

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Mar 31, 2023 • 48min
Combatting Low Reimbursements & Adding Cash Services [Recorded Q&A]
In this live Q&A with practice owners, Chad talks through how he’s thinking through making up revenue from low reimbursements. He shares strategies like:
-What cash pay services are working today
-How to think through increasing revenue per patient
-The importance of reactivating past patients
He also answers questions from the live audience, such as:
-How are people managing high demands for salaries without reimbursements changing?
-What do you do if you have a slow office and seems nothing is working for you?
-What are some effective and consistent marketing strategies
To learn more, visit: https://info.getbreakthrough.com/may2023
For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.

Mar 25, 2023 • 50min
Doug Adams, CEO Of RunDNA: 3D Technology That Elevates Runners
Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says.
Tune in to learn about this cash-based revenue stream that can help patients in the running community.

Mar 17, 2023 • 1h 12min
Dr. Jason Sonners on Hyperbaric Oxygen Therapy: What It Is and How to Offer It In Your Practice
Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers.
He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care
In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy.
Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications.
Interested in learning more? Check out these resources:
HBOT USA: www.thehbotcourse.com
Follow HBOT USA on YouTube: youtube.com/@HBOTUSA
Follow HBOT USA on Instagram: @hbotusa
You can find Dr. Sonners' books on Amazon.
How would you like to join Chad and dozens of other like-minded practice owners in person at Breakthrough Live? Register at: https://info.getbreakthrough.com/may2023
Use code LIVE2023 to get 50% off your ticket to Breakthrough Live.

Mar 10, 2023 • 16min
You're Invited: Breakthrough LIVE At Madden PT's Headquarters
In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE!
You'll learn:
-How to train your front desk to handle objections and book more plans of care
-How to have difficult financial conversations with patients
-How to run workshops and turn 100% of attendees into patients
-How to package and sell cash services to your existing patients and attract new ones
And much, much more.
You can learn more and register at this link: https://bit.ly/3YBqTvt
For a limited time, use code LIVE2023 for 50% off your ticket.

Mar 3, 2023 • 1h 5min
Tyson Wigfall on the Top 6 Mistakes to Avoid When Scaling Your Practice
In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough.
They discuss the most common mistakes they’ve come across in their years of working with hundreds of private practice owners.
Whether you’re hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you.
Tune in to learn the do’s and don’ts of scaling your practice.
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How would you like to see what a Patient Demand System could look like in your practice?
Request a free growth consultation at getbreakthrough.com/podcastoffer

Feb 24, 2023 • 42min
Dr. Miles Bodzin, CEO Of Cash Practice: The Importance of Patient Retention
Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses:
-His experience as an early pioneer of health and wellness
-The importance of patient retention
-A formula for retaining patients, called the 4 F's of Retention
For more from Dr. Miles Bodzin and the Cash Practice, check out these links:
cashpractice.com
thecallingmovie.com
loyalpatientjourney.com
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Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn

Feb 17, 2023 • 58min
How To Get Past Patients Back In Your Clinic [Audience Q&A]
Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic.
He answers questions like these from the audience:
What email platform do you use to be HIPAA compliant for sending newsletters and offerings?
Would a weekly email campaign be overbearing to recipients and lead to unsubscribes?
Do you have any advice for things you wished you would have done prior to moving your clinic location?
This episode is a must for anyone looking to drive more visits from past patients.
How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn

Feb 10, 2023 • 50min
Jimmy McKay of PT Pintcast on Communicating the Value of Physical Therapy
Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares:
-How he got started in podcasting
-7 questions for good communication
-His philosophy on communicating the value of physical therapy
Want to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/
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Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer

Feb 3, 2023 • 17min
Making Up for Lost Revenue In Your Practice
Today’s market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices.
A lot of practice owners I’ve talked to recently are worried about the future of their practice.
So what do you do in this situation?
We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut.
In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success.
I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure.
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Interested in joining my free monthly Q&A series?
You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners.
To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

Jan 27, 2023 • 33min
Dr. Drew Stevens: Helping Practices Go from Struggling to Profitable
Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable.
We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes.
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Interested in joining my free monthly Q&A series?
You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners.
To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn