Future of Fitness

In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies.   LINKS: https://egym.com/us   

In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization.   LINKS: https://egym.com/us   

In this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance of patience in audience growth and the challenges of monetization.    LINKS:   https://podcastcollective.io/  

In this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer approach. Bjoern emphasizes the effectiveness of EMS training and the potential for its widespread adoption.   LINKS: https://www.katalyst.com/ https://podcastcollective.io/   

Discover how Aviron blends gaming and fitness through rowing, targeting non-rowers with immersive experiences. Explore post-pandemic demand for at-home fitness solutions and Aviron's growth strategies in a competitive market.

In this episode, Helene Guillaume, founder of Wild.ai, explores the dynamic landscape of wearables in the context of women's health. She highlights the rising popularity of wearables among women and discusses the challenges and opportunities in the competitive market. Helene shares insights into the unique aspects of female physiology and the role of wearables in empowering women to understand their bodies and enhance athletic performance. The conversation extends to the future of wearables, emphasizing the potential for precision and preventative medicine, with a focus on AI leveraging vast datasets. Helene also provides a glimpse into Wild.ai's upcoming API integration and its pivotal role in collaborating with wearable companies.   LINKS:   https://podcastcollective.io/  

In this episode, we feature Dr. Jonathan Leary, founder of Remedy Place, as he delves into the innovative world of the first-ever social wellness club. Dr. Leary shares his transformative journey from a concierge practice to Remedy Place, unveiling a holistic approach to healthcare that prioritizes social self-care experiences. The club, renowned for its exclusive ice bath classes and alternative medicine services, stands out with its social focus and luxurious environment. Dr. Leary explores the power of social wellness and the surging popularity of practices like ice baths, with influential figures endorsing these holistic modalities. Beyond the club's unique offerings, he envisions Remedy Place as a platform for free education, providing individuals with an instruction manual for enhanced self-care and a deeper understanding of their bodies   ==   LINKS:   www.podcastcollective.io https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024    

In this episode, Eric Malzone engages in a conversation with Tim Rhode about the intricacies of managing change in business. Tim introduces a four-step framework using the analogy of changing lanes while driving. The steps include assessing your current position, signaling your intent for change, executing the change itself, and accelerating with purpose towards your goals. Emphasizing the importance of effective communication and overcoming resistance, Tim simplifies the change process, offering clarity and confidence to business leaders. The episode explores the key steps, decision-making aspects, and the critical need for clear communication in successful change implementation. Tim's recently launched book, "Changing Lanes for Business," serves as a parable-based guide for leaders, aiming to simplify complex concepts and make progress an exciting part of the journey.   LINKS:   https://www.podcastcollective.io/ Tim's Book

In this insightful podcast, Eric Malzone interviews Cameron Falloon, the founder of Body Fit Training (BFT), delving into Cameron's journey in the fitness industry and the founding principles of BFT. Cameron shares his experiences working with elite athletes, the motivation behind creating BFT, and the three key pillars of the brand. The conversation explores challenges in the fitness industry, the importance of providing value, and Cameron's views on supporting and upskilling trainers. They also cover BFT's global growth, unique programming approaches, technology integration, and upcoming developments, offering a comprehensive overview of Cameron's vision for bringing high-performance training methodologies to mainstream fitness.   LINKS: https://www.bodyfittraining.com/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/

In this episode, Eric Malzone engages in a conversation with Bryan O'Rourke, the CEO of Core Health and Fitness. They explore Bryan's background and his "fundamentalist" approach to the fitness industry, emphasizing core principles and a long-term outlook. The discussion covers shifts in the industry, including technological advancements, AI, wearables, and the pandemic's impact. Bryan shares insights into the historical context of the fitness sector, drawing parallels to the mid-'90s. The dialogue transitions to Bryan's role as CEO, detailing his relationship with the company's founder and the growth opportunities he envisions. Looking ahead, they address challenges, predicting increased M&A activity in the low-price fitness market and exploring the future of connected home fitness and mobile devices.   LINKS:   https://www.linkedin.com/in/bryankorourke/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.podcastcollective.io/