

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Virtual Assistant
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Nov 17, 2020 • 27min
#38 Three BIG things to have in your freelance business contract
You're not going to jail, but why does anything that have to do with the law seem so scary when you’re in business? Because we don’t want to screw things up, short ourselves on getting paid and end up doing work we never intended to do. For the independent contractor, this is why the contract that makes us so squeamish. But I don’t want this to stop you!Contracts are so important. They protect us, our work and make sure we’re getting paid. But they’re also a work-in-progress. You’ll get better with your terms and scope of responsibilities as you work with different client personalities and discover what you will and won’t put up with. To piggyback off the last episode with a tax and legal expert, I wanted to share with you contract tips to help you write the best one for YOUR business, whether you do monthly retailers, ongoing services or per-project work.Contracts don’t have to be perfect, they are a refinement process. Go ahead and download my contract checklist to help you get started: emilyreaganpr.com/contractLinks Mentioned: If the legal and tax stuff is keeping you stuck or you've already grown your business and are ready to fix it and make it legit, join Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Braden the legal tax expert from Episode 37 who can help you sort everything out in a group coaching program and deliver solid lessons on contracts. This is ideal for the service provider who is scaling with an agency and subcontractors and/or taking on high-end clients for larger fees or sensitive parts of their business. It's also perfect for the brand new business owner who wants to set everything up right from the get-go. Learn with me:Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant SchoolApply for the Digital Marketing WorkgroupConnect with Me:The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 10, 2020 • 51min
#37 The tax attorney who helps creative entrepreneurs legit their biz (Braden Drake)
***Fair warning: there are a couple F bombs in this episode, only because this tax and lawyer guy has named all of his programs and products Unf*ck Your Biz.The legal and tax stuff blocks a ton freelancers from offering their services to online business owners. This is not my zone of genius so I've invited lawyer, pickleball player and Pokeman fan Braden Adam Drake to speak to us about taxes and legal stuff when it comes to running your freelance business. Don’t forget to sign up for Braden’s masterclass if this is an area you’re weak in!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Links Mentioned:UnFuck your Biz - The BookConnect with Braden:Unf*ck Your Biz - The PodcastBraden's Besties: Creatives Getting Their Legal & Tax Shit LegitInstagram: @bradenadamdrake Learn with me:Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant SchoolApply for the Digital Marketing WorkgroupConnect with Me:The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 3, 2020 • 52min
#36 The field marketer who clones brand voices (Justin Blackman)
Over the last 10 years in freelancing, I have found that writing in the clients' voice is one of the hardest things to do. It’s hard when it’s a new working relationship, you have to learn everything about them in a quick amount of time and capture their voice so that no one can tell it’s NOT them actually writing their social posts, emails and blogs. Well this episode should give you confidence! I’ve invited Justin Blackman, from Pretty Fly Copywriting, to share his startup story about how he began copywriting and niched down to writing brand voice guides. He’s helped some pretty high level entrepreneurs, like Amy Porterfield, Stu McClaren and Tarzan Kay, training their teams and new writers to mimic their voice. Thus he’s the brand ventriloquist and has plenty of copywriting tips to share. Connect with Justin: Download Justin's Brand Voice freebie --> https://prettyflycopy.com/voice and be on the lookout for his 93 ways to punch-up your email sign offs Justin's Write more Personality-er Workshop* this is my partner link, I took the workshop and loved it! Facebook:@prettyflycopy Instagram: @prettyflycopy Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 27, 2020 • 21min
#35 Tour vs Training Approach (What virtual assistant clients really want)
Small business owners are over it. They absolutely do NOT want to hire someone to their team who they have to train. They want a virtual assistant and teammate who already gets the online marketing part of things. Let’s go deeper when it comes to the tour vs the training approach and how you can capitalize on this fact so you land the client in your next discovery call. Here’s your chance to be the highly-sought-after unicorn digital marketing assistant: enroll in the Unicorn Digital Marketing Assistant School to learn all the online marketing skills that business owners expect you to know and implement. Take the fast tract to landing clients and building your freelance business. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours. The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 22, 2020 • 38min
#34 The chef who conquered copywriting & quiz funnels (Chanti Zak)
