

Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Episodes
Mentioned books

Aug 26, 2022 • 43min
Creating a Remarkable Practice (And Life) with Dr. Stephen Franson
Get your notepad out now because you'll want to take notes throughout this episode!
Chad has a great conversation with Business Coach, Author and Doctor of Chiropractic, Dr. Stephen Franson.
Dr. Stephen shares information on how to achieve alignment, and why alignment is a better goal than balance.
He talks about how to build the right team and how to think about marketing.
He also shares 5 counterintuitive opportunities during economic uncertainty.
Want more content like this? Subscribe to Dr. Stephen's podcast, the Remarkable CEO Podcast: https://podcasts.apple.com/us/podcast/the-remarkable-ceo-for-chiropractors/id1469158741
And be sure to get your copy of the CEO Quarterly Marketing Report. It will help you set your marketing KPIs and evaluate marketing hires. You can download the report here: https://theremarkablepractice.com/marketingreport-chad/
Follow Dr. Stephen on Instagram at @DrStephenF and @TheRemarkable Practice and go join his free Facebook Group, The Remarkable Practice.
SPECIAL ANNOUNCEMENT FOR GROW YOUR PRACTICE PODCAST LISTENERS:
What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return? That is exactly what you're invited to do in an upcoming LIVE episode of the podcast.
You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered.
The first event takes place Thursday, September 1st at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw

Aug 19, 2022 • 32min
Patient Demand 101
Chad shares a recording of a recent Patient Demand course that he taught to private practice owners.
In the course, Chad goes in-depth into the 3 pillars of private practice marketing: Attract, Convert, and Measure.
SPECIAL ANNOUNCEMENT:
What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return? That is exactly what you can do in an upcoming LIVE episode of the podcast.
You're invited to join a call where you can turn on your camera to chat with Chad and get your most pressing business questions answered.
The first event takes place Thursday, September 1 at 1 pm Eastern. Register here: https://bit.ly/3K4JsCw

Aug 12, 2022 • 50min
Dr. Dan Sullivan on Telling Your Story to Grow Your Practice
Chad talks with Dr. Dan Sullivan, a Neuroscience Strategist. In this podcast, Dan aims to prove to you that story is everything. He shares his philosophy on how to grow your business by telling your story.
His book, The Trust Formula is available on Amazon: https://www.amazon.com/dp/B0B441RTXL
Also, you can use The Impact Story Formula video + workshop to help refine your own story.
Video: https://vimeo.com/695816757/1031a8eecd
Worksheet: https://d2saw6je89goi1.cloudfront.net/uploads/digital_asset/file/1021267/IMPACT_STORY_FORMULA.pdf

Aug 5, 2022 • 19min
The Biggest Missing Link In Your Marketing: Conversion
Most practice owners don't realize they have a conversion problem, but it is the #1 biggest missing link I've seen in the practices I've worked with. A conversion problem means that interested prospects are falling through the cracks and failing to turn into patients.
In this episode, I'll discuss the importance of conversion and how to audit and improve your conversion process.

Jul 29, 2022 • 50min
Talking Cash Pay PT with Dr. Aaron LeBauer, Physical Therapist
Chad talks cash pay PT with Dr. Aaron LeBauer, Physical Therapist and author of the Cash PT Blueprint.
They talk about Aaron's background and talk about why he became a cash PT. They discuss sales and marketing strategies, email marketing and more tools to become successful as a cash PT.
Want more from Aaron? Check out these resources:
His book: www.cashptblueprintbook.com
His Marketing Strategies: www.35marketingstrategies.com
Cash PT Checklist: www.cashptchecklist.com

Jul 23, 2022 • 31min
Principles of Building a Digital Marketing Presence
One of the questions I get the most is how to build a digital marketing presence, without requiring a large time investment.
In this episode, I share strategies I've learned that work. Plus, hear about the mistakes I've made so you know what NOT to do.
Bonus....should you be on TikTok?! Tune in to find out.
For more free resources on digital marketing and practice growth, visit https://getbreakthrough.com/resources

Jul 15, 2022 • 30min
4 Ways To Grow Despite Inflation
Chad shares 4 ways to grow your practice and actually thrive despite inflation and a looming recession.
You'll get clear actions steps you can implement today to help promote the financial stability of your practice.
Chad shares the mistakes he made during the 2008-2009 recession and how he's changed his approach since then.

Jul 1, 2022 • 55min
Marketing Direct to the Consumer to Stay Competitive During a Challenging Economy
This episode is a recent webinar recording in which Chad speaks with Tyson Wigfall, Online Marketing Expert.
Chad and Tyson discuss how doubling down helps practices stay competitive during a challenging economy.
Recognizing that owners are time-starved and juggling treatment along with everything involved in running a practice, Tyson shares a few quick wins that can be implemented right away.
He gives listeners proven marketing emails that work, advertising best practices, and key metrics to track.

Jun 24, 2022 • 39min
Dr. Kevin Christie on Marketing Mastery and Practice Longevity
Dr. Kevin Christie, the Evidence-Informed Sports Chiropractor, on: Preventing practice overwhelm, modern chiropractic marketing & mastery, positive margins, and practice longevity.

Jun 17, 2022 • 1h 5min
Selling Your Practice In 5-10 Years Starts Now
This episode is a recorded webinar.
Earlier this year, Chad sold a portion of his practice. In this episode, he shares how he prepared for a sell, including the primary planning tool he used to align his team.
He shares his practice's growth story and the key strategies that helped grow his practice value.
You can access the full webinar recording with slides here: https://info.getbreakthrough.com/selling-in-5-years-replay-typage-wbn