Future of Fitness

Ryan McKenzie is a Fitness Business Consultant from Orlando, Florida, where he has worked with some of the best trainers, gyms, and corporations in the world. He is also an author, speaker, and industry leader. Ryan is a certified personal trainer (NASM-CPT; PES; FMS 1 & 2; TRX; Parisi; TFW; RMT; MBF) and owns Training with Ryan. Ryan, give us a backstory on who you are and how you got to where you are now? (1.13) Ryan was born in Orlando, Florida, and started in the fitness industry as a personal trainer right out of college. He started working at a gym in Orlando RDV Sportsplex Athletic Club. He says it is the best gym that he has ever been to in his life and that he learned a lot from them. How did you make a transition from personal training into where you are now? How did that whole thing go? (4.40) Ryan says he slowly got better at what he was doing and start to get certified. He realized at that point that he was just doing a sales job, and that was not what he wanted. He preferred to work out with people and have fun with people. Ryan grew his one on one training to the point where he realized that he needed to start group training to be able to spend time with his family, so he spoke to his manager, and they initiated group training with groups of up to 8 people. How do you define small group training? (12.00) Ryan's sweet spot for small groups is 3 to 8, although he could probably make it work with 10. Less than three is a private group. Ryan and Eric discuss the disadvantages for the client who does one on one training as opposed to small group training. He noticed that other trainers were having the same problem as he was with one one one sessions being canceled and realized that if you put them in a group, there's a different level of accountability. It is now between peers rather than financial. Where do you think most trainers go wrong in selling small group training? (16.10) Most trainers lead with the benefits of the value of small business training, this being a lower price, which is not necessarily the best thing that they can offer. Ryan notes that where most trainers go wrong with training is that they position their small group training as the cheapest option as opposed to the best choice, and an additional bonus is that it is more affordable. Training at a good gym with a higher price per small group session is an investment most people are willing to make. How big do you think small group training is going to be in the next ten years as health clubs and boutique gyms grow? (33.13) Ryan talks about the fact that large groups and media groups are on the downturn and that small groups will be resurgent from the social point of view. People are saturated with technology and want to go back to small groups or one on one. Eric and Ryan then discuss the social aspect of small groups. Where do people find you and where they go to get your courses and your book? (41.20) Ihatesellingbook.com is the landing page to pick up my book for free. All my courses are on trainingwithryan.thinkific.com. My other website is trainingwithryan.com. Ryan's Book Recommendations: I Hate Selling Resources: Connect with Ryan Linkedin Check out Training with Ryan Website Check out Ryan's Courses Website

