Future of Fitness

In this episode, Eric Malzone interviews Ntiedo Etuk about the future of fitness and the role of personalization and community building within the industry. Etuk shares insights from his journey into the fitness space and emphasizes the need for technology upgrades to enhance the client experience. They discuss the significance of effective communication in studios, highlighting FitGrid's innovative approach using artificial intelligence to tailor messages and streamline communication. Etuk explains the impact of personalized messaging on conversion rates and client retention while addressing challenges and opportunities in the evolving boutique fitness landscape. LINKS: https://www.wodify.com/ https://podcastcollective.io/ 

In this episode, Eric Malzone and Anthony Vennare provide updates and reflections on the fitness industry, discussing trends, predictions, and insights. They revisit previous predictions, highlighting the evolution of movement health, industry consolidation, and the importance of integrations. Vennare shares updates on Fit Insider, including new partnerships and services like sponsorships, newsletter updates, and a jobs board. They delve into emerging trends such as outdoor activities and recreational sports, emphasizing community engagement and the challenge of monetization.    https://www.wodify.com/ https://podcastcollective.io/ 

In this episode, Rob Sebastian, co-founder of Forward Health, shares insights on revolutionizing healthcare through technology and innovation. Discussing the flaws in the current healthcare system, Rob highlights the mission of Forward to provide proactive, personalized healthcare accessible to billions for free. He introduces Forward's groundbreaking approach, featuring modular "care pods" equipped with advanced technology for proactive health monitoring and personalized health apps. Rob emphasizes the importance of user choice in healthcare decisions and the potential for technology to drive exponential growth in healthcare solutions. Join the conversation as Rob invites listeners to contribute to Forward's transformative vision for the future of healthcare. LINKS: https://www.wodify.com/ https://podcastcollective.io/  

In this episode, Eric Malzone sits down with Josh Harwood from Fitness Connection to explore the crucial role of onboarding in the fitness industry. They discuss the significance of providing personalized experiences for different types of gym-goers and leveraging technology like mobile apps to enhance engagement. Drawing parallels from industries like Home Depot, they emphasize the importance of hands-on experiences and tailored guidance, ultimately highlighting strategies for successful onboarding and long-term client retention in the ever-evolving fitness landscape.   LINKS: https://egym.com/us  

In this episode, Eric Malzone sits down with Dr. Steven Boring, the fitness director at the Rochester Athletic Club in Minnesota, to explore the crucial role of onboarding in gyms and health clubs. Dr. Boring shares insights into creating a welcoming environment for new members, emphasizing the importance of personal connections and tailored support. They discuss the club's comprehensive onboarding process, including facility tours, complimentary group fitness classes, and personalized training orientations. Through their conversation, listeners gain valuable tips on fostering a sense of community and enhancing member retention in fitness facilities. LINKS: https://egym.com/us   

In this episode, Eric Malzone sits down with Sheldon McBee, the head of Universal Athletic Club, to delve into the intricacies of conducting the perfect onboarding process at a gym or health club. McBee highlights their family-oriented approach and the diverse wellness solutions they offer to cater to various demographics. He emphasizes the importance of guiding members through behavior modification to ensure adherence to their fitness journey, sharing insights into their 12-week hyper-focused onboarding period and the personalized paths they offer. The conversation also touches on industry challenges and the need for personalized engagement to enhance the onboarding experience. Tune in as McBee provides valuable insights into fostering long-term success for gym members through personalized guidance and engagement strategies.   LINKS: https://egym.com/us   

In this episode, Jacob Thomas, owner of Razor Sharp Fitness in Wisconsin, delves into the critical importance of effective onboarding for gym members. He emphasizes the necessity of cultivating a community-driven atmosphere, tailoring experiences to individuals, and leveraging data to monitor member progress and interaction. Jacob elaborates on Razor Sharp Fitness's comprehensive onboarding process, which includes personalized consultations, goal setting, and ongoing communication through various channels. By prioritizing member engagement within the crucial first 90 days, Jacob underscores the potential for long-term retention and satisfaction. He also discusses the integration of technology, such as EGYM, to enhance tracking and equipment utilization.   LINKS: https://egym.com/us   

In this episode, Eric Malzone sits down with Eddie Hertzman (Edward Hertzman), founder of Athletech News, to delve into Eddie's entrepreneurial journey and his vision for the company. Eddie shares his transition from supply chain manufacturing to media entrepreneurship, identifying a gap in the fitness and wellness media landscape that led to the creation of Athletech News. He discusses his aspirations for the company to become the "Bloomberg of fitness and wellness," focusing on providing valuable business-to-business coverage and insights. Eddie emphasizes authenticity, engagement, and quality content as key pillars of building a successful media platform, highlighting the importance of patience in audience growth and the challenges of monetization.    LINKS:   https://podcastcollective.io/  

In this episode, Eric Malzone interviews Bjoern Woltermann, CEO and founder of Katalyst, discussing the technology and adoption of Electrical Muscle Stimulation (EMS) in fitness. Bjorn shares his journey, starting from his early career in Germany to discovering EMS after a back injury. He explains how EMS works and its history, including Bruce Lee's use of similar technology. Bjoern highlights the popularity of EMS in Europe compared to its slower adoption in the United States due to regulatory barriers and misconceptions. He discusses the studio model for EMS training, its limitations, and the decision to transition to a direct-to-consumer approach. Bjoern emphasizes the effectiveness of EMS training and the potential for its widespread adoption.   LINKS: https://www.katalyst.com/ https://podcastcollective.io/   

Discover how Aviron blends gaming and fitness through rowing, targeting non-rowers with immersive experiences. Explore post-pandemic demand for at-home fitness solutions and Aviron's growth strategies in a competitive market.