

Future of Fitness
Eric Malzone
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
Episodes
Mentioned books

Aug 13, 2024 • 48min
Stu Brauer - Gym Real Estate: Everything You Didn't Know
In this episode of the 'Future of Fitness' podcast, Eric Malzone welcomes back Stu Brauer, an expert in gym real estate and content creation. Stu delves into the intricacies of gym real estate, covering the segmentation process, commercial real estate acquisition, and the critical importance of proper site selection. He highlights the value of SBA loans for purchasing commercial properties and shares insights into the latest trends in boutique and micro gyms. Stu also addresses common mistakes gym owners make and offers detailed advice on leveraging consumer data for optimal location choices. Packed with practical strategies and industry knowledge, this episode is a must-listen for fitness entrepreneurs looking to scale their businesses intelligently. https://goteamup.com/

Aug 8, 2024 • 50min
Erik Korem - AIM7 & The Future of Pickleball
In this episode, Erik Korem joins the show to discuss his innovative journey in the fitness industry, blending human performance, pickleball, and artificial intelligence. With a background in NFL performance coaching and sports science, Erik recounts his path from the University of Arkansas to starting AIM7. He explains how AIM7 integrates wearable tech and personalized wellness solutions to enhance fitness and recovery, specifically focusing on pickleball—a rapidly growing sport. The conversation explores the extensive benefits of pickleball, its role in community building, and Erik's vision for AIM7's future expansion into different markets and global reach. https://podcastcollective.io/

Aug 3, 2024 • 51min
Brendan Quisenbarry - Transcend Foundation - Vital Healthcare for American Heroes
In this episode, Eric welcomes Brendan Quisenbarry to discuss the future of fitness, particularly focusing on the mental and physical health challenges experienced by military veterans and first responders. Brendan shares his 21-year journey in the U.S. Army, including his time in the 82nd and 101st Airborne Divisions and Special Forces. They delve into Brendan's struggle with post-traumatic stress (PTS), hormonal imbalances, and how the Transcend Foundation aims to address these 'invisible wounds.' The conversation also explores the innovative 7X Human Performance Project led by Navy SEAL Ryan Parrott, which studies the effects of extreme physical challenges on human performance. Brendan emphasizes the importance of proactive health measures and comprehensive blood work to optimize wellbeing. Visit: www.podcastcollective.io

Jul 29, 2024 • 1h 2min
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CEO Shuffle, Luxury Longevity
In this episode, Eric, Juliet Starrett & Alex Alimanestianu break down the latest industry reports from fitness giants like Planet Fitness, Peloton, and Xponential. They tackle the rise of pricey longevity programs, debating whether they're truly effective or just a luxury. The team also discusses the hurdles of CEO transitions in the fitness world and the increasing consumer interest in strength training and power metrics as indicators of longevity. Plus, they share some summer stories and talk about how setting personal fitness goals can help you stay motivated with your workouts. https://podcastcollective.io/

Jul 24, 2024 • 51min
Don Faul - The Future of CrossFit
Don Faul, the CEO of CrossFit and a seasoned athlete, shares his transformative journey leading the brand. He discusses the passion within the CrossFit community and highlights the power of its unique affiliate model. Faul addresses challenges faced by affiliate owners, emphasizing the need for robust business practices and education. Looking ahead, he envisions engaging 30 million participants by 2030, aiming for a healthier global community. The importance of effective leadership and member support within CrossFit is a recurring theme in their conversation.

Jul 19, 2024 • 47min
John Welbourn - Power Athlete & The Need For Authenticity
In this podcast episode, John Welbourn, a former NFL player and founder of Power Athlete, discusses his extensive background in performance training and the history of CrossFit Football. He highlights his contributions to the fitness world, particularly in the integration of periodized strength training into CrossFit methodology. John shares insights on the evolution and future of fitness, the importance of authenticity in the strength and conditioning world, and his company's various offerings. He also touches on the impact of technology and marketing in the fitness industry, as well as his views on modern consumer behavior and challenges in the coaching industry. https://powerathletehq.com/ https://podcastcollective.io/

Jul 14, 2024 • 56min
Austin Cohen & Justin Turetsky - FlexIt & Evolving from "F Word" to Health
In this episode, host Eric Malzone sits down with Austin Cohen and Justin Turetsky, the innovative minds behind FlexIt, to explore the transformative trends within the fitness and wellness industry. They recount their experiences at the recent IHRSA event, discussing the shift from traditional fitness models to a broader concept of interconnected health. This episode dives into the strategic evolution of their company, highlighting the expansion from virtual personal training to a comprehensive suite of wellness services, including health coaching, yoga, and nutrition. They share insights on the challenges and opportunities this transition presents, such as SEO impacts and changes in consumer behavior, and emphasize the importance of integrating various modalities to support overall well-being. Visit: https://podcastcollective.io/

Jul 9, 2024 • 46min
Ross Stewart Campbell - Beyond Activ & Global Industry Perspectives
In this episode, Ross Stewart Campbell discusses his journey from running large-scale investment events in the oil and gas industry to founding FitSummit and Beyond Activ. He elaborates on his passion for fitness, his experiences opening a gym, and the evolution of his business through the challenges of the COVID-19 pandemic. Campbell highlights the unique value proposition of Beyond Activ's events, including their global reach and integration of multiple verticals like fitness, health, wellness, and hospitality. He also shares insights on managing large-scale events, the importance of thought leadership, and the future plans for Beyond Activ. LINKS: https://podcastcollective.io/

Jul 4, 2024 • 52min
Brian Kirkbride - FitLab & Nike Studios
In this episode, Eric Malzone interviews Brian Kirkbride, Co-CEO and co-founder of FitLab. They discuss the mission of FitLab to build a fully integrated platform for the next generation of fitness and wellness consumers. Brian shares his journey from roles in venture capital, investment banking, and as an executive at Nike to his current position at FitLab. The conversation delves into the unique consumer expectations of millennial and Gen Z generations, and the necessity of integrating various fitness modalities into one cohesive platform. Brian also provides insights into their recent acquisitions, like RPM and Assault, and the exciting development of Nike Studios. https://podcastcollective.io/ https://www.fitlab.com/

Jun 29, 2024 • 50min
Carl Hardwick - OPEX, CoachRx, & Simplifying Fitness
Former athlete and CEO of OPEX Fitness, Carl Hardwick, discusses the importance of foundational fitness principles, the evolution of coaching, and the impact of relationships with clients. He introduces CoachRx and AI-driven RX Bot to streamline program design. Emphasizing simplicity, Carl highlights the need for intentional fitness practices in the industry.