Wade is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization. Wade is a 3-time All Natural National Bodybuilding Champion, an advisor to the American Anti-Cancer Institute, an Enagic Master Trainer, and the Founder of the Prosperity & Health Alliance as well as being the Director of Education at BiOptimizers Nutrition. He began weight training at the age of 15 and has traveled the world to study with Physical, Financial, & Spiritual Masters. He has written several books and co-founded a nutrition company. Tell us more about your background? (0.46) Wade grew up in rural Canada on the East Coast and played hockey. At the age of 15, three things happened that set him on the path he now travels. The first, his parents moved from a small town to a smaller town to become caretakers at a private resort. The second was that his sister, four years his senior, was diagnosed with cancer of the lymph nodes called Hodgkin's Disease. After a long illness, she died, and he remembers asking himself: How could a treatment like that make you sicker? A question that drove him for the rest of his life. The third was a bodybuilding magazine his sister gave him with Troy Zuccolotto, who had just become Mr. California. He was on the cover with two pretty girls, and it made Troy want those same muscles so that he could also get pretty girls. After that, he decided to build a homemade Home Gym. Wade believes in Arnold Schwarzenegger saying: With a positive attitude, self-discipline, and hard work, you can achieve anything. It is Arnold's vision that led him to a career in exercise physiology. It was also his inspiration to compete at the Mr. Universe competition where he represented his country and then cultivating his exercise science because he was competing as a vegetarian and drug-free athlete at the world-class level. What's your philosophical approach to that having that very impactful situation early on? (4.42) One of the things Wade shares with people is the human condition is pretty precarious and nobody gets out alive. We're all going to die, and we're all going to experience tragedy, we're all going to experience heartbreak. One of the things he learned when his sister was dying was that everyone has regrets, and he was determined not to have regrets. He wants to experience a rich life, not necessarily a bunch of things collected around him. As tragic as his sister dying was, it culminated in his way of life, a way of living, and a professional career that supports him. He says that nobody wants you to hang on to the negativity of the past or the tragedy of the past. They would rather you take that person's legacy and positively remember them, in an inflexible way, and something that makes a difference in your life because that's how people live on through you. Let's talk about what you do now, the BiOptimizer, and then how did this whole thing come about? (10.31) Wade explains that after being on a spartan diet for 11 months while training for Mr. Universe, he then gained 42 pounds of fat and water in 11 weeks. He met Dr. Michael O'Brien, who said something that changed his life. He said, "you've learned to build the body from the outside in, now you have to build the body from the inside out." Wade and Matt had started a bodybuilding site for natural athletes called Freaky Big Naturally, where they ended up coaching about 15,000 athletes around the world, which helped them gather a lot of data. There was a trend emerging back then, and one of the things that came up over and over again was digestive health problems for people. About five years ago, they rebranded their company to BiOptimizer as their fundamental focus is fixing digestion and optimizing people's health. How long did it take for you to get used to that switch?? (16.50) It took Wade a year to get used to the switch, using fasting to help the process. Now, after 20 years of routinely fasting about twice a year, although not pushing himself when weight training, he finds that he is still high energy levels and functionality. What type of lifestyle factors do you see are the biggest problems for people when it comes to gut health? (20.09) He says that people do not take tests to check on their health. Wade has a podcast with Dr. Paul Maximus, which has five tests that men especially should have. We need to go to an M.D. who schooled in long term care because it's not just about living longer; it's about living stronger and not relying on medications. Tell us about what you're doing with the Cancer Institute. What are you working on now? (24.46) Cancer treatment is an extremely challenging metabolic condition and often wrecks gut health as well. Wade makes a regular donation to the Cancer Institute as part of his legacy with his sister's illness They help people by providing support in the digestive health and the recovery process, either during or post. Where do you think this research on gut health and the testing is heading? (27.48) Wade says that in the short term, the development of new enzymatic formulations and pathways that will cultivate into responses is where they are headed. In the long term, they are at the forefront of cultivating and developing super strains of probiotics. Eric and Wade discuss the increase of experimentation and gene splitting, bringing in Charles Darwin's theories. What do I do to be part of that movement, as a fitness health professional? How do I start positioning myself? (33.00) Wade recommends beginning with the five tests he mentioned earlier. The next thing you need is to get a naturopathic doctor or a nutritional coach and fitness coach in your life as soon as possible. Wade also recommends that you clean up your gut. What do you think people are looking at, between supplementation and the right doctors and consistent testing? (35.40) Wade says the tests that he just allocated are going to be a couple of thousand dollars, but that's going to carry you for five years. He thinks most people really should allocate somewhere between 500 to 1000 dollars a month if they can do it. Wade, tell people where they can get hold of you, where they can find out more about you, and if there are any particular offers you'd like to produce for the audience as well? (38.19) Go to bioptimizers.com/blitzradio to get a discount on any products and services. Every product we sell is a 365-day guarantee and will fix your digestion. He suggests one of their digestive health kits to get started. They have a lot of great courses and give a lot of it away all the education is free. Wade's book: Staying Alive in a Toxic World Staying Alive is an essential, no-nonsense protocol for optimal health, fitness, and vitality in as little as 15 minutes per day using the 7-Step A.W.E.S.O.M.E. Health formula. Written with Katrine Volynsky, the authors bring their combined expertise into an easy-to-follow, cutting-edge system geared to your age, gender, budget, and current state of health that can radically enhance your quality of life. "The solutions to the challenges in the world lie within us. How is it that we expect to live a healthy, disease-free life when we continually eat foods that reduce the electrical potential of the human body we inhabit? We wrote this book to demonstrate how YOU can bring more vitality back into your life, build up your stamina, and incredible access amounts of energy to do what you love." Resources: Connect with Wade Linkedin and Website Check out Education at BiOptimizers.com Website