When I first heard Chanti Zak on a podcast I knew I needed to learn from her and find a way to get in her network. She combines two things I love: Email list building & Writing. She does it so friggin' well. I immediately joined her quiz writing course the second it opened up last fall. It was an intense course that walked me through every step of the copywriting process. It took me a bit longer than I would have liked, she helped me tweak and get my quiz to the world. Most importantly Chanti encouraged me every step of the way. I think we all need someone like her in our lives, someone who gets what we are trying to do online and can be a cheerleader, even if they are on the other side of the country! Chanti has written copy and quiz funnels for 7-figure entrepreneurs and I am dying to know how she got started, how she niched down and where she's going with her talent. You're going to be surprised what her background is in!!! And then totally inspired to own what you're good at and make it your freelance business. I’m bringing her on the show to remind you we all start small, and work our way up. Connect with Chanti: What Type of Quiz Should You Create for Your Online Biz chantizak.com/quiz Facebook: @chantizakcopy Instagram: @chantizak Website:https://chantizak.mykajabi.com/ Links Mentioned in this Episode Sign up for Interact here using code SMARTCOOKIE to get 20% off * this is my partner link with Interact Looking for a way to bust into the online world and work as as service provider freelance business? Here's your chance to start working online with digital marketing services and get comprehensive marketing strategies and tech tactics to make you hireable. Get on the waitlist for the Unicorn Digital Marketing Assistant School Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 20, 2020 • 26min
#33 Five online marketing areas every freelancer and virtual assistant should know
You can’t be successful online without having a solid backing in these five online marketing areas. This is how you make yourself marketable, hireable and highly sought after by online business owners, course creators, membership site owners, brick and mortar stores and influencers. This is your key to getting online work. Get the confidence you need to say YES to any client, get the job leads directly from my network and learn everything you need to build your freelance business from the ground up inside my Unicorn Digital Marketing Assistant School. Get on the waitlist here. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours! The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 15, 2020 • 44min
#32 The principal solutionist who helps creatives succeed (Victoria Lambert)
Goodness, my pool of unicorns is so talented and diverse in their educational backgrounds and work experiences. It never surprises me when I get new students from high-level positions in previous careers, but they’re usually looking for a BIG change in freedom with their freelance business. Today I’d like you to meet one of my new unicorn students Victoria Lambert who owned a paint business. With her new unicorn skills, she has the edge in helping her clients make their branding stand out, be successful and very visible. She shares her journey, tasks for biz owners, lessons learned and things she wished she would have known earlier in her biz. This is your insider's look at the behind the scenes of the Unicorn Digital Marketing School (formerly known as the Digital Media VA Crash Course) and what these students are doing to get the jobs as brand new digital media VAs. Connect with Victoria: FB: @mediatoriford IG: @mediatoriford Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 13, 2020 • 26min
#31 Are you cut out to be a freelance, self-employed business owner?
Not everyone is cut out to run their own freelance, service providing business. This isn’t a typical job… where someone is going to meet you on the first day and take you step by step through orientation and then hold your hand for the rest of the day. In this digital business world, you’ll have to have the right personality, the right strengths and the right attitude to make it work for you. Listen up for the 10 things you should “be good at.” Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 8, 2020 • 35min
#30 The elementary teacher who wears two hats (Carolyn Gardner)
Carolyn Gardner is a teacher, single mom and brand new unicorn graduate of the Unicorn Digital Marketing Assistant School (formerly known as the Digital Media VA Crash Course) shares her journey, and the tasks she does for biz owners. She’s using her new unicorn skills to upscale her business while managing several clients. This is your insider's look at the behind the scenes of the VA Crash Course and what these students are doing to get the jobs as brand new digital media VAs. Connect with Carolyn: FB: @CarolynGardnerConsulting IG: @carolyngardnerconsulting Website: https://carolyngardnerconsulting.com/ Podcast: SEL First with Carolyn Gardner Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 6, 2020 • 20min
#29 How to get started from nothing in your new freelance business
You can absolutely start from scratch and build up your freelance business. You don’t need a lot. I am not about overcomplicating it. In this episode, I will walk you through the quick and dirty business and how to find those first PAYING clients. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: Facebook Community: Emily's Unicorn Digital Marketing Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job