

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

May 12, 2023 • 26min
Why We Don't Lead with Manual Therapy in our Advertising
One of the PTs on staff at Madden PT recently asked, “Why don’t we lead with manual therapy in our advertising?”
Manual therapy is one of the primary services offered at the clinic, and the full team is certified in it.
But it’s not highlighted in the marketing.
In this episode, Chad shares why they don’t lead with any treatment types in their marketing.
He talks through how to think through it from a patient’s perspective, referral source’s perspective, and insurance company’s perspective.
As a valued podcast listener, you're invited to the Patient Demand Summit:
A free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements.
Get your free ticket here: https://bit.ly/422bx5i

May 5, 2023 • 1h 2min
Zeroing In On Your Ideal Patients [Recorded Q&A]
Private practice PTs are getting hammered with declining reimbursements and inflation.
We’ve talked about how you can combat these trends and increase revenue…
In this episode, we dive into one of the key things you can do to attract your ideal patients and increase revenue per patient.
When you’re struggling to keep your doors open, there’s nothing more frustrating or damaging to your bottom line than non-compliant patients.
So how can you fill your schedules with compliant patients who value PT? Tune into this Q&A with Chad and other practice owners to learn:
* A process for zeroing in on your ideal patients
* How to avoid attracting non-compliant patients
* Strategies for attracting your ideal clients through marketing
Free resources mentioned in this episode include:
The Plan of Care Template: https://info.getbreakthrough.com/plan-of-care-lm
A Strategy Call with Breakthrough: https://getbreakthrough.com/demo/
How would you like to discover the top insider secrets for improving margins and overcoming low reimbursements? This month, Breakthrough is hosting a 1-day-only free, online event to help you get back to running a profitable practice.
Get your free ticket to the Patient Demand Summit here: https://bit.ly/422bx5i

Apr 28, 2023 • 49min
Are You Standing on a Gold Mine? Jeff Langmaid on the Value of Your Past Patient List
Jeff Langmaid returns to the Grow Your Practice podcast and breaks down top business strategies to improve profit margins.
One of the biggest takeaways is the importance of your past patient list…and how you could be standing on a gold mine without even realizing it.
Tune in to learn:
-How you can tap into the full potential of your past patient list
-Why you need to stop advertising discounts
-How to zero in on your ideal patients
If you’d like to learn more from Jeff, visit thesmartchiropractor.com.
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What if there were 3 simple things you could do to guarantee 20% more revenue in your practice in a year? What would that knowledge be worth to you?
If you’re running a $1 million practice, it could be worth up to $200,000!
And we’re giving it away for free.
Attend the online Patient Demand Summit to discover proven strategies to adapt to low reimbursements and 2X your profit margins within a year. To learn more, click this link: https://bit.ly/422bx5i

Apr 21, 2023 • 37min
Ryan Payne on Systematic Wealth Building For Healthcare Entrepreneurs
Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.

Apr 14, 2023 • 48min
Matthew Vanderkooi, Practice Owner & SolveGlobal Co-Founder, on Opportunities in Private Practice PT
Matthew Vanderkooi is a practice owner and the co-founder of SolveGlobal — a group that helps organizations connect employees to conservative care solutions.
Matthew discusses trends and opportunities in private practice PT and shares how to set up a direct-to-employers program.
Want to learn more about SolveGlobal or connect with Matthew? Visit solveglobal.com or contact him directly at mattv@solveglobal.com.
How would you like a free strategy call with a practice growth expert at Breakthrough? Learn more at

Mar 31, 2023 • 48min
Combatting Low Reimbursements & Adding Cash Services [Recorded Q&A]
In this live Q&A with practice owners, Chad talks through how he’s thinking through making up revenue from low reimbursements. He shares strategies like:
-What cash pay services are working today
-How to think through increasing revenue per patient
-The importance of reactivating past patients
He also answers questions from the live audience, such as:
-How are people managing high demands for salaries without reimbursements changing?
-What do you do if you have a slow office and seems nothing is working for you?
-What are some effective and consistent marketing strategies
To learn more, visit: https://info.getbreakthrough.com/may2023
For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.

Mar 25, 2023 • 50min
Doug Adams, CEO Of RunDNA: 3D Technology That Elevates Runners
Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says.
Tune in to learn about this cash-based revenue stream that can help patients in the running community.

Mar 17, 2023 • 1h 12min
Dr. Jason Sonners on Hyperbaric Oxygen Therapy: What It Is and How to Offer It In Your Practice
Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers.
He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care
In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy.
Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications.
Interested in learning more? Check out these resources:
HBOT USA: www.thehbotcourse.com
Follow HBOT USA on YouTube: youtube.com/@HBOTUSA
Follow HBOT USA on Instagram: @hbotusa
You can find Dr. Sonners' books on Amazon.
How would you like to join Chad and dozens of other like-minded practice owners in person at Breakthrough Live? Register at: https://info.getbreakthrough.com/may2023
Use code LIVE2023 to get 50% off your ticket to Breakthrough Live.

Mar 10, 2023 • 16min
You're Invited: Breakthrough LIVE At Madden PT's Headquarters
In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE!
You'll learn:
-How to train your front desk to handle objections and book more plans of care
-How to have difficult financial conversations with patients
-How to run workshops and turn 100% of attendees into patients
-How to package and sell cash services to your existing patients and attract new ones
And much, much more.
You can learn more and register at this link: https://bit.ly/3YBqTvt
For a limited time, use code LIVE2023 for 50% off your ticket.

Mar 3, 2023 • 1h 5min
Tyson Wigfall on the Top 6 Mistakes to Avoid When Scaling Your Practice
In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough.
They discuss the most common mistakes they’ve come across in their years of working with hundreds of private practice owners.
Whether you’re hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you.
Tune in to learn the do’s and don’ts of scaling your practice.
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How would you like to see what a Patient Demand System could look like in your practice?
Request a free growth consultation at getbreakthrough.com/podcastoffer