Vito LaFata Vito LaFata is the co-owner of The Visionary Planner and now has a vineyard with a Tuscan Villa in a private retreat called Vision in the Vineyards. He is a Business Educator, Personal Brand Coach, and certified High-Performance Coach to Wellness & Fitness professionals wanting to grow their personal brands. The Visionary Planner is a complete step by step Business in a Box and Operations Manual to start, launch and scale your online business. What has Vito been doing the past few years? He built his brand and business to enable him to spend time with his family. Vito started a vineyard retreat, Vision in the Vineyards, and equates this with people's lives. Are you willing to plant the seeds, toil and water them and then wait four years for the profit? He talks about funneling and methodology as well as visions and missions to get him to where he is now. What are the keys to understanding one's vision and having something that is so emotionally driving that it gets you through the rough period of getting started? Vito says firstly a person needs to be clear on your objectives before you begin and have a future forecast. His vision was the Tuscan Villa in the vineyard and he put his dreams into intention, not leaving them as dreams. He starts his lectures with vision and anchors and reiterates that if you do not have these then you may not be an entrepreneur and entrepreneurship is not for you. Vito engineers and architects his life and has built his brand, The Visionary Planner, so that he could anchor himself in the things he has to testify to. Monetary goals are important, and the difference between earnings and wealth. What does it mean to develop Brand in your mind? Visionaries are the future of the world and this is why he created his brand. He talks about picking the things you stand for, how you see the world and creating things to serve that vision. How does someone take steps to build Brand and what are the steps to take to initiate people with that? The Visionary Planner has 5 steps to coaching clients. One of the steps is knowing your audience and having a content message. What tactics do you have for people to build their audience? Your content needs to match with your message. You need to have a blueprint or roadmap for your content coaching. All the best brands and businesses have a signature to get duplicatable results and audiences. You need to have perspective to build a process and market it as your own to be able to demand your worth. The world is coming back to experiencing connection vs social media, so you need to capture the funnel and move people into the process of conversation which is what gets you the audience. What do the next two years look like for you? Vito says that their main focus will be to keep scaling up. There are three top missions for his 5-year plan His vision of the vineyard and scaling it up. To create legacy builders To take The Visionary Planner to the next level. Vito leaves us with the following: Figure out what moves the needle and start focusing. Vito's Book Recommendations Grant Cardone's books Grant Cordone Store Connect with Vito Linkedin Check out The Visionary Planner Website

Scott Aaron Scott Aaron is an entrepreneur, a speaker, and a coach. He started as an entrepreneur when he took over his father's company at the age of 18. The business grew, and they opened a second branch and eventually sold the business to become a millionaire. After a few bad choices, he went bankrupt but bounced right back up, and found ways to recover. Scott took what he learned and became a coach, offering his elite services on LinkedIn. He also shares his knowledge on his podcast; Network Marketing Made Simple. Tell us more about how you got to be where you are today. Give us some of the detail of your backstory. (1:07) Scott's story began at a young age when entrepreneurship was, in a way, forced on to him. At the age of 18, his father pleaded guilty to insurance fraud and was sentenced to jail, forcing Scott to take ownership of his father's gym. Without realizing it at the time, he took his first steps into entrepreneurship. Scott managed to graduate with a bachelor's degree in HR, which meant he had an insanely busy schedule. His life consisted of going to classes, and after that, going to the gym to help out there. He managed to grow the business from a 300 member business to an 1100 member business in the two and a half years his father was in prison. After his father's release, they managed the business together and upgraded to two gyms. They eventually sold off the gyms for a million dollars, and at the age of 24, he became a millionaire. A couple of years later, they opened a new gym, but not too long after he found himself $1.5 million in debt. In July 2016, he filed for bankruptcy and closed the doors of the gym for good. When you closed your gym, how did you feel, what were the emotions that filling you? (13:37) Scott says it was a sad day for his father because his dream died, but it was also a day of new coming because it was the day that his life truly began. He doesn't miss the gym. Most people don't understand how much work it is to be a personal trainer. To get back to what feelings he had on that day, he would say that it was a feeling of relief and a feeling of positivity or a sense of hope and a feeling of excitement. He would no longer get calls from all the credit card companies and the debt collectors. Scott felt like he had control of his life for the first time in a very long time. Tell us more about what you were selling when you were doing your network marketing. (16:44) The companies name was Isagenix, and he still uses their products each day. The thing he values most about his time with them is what he learned about branding and marketing and how important it is. One thing that he found very important in network marketing was that you have to go all in. A lot of people fail in network marketing because they don't go all in, and that makes a huge difference. Tell me more about how you're helping people with coaching and a bit more about what you are doing nowadays. (23:33) A few years ago, Scott started feeling disconnected. He tried finding that human connection through social media like Facebook and Instagram. After using social media platforms, Scott felt like he was drifting even further away from people. The next option was LinkedIn, where he updated his profile to look more professional. The next step was to start sending messages to people who were mirror images of him. He found that the people he connected with were keen to collaborate with him, and soon after that, he was fully booked. He recorded his first podcast episode, and shortly after that, his inbox was full of messages from people who wanted to hire him. He realized then that most people don't know how network marketing works. Without revealing all your secrets, what can you tell us about LinkedIn, and what are people doing wrong? (31:59) They decide to automate everything on LinkedIn, and that is one of the biggest mistakes you can make. You build a reputation of someone who uses automated messaging systems, and that's not good for your image. Some people cross a line by trying to use LinkedIn to sell to you; it is one of the fastest ways to make it to someone's blacklist. Another mistake people make is that they are trying to use LinkedIn like Facebook and Instagram, and it is so far from it. How much time would you say do you spend on LinkedIn? (40:12) Scott says that he could spend as much time as he wants on LinkedIn, but he tries to get at least 20 to 30 minutes a day. A lot of his time on LinkedIn is to show gratitude to people or to respond to people. He also spends a lot of his time on LinkedIn to teach other people how to use it and how to set it up. What can you tell me about the services that you provide? (41:16) Scott is the host of the podcast called Network Marketing Made Simple. It's not only about marketing, but it's also meant for entrepreneurs and business owners too. He's published a book called The LinkedIn Book For Network Marketing, which is available on Amazon. Scott offers elite-level coaching programs. Get more information on Scott's website Connect with Scott on LinkedIn

