

Future of Fitness
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Episodes
Mentioned books

Aug 19, 2025 • 47min
Dr. Stacy Sims - Hormones, HRV, and Heavy Lifting: The Science of Training Women Over 45
In this episode, Dr. Stacy Sims dives into the latest advancements in women’s health research, with a special focus on hormonal health, nutrition, and training strategies for women over 45. She breaks down why tracking menstrual cycles is key to understanding hormonal shifts, how restrictive diets can impact overall health, and why supplements like creatine and vitamin D are essential at this stage of life. Dr. Sims also highlights the importance of adapting training around perimenopause, incorporating strength work safely, and maintaining consistency while listening to your body. Beyond personal health, the conversation explores the growing FemTech movement, the push for more inclusive and women-centered research, and how to evaluate scientific claims with a critical lens. This episode offers practical strategies and fresh perspectives on women’s health, performance, and longevity. https://goteamup.com/ https://www.podcastcollective.io/

Aug 14, 2025 • 43min
Justin Tamsett - The Future of Fitness Leadership: REX Roundtables and Industry Evolution
Justin Tamsett, a seasoned fitness consultant with over 35 years of experience and the host of the Fitness Business Podcast, shares insights on the evolving fitness landscape. He emphasizes the essential role of community and leadership in driving success. The conversation highlights how REX Round Tables facilitate collaboration among fitness professionals and the importance of integrating fitness with healthcare. Tamsett also addresses mental health, behavioral change, and the necessity for gyms to adapt amid increasing competition, showcasing the future potential of the industry.

Aug 9, 2025 • 47min
Evelyn Webster - Test, Fail, Repeat: SoulCycle's Practical Approach to AI Implementation
In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle’s brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int

Aug 3, 2025 • 50min
Royi Metser - Smart Shoes That Coach: Avelo's Biomechanical Revolution
In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo’s product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign. https://goteamup.com/ https://podcastcollective.io/

Jul 29, 2025 • 46min
Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules
Michael Ramsey, co-founder of Strong Pilates, transitions from personal trainer to fitness entrepreneur, shaking up the industry. He reveals how Strong Pilates innovatively combines strength training, cardio, and traditional Pilates, creating a unique workout experience. The rapid expansion to 95 locations across 14 countries highlights the brand's successful franchise model. Michael emphasizes the importance of member satisfaction, brand equity, and navigating challenges in the competitive fitness market, all while appealing to a diverse demographic.

Jul 24, 2025 • 51min
Amber Martinez - Scaling Culture: The 21% Profit Strategy Most Fitness Brands Miss
In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business leaders. Finally, Amber discusses the implications of AI on company culture and the importance of networking and collaboration in the industry. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int

Jul 21, 2025 • 13min
Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management
In this special episode of Power Moves, host Eric interviews Tim Green to discuss the latest updates and offerings from Team Up, a leading gym management software. The conversation highlights two major new products: a custom branded app for gyms and enhanced lead management tools. The custom app allows gym owners to create personalized applications with two-way messaging and other customizable features. The upgraded lead management system incorporates AI to streamline operations and improve customer engagement. They also touch on future developments, including resource management tools to help gyms optimize their space for additional revenue streams. Tim provides insights into the resilient gym industry and emphasizes the transformational potential of AI for small business owners.

Jul 19, 2025 • 47min
Julie Cartwright - 300% Digital Growth and 22 Studios: Pvolve's Omni-Channel Strategy
In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand’s rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company’s expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve’s innovative business model and commitment to a holistic fitness experience. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int

Jul 14, 2025 • 39min
Mike Goscinski - 27 Words That Could Change Everything: The PHIT Act's Legislative Journey
In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury. We delve into the diverse options available for physical activity, which are driving increased participation across all demographics. Mike discusses the association's policy advocacy efforts, including the PHIT Act, which aims to redefine fitness as preventive health. Learn about the exciting opportunities on the horizon, such as the upcoming European Congress in Amsterdam, where global advocacy and industry collaboration will take center stage. Join us for an enlightening conversation on how the Health and Fitness Association is shaping the future of fitness and what it means for you. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int

Jul 9, 2025 • 45min
Lise Kuecker - The State of Boutique: M&A Activity, Pilates Trends, and Opening Strategies
In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much more. LINKS- https://goteamup.com/ https://podcastcollective.io/