The Power of LinkedIn & Human Connection - Scott Aaron

Scott Aaron 

Scott Aaron is an entrepreneur, a speaker, and a coach. He started as an entrepreneur when he took over his father’s company at the age of 18. The business grew, and they opened a second branch and eventually sold the business to become a millionaire. After a few bad choices, he went bankrupt but bounced right back up, and found ways to recover. Scott took what he learned and became a coach, offering his elite services on LinkedIn. He also shares his knowledge on his podcast; Network Marketing Made Simple.

Tell us more about how you got to be where you are today. Give us some of the detail of your backstory. (1:07)

Scott’s story began at a young age when entrepreneurship was, in a way, forced on to him. At the age of 18, his father pleaded guilty to insurance fraud and was sentenced to jail, forcing Scott to take ownership of his father’s gym. Without realizing it at the time, he took his first steps into entrepreneurship. Scott managed to graduate with a bachelor’s degree in HR, which meant he had an insanely busy schedule. His life consisted of going to classes, and after that, going to the gym to help out there. He managed to grow the business from a 300 member business to an 1100 member business in the two and a half years his father was in prison. After his father’s release, they managed the business together and upgraded to two gyms. They eventually sold off the gyms for a million dollars, and at the age of 24, he became a millionaire. A couple of years later, they opened a new gym, but not too long after he found himself $1.5 million in debt. In July 2016, he filed for bankruptcy and closed the doors of the gym for good.

When you closed your gym, how did you feel, what were the emotions that filling you? (13:37) 

Scott says it was a sad day for his father because his dream died, but it was also a day of new coming because it was the day that his life truly began. He doesn’t miss the gym. Most people don’t understand how much work it is to be a personal trainer. To get back to what feelings he had on that day, he would say that it was a feeling of relief and a feeling of positivity or a sense of hope and a feeling of excitement. He would no longer get calls from all the credit card companies and the debt collectors. Scott felt like he had control of his life for the first time in a very long time.

Tell us more about what you were selling when you were doing your network marketing. (16:44) 

The companies name was Isagenix, and he still uses their products each day. The thing he values most about his time with them is what he learned about branding and marketing and how important it is. One thing that he found very important in network marketing was that you have to go all in. A lot of people fail in network marketing because they don’t go all in, and that makes a huge difference.

Tell me more about how you’re helping people with coaching and a bit more about what you are doing nowadays. (23:33) 

A few years ago, Scott started feeling disconnected. He tried finding that human connection through social media like Facebook and Instagram. After using social media platforms, Scott felt like he was drifting even further away from people. The next option was LinkedIn, where he updated his profile to look more professional. The next step was to start sending messages to people who were mirror images of him. He found that the people he connected with were keen to collaborate with him, and soon after that, he was fully booked. He recorded his first podcast episode, and shortly after that, his inbox was full of messages from people who wanted to hire him. He realized then that most people don’t know how network marketing works.

Without revealing all your secrets, what can you tell us about LinkedIn, and what are people doing wrong? (31:59)

They decide to automate everything on LinkedIn, and that is one of the biggest mistakes you can make. You build a reputation of someone who uses automated messaging systems, and that’s not good for your image. Some people cross a line by trying to use LinkedIn to sell to you; it is one of the fastest ways to make it to someone’s blacklist. Another mistake people make is that they are trying to use LinkedIn like Facebook and Instagram, and it is so far from it.

How much time would you say do you spend on LinkedIn? (40:12)

Scott says that he could spend as much time as he wants on LinkedIn, but he tries to get at least 20 to 30 minutes a day. A lot of his time on LinkedIn is to show gratitude to people or to respond to people. He also spends a lot of his time on LinkedIn to teach other people how to use it and how to set it up.

What can you tell me about the services that you provide? (41:16)

Scott is the host of the podcast called Network Marketing Made Simple. It’s not only about marketing, but it’s also meant for entrepreneurs and business owners too. He’s published a book called The LinkedIn Book For Network Marketing, which is available on Amazon. Scott offers elite-level coaching programs.

Get more information on Scott’s website 

Connect with Scott on LinkedIn