In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and insights to support its growth. ============ Links:   https://abcfitness.com/ https://www.wrkout.com/     

In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in managing a diverse workforce and marketing technology. A must-listen for anyone interested in fitness, branding, and consumer insights. ========================== https://www.kttape.com/ https://www.wrkout.com/ 

Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall performance. Collaborating with two fellow athletes from the campus, they collectively conceived the concept of Perch. This groundbreaking platform utilizes advanced AI technology, integrating 3D cameras and machine learning algorithms, to meticulously track exercise movements. By doing so, it aims to uplift athletes' motivation, ensure their safety, and optimize their performance while engaging in weight training activities. =============== Links: https://www.wrkout.com/  https://www.madabolic.com/  https://www.perch.fit/   

In this podcast episode, Eric Malzone interviews Scott Burgett and Andy Beckman from Garmin to explore the future of fitness and Garmin's role in the health sector. They discuss Garmin's history as a GPS company and its transition into wearable technology. They also delve into Garmin's commitment to digital health, including their involvement in clinical trials, remote patient monitoring, and health insurance applications. They also highlight Garmin's unique advantages, such as their ecosystem approach and focus on creating user-friendly products with meaningful metrics. They also talk about various Garmin products, discussed the concept of digital health, and showcase the company's contributions to personal fitness and medical applications. =====================================   Links: https://www.wrkout.com/  https://www.madabolic.com/ 

Join host Eric Malzone as he interviews Jessica Goldenberg from Warner Music Group in this enlightening podcast episode about music licensing in the fitness and wellness industry. Discover the crucial role music plays in fitness classes, its impact on mental health, and how it enhances motivation and enjoyment during workouts. Jessica shares insights into the challenges of licensing music and efforts to make it more accessible for all fitness businesses, not just the big players. She highlights the potential for growth in the digital fitness space and the importance of community and social aspects in the industry. Gain valuable knowledge about the changing music industry landscape, the benefits for smaller players, and the exciting future of music, technology, and wellness. Whether you're a fitness professional or a music enthusiast, this conversation will captivate you. Don't miss out on the opportunity to explore the power of music in shaping the fitness and wellness experience.   =================   Links: https://www.wrkout.com/  https://www.madabolic.com/  https://www.wmg.com/ 

Ryan Duey, born and raised in Northern California, is the Co-Founder and CEO of Plunge, a company dedicated to making cold plunging as common as coffee. Ryan's journey into the world of health and wellness began after a life-altering motorcycle accident in Thailand, which sparked a deep exploration of self-inquiry and led him to the jungles of the Amazon and the practice of cold water immersion and breathwork. His passion for the benefits and experience of cold plunging inspired him to create Plunge with his friend and business confidant, Mike Garrett. Ryan believes in consistency, staying true to core values, and embracing the human experience as the keys to success in both life and business. With a strong focus on reliability, impeccable customer service, authenticity, innovative design, clarity, and integrity, Ryan and his team at Plunge are committed to building relationships where everyone wins, fostering a thriving community of cold plunging enthusiasts. ********************* Links: https://www.wrkout.com/  https://www.madabolic.com/  https://plunge.com/      

Michael is a hands-on experienced business executive, engineer, serial entrepreneur, investor, and change agent. He thrives on challenges and is passionate about leading businesses through scale on both domestic and international levels. Michael’s unique technical and business breadth along with his experiences founding companies, working in small, medium, large, and fortune 50 companies enables him to be empathetic to growth challenges and strategic in preparing businesses to scale successfully. Specialties: Operations and Finance, Executive Leadership, General Management, Strategy, Organizational Development, Change Management, Entrepreneurship, Supply Chain, and Analytics. =========== Links: https://www.wrkout.com/  https://www.madabolic.com/     

Dr. Stacy Sims, an international exercise physiologist and nutrition scientist, talks about the importance of considering women's unique needs in healthcare and fitness. She emphasizes the significance of tracking menstrual cycles and incorporating female-specific factors in training. They also discuss threats to women's privacy in conservative states, Dr. Sims' partnership with Momentous for women's supplements, and a research project on using menstrual cycle blood for early disease detection. The chapter concludes by highlighting the need for accurate information and innovation in women's healthcare and fitness.

