Grow Your Practice Podcast

One of the questions I get the most is how to build a digital marketing presence, without requiring a large time investment. In this episode, I share strategies I've learned that work. Plus, hear about the mistakes I've made so you know what NOT to do. Bonus....should you be on TikTok?! Tune in to find out. For more free resources on digital marketing and practice growth, visit https://getbreakthrough.com/resources

Chad shares 4 ways to grow your practice and actually thrive despite inflation and a looming recession. You'll get clear actions steps you can implement today to help promote the financial stability of your practice. Chad shares the mistakes he made during the 2008-2009 recession and how he's changed his approach since then.

This episode is a recent webinar recording in which Chad speaks with Tyson Wigfall, Online Marketing Expert. Chad and Tyson discuss how doubling down helps practices stay competitive during a challenging economy. Recognizing that owners are time-starved and juggling treatment along with everything involved in running a practice, Tyson shares a few quick wins that can be implemented right away. He gives listeners proven marketing emails that work, advertising best practices, and key metrics to track.

Dr. Kevin Christie, the Evidence-Informed Sports Chiropractor, on: Preventing practice overwhelm, modern chiropractic marketing & mastery, positive margins, and practice longevity.

This episode is a recorded webinar. Earlier this year, Chad sold a portion of his practice. In this episode, he shares how he prepared for a sell, including the primary planning tool he used to align his team. He shares his practice's growth story and the key strategies that helped grow his practice value. You can access the full webinar recording with slides here: https://info.getbreakthrough.com/selling-in-5-years-replay-typage-wbn

In this episode, Chad speaks with Dr. Ed Osburn, The Chiropractic Philanthropist. Dr. Ed helps practice owners grow their business through innovative online marketing strategies. He also works with owners who want to take a portion of their business online, through virtual lifestyle coaching, podcasting and other avenues. In this episode, Dr. Ed and Chad talk about the latest trends in marketing your practice online and how you can have a more meaningful impact in your community. Get in touch with Dr. Ed at the following links: The Chiropractic Philanthropist: https://thechiropracticphilanthropist.com/ The Chiropractic Philanthropist Podcast: https://thechiropracticphilanthropist.com/podcasts/ Dr. Ed Osburn: https://www.dredosburn.com/ Men of Iron: https://menofiron.org/

In this episode, you’ll hear a recording of an Inside Circle call with special guest Danny Kerr. Danny Kerr of Breakthrough Academy (no relation to the Breakthrough company I founded) is a leading business expert who helps business owners lead teams. He has an amazing story about how he transformed his life, but in this call he talks about situational leadership. For most of that are clinicians, we aren’t trained in business and we have to go back and learn business and management skills. One of those critical skills is situational leadership. Most of us as clinicians use I told you so management. The mental error we have as a manager lies in not utilizing situational leadership and meeting our staff members exactly where they are. If we don’t understand the principles of situational leadership, we can quickly drive our practices off a cliff and get ourselves in trouble. When I learned about this, we implemented it immediately in my practice and were able to accelerate the development of our key staff members into better managers over time.

This episode is a replay of a webinar recorded in March. Chad teams up with Marketing Director Tyson Wigfall to uncover opportunities to gain more consistent patient visits by up-leveling email marketing and two-way texting practices. In this episode you'll learn: -Common pitfalls practice owners make when it comes to these tools -How to get better results from email -Best practices for two-way texting -How you can integrate email and text to get more out of your campaigns

This episode is a recording of a webinar hosted by Chad and Daniel Mina of Breakthrough. They discuss a common phenomenon that occurs in the world of private practice: When marketing doesn't work, practice owners are quick to blame the marketing channels themselves. What some practice owners often overlook is whether their lead funnel is working is as it should. As a result, many would-be patients are following through the cracks, and money spent generating leads gets wasted. In this episode, you'll learn: -What your staff needs to know before following up on a lead -How to coach your staff and create accountability -The one word you should never say in a follow-up call (And what you should say instead If you're ready to take control of your practice growth, you may be a good fit for Breakthrough's all-in-one marketing system. We are offering our podcast listeners a $50 gift card when you attend a demo. Sign up at getbreakthrough.com/podcastoffer.

The CoFounders of Breakthrough, Chad Madden and Carl Mattiola get together to talk about how the most successful practice owners today are getting more patients with less effort. In this recorded webinar, Carl and Chad cover: -The all-too-familiar rollercoaster scenario of monthly highs and lows in patient volume...why this happens and what gets in the way of consistent patient volume -3 of the biggest challenges in private practice and quick wins to combat them -Why they're so excited about the future of Patient Demand and what's becoming possible in the world of private practice marketing How would you like to attract more patients with less time and money? Visit getbreakthrough.com/podcastoffer to schedule a consultation with Breakthrough and get a $50 gift card when you attend.