.getbreakthrough.com/virtual-summit-replay and scroll to the ‘TikTok’ session.