Jeff Byers is the co-founder and CEO of Momentous — a holistic wellness and nutrition company based in Park City, Utah.  Designed by the brightest minds in performance athletics, but available for the everyday wellness enthusiast, Momentous is the first and only supplement brand to build formulas directly with experts from each of the four Major American Sports Leagues, launching in 2018 with a line of products designed by performance directors and dietitians from the NFL, NBA, NHL, and MLB.   Links: https://www.wrkout.com/  https://www.madabolic.com/  https://modemethod.com/  ENTER CODE: ERIC15 for 15% discount Spren: https://www.spren.com/spren-vision  I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle... ​ Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu” Support healthy fasting. LMNT replaces electrolytes without breaking a fast ​ Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).   The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution. ​ Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement. ​ Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals. ​ What you'll get: Blood test and analysis of 43 biomarkers Personalized optimal biomarker zones Action plan with nutrition, exercise, supplement, and lifestyle recommendations Connect your Fitbit or Garmin fitness trackers via our iOS or Android app Ability to upload third party blood test results

Join host Eric Malzone as he sits down with former UFC champion Miesha Tate for an incredible podcast episode. Miesha opens up about her remarkable journey in wrestling and mixed martial arts, sharing stories of overcoming challenges and discovering her true passion for fighting. Together, they explore the changing landscape of support and resources for UFC athletes, the importance of effective coaching and communication, the role of technology in training, and the fascinating topic of the female hormonal cycle. Miesha emphasizes the critical role of restorative sleep, proper nutrition, and overall well-being in achieving peak performance both inside and outside the octagon. Don't miss this thought-provoking conversation that delves into the intersection of sports, health, and personal growth, featuring one of the most influential figures in the world of mixed martial arts.   =================   Links:   Links: https://www.wrkout.com/  https://www.madabolic.com/  https://modemethod.com/  ENTER CODE: ERIC15 for 15% discount Spren: https://www.spren.com/spren-vision  I LOVE LMNT. If there is one person I trust with my nutrition and supplementation, it's Robb Wolf. LMNT is a tasty electrolyte drink mix with everything you need and nothing you don’t. That means a science-backed electrolyte ratio – with none of the junk. No sugar. No coloring. No artificial ingredients. No gluten. No fillers. No BS. The benefits are numerous, but here's a few to wet your whistle... ​ Prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency Boost performance and recovery. Electrolytes facilitate hundreds of functions in the body, including the conduction of nerve impulses, hormonal regulation, nutrient absorption, and fluid balance Support a low-carb lifestyle by preventing, mitigating, and eliminating the “low carb/keto flu” Support healthy fasting. LMNT replaces electrolytes without breaking a fast ​ Personally, I'm a big fan of intermittent fasting and drinking LMNT daily during my fasting hours provides noticeable improvements in energy, focus, and gut function. Most of all, it helps me drink more water throughout the day and that's never a bad thing (it also mixes well in a cocktail, but you didn't hear that from me).   The Ultimate Plan tests up to 43 blood biomarkers—including glucose, cholesterol, cortisol, and hemoglobin—for a complete and holistic analysis of your health. Whether you want to improve athletic performance, extend longevity, or improve your overall wellness, this is your all-encompassing solution. ​ Your data tells the story of your health. Insidetracker goes beyond identifying generic, “clinically normal” ranges to unveil your body’s unique, optimal biomarker zones. you’ll discover where you’re optimized and where there’s room for improvement. ​ Insidetracker puts a nutritionist and personal trainer in your pocket with daily, data-driven recommendations. precise adjustments to your diet, exercise, and supplement intake can help you reach healthy biomarker zones and achieve your wellness goals. ​ What you'll get: Blood test and analysis of 43 biomarkers Personalized optimal biomarker zones Action plan with nutrition, exercise, supplement, and lifestyle recommendations Connect your Fitbit or Garmin fitness trackers via our iOS or Android app Ability to upload third party blood test results