Dr. Drobot, The Health Performance Specialist™ is an international, leading authority on European Biological Medicine and electroceutical performance technologies and is the founder of the American Centers of Biological Medicine in Scottsdale and New England, collectively the largest, most comprehensive Biological Medical centers in North America. Dr. Drobot serves as the medical liaison and performance program designer for Nexus Wellness, the Bahamas-based, luxury wellness destination. He is also currently the performance specialist doctor to the Arizona Cardinals and Coyotes professional organizations. Dr. Drobot has spent the last twenty years harnessing cutting edge science and bioregulatory technology to assess and amplify human biology and physiology. Helping professional organizations reach peak performance through neurohacking mindset is the height of Dr. Drobot's professional passion. Dr. Drobot connects with organizations across the globe to create bespoke cultures of health performance in the corporate finance and boutique business space, transforming corporate warriors into peak performers. Dr. Drobot is the author of Bioregulatory Medicine. Stay posted for his performance store and bioregulatory technologies coming in 2020.

Bob Burg is a Hall-of-Fame Speaker and author of numerous books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has itself sold over 925,000 copies and been translated into 28 languages. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and former member of the Board of Directors of Furry Friends Adoption & Clinic in Jupiter, Florida.

I'm a veteran writer, editor and content director. My content service helps fitness pros grow their businesses by engaging more people over 50. This is the key market for gyms, studios, and trainers who want to plan a longterm success. But the fitness industry tends to ignore or patronize "older" people. I save you time and money as you build relationships with people who have the time, money and loyalty you want.

Josh helps people beat emotional eating and finally lose weight. Using a skill-based approach allows people to create a new relationship with their bodies and with food, and get totally new weight loss results. Josh's books include: Fat Loss Happens on Monday (2013) Lean and Strong (upcoming 2019) and a yet-untitled emotional eating book (2020). Josh has written for Strength Matters Magazine, and he's been quoted or featured in Experience Life! Magazine, The Denver Post, Los Angeles Times, and USA Today. He currently attends MSU Denver and is doing a thesis on contextual behavioral science and emotional eating.

With a combined over 20 years of experience in the industry, and after training fitness professionals in over 10 countries around the world, Barry and Shay are here to help you learn the exact skillset that all of the top fitness instructors and business owners possess. Throughout the course of training thousands of instructors, and consulting with studios in multiple modalities globally, they have learned how to distill their knowledge and experience into actionable steps to help you go further in fitness.

Based in San Francisco, Aly Orady is a 20-year silicon valley veteran, engineer and serial entrepreneur. Aly started his career at Hewlett-Packard's Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Armed with an M.S.E.E. from Stanford, and a B.Eng. from McMaster University, Aly founded Pano Logic where he served as the company's Chief Technology Officer and oversaw core technology development, architecture, and patents. As Pano Logic's founder, Aly also served on the board of directors and has filled a broad array of functional roles including product management, go-to-market planning, business development, and manufacturing operations. Aly's technical expertise includes cloud, virtualization, enterprise management, networking, and computer architecture. In 2015, Aly went on to found Tonal, a stealth startup with an innovative approach the fitness. Stay tuned.