
The Marketing Freelancer: Unicorns Unite
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Latest episodes

Jan 12, 2021 • 32min
#44 Instagram tasks for the social media VA
It’s not rocket science, but these three instagram tasks are so helpful to online business owners. If you can master them, learn the lingo, and love the platform, you’ll be able to scoop up the remote work and help entrepreneurs grow their brand and their business using Instagram marketing. Here are the schedulers I mentioned in the show: Facebook Creator Studio Later Planoly Agorapulse Hootesuite Smarter Queue Sproutsocial These tips can help a new social media get started working on Instagram ASAP! Enjoy! Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 5, 2021 • 54min
#43 The ESL teacher who schools brick and mortars on Instagram (Halima Salim)
I teach my unicorn digital marketing assistant students to get their foot in the door with virtual work by approaching their local businesses. You'd be surprised how many mom-and-pop owned stores need help with social media, ESPECIALLY INSTAGRAM! I've gotten tons of leads this way. And you can too!!! To help you get the gig, I've invited my friend Halima Salim from BlackBoard English to help us learn how to effectively use Instagram for brick and mortar clients. Instagram is a relationship building tool and a social shopping platform, and there are different tactics when you're trying to get actual FOOT TRAFFIC for clients. Halima has tons of ideas, best practices and advice to share. We're going to get laser-focused with tactics so you can get hired and make a difference in a small business owner's revenue once the shutdowns are gone and this coronavirus is defeated. Now is the perfect time to learn and implement and gain experience on IG as a unicorn digital marketing assistant. Halima teaches English as a second language in London, but has found herself helping business owners with their Instagram presence. They are flocking to her! It's a difficult platform to learn and she's helping them get started and stand out on Instagram! Connect with Halima Facebook: @thesocialhop Instagram: @thesocialhop https://www.instagram.com/thesocialhopp/ Grab her freebie 10 Proven Steps To Stand Out On Instagram And Grow Your Business With Instagram at --http://thesocialhop.com Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 15, 2020 • 18min
#42 Big Lessons of 2020
It’s been one for the books! I’m not this crazy goal setter or planner, but I’d like to take some time to reflect on the wins of 2020 and my biggest lessons when it comes to online business. Ending 2020 on a positive note and Happy New Year! Download my contract checklist: emilyreaganpr.com/contract Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 8, 2020 • 49min
#41 The EA to celebrities who coaches how to network with intention (Ali Jones)
Let's be real, pretty much everyone who works behind-the-scenes likes it that way! We're not out to seek the limelight or want to be instafamous; however we get such satisfaction in helping our clients work toward (and achieve) their business dreams! Here it comes ...BUT we still have to put ourselves out there to get the good clients, the billable hours and career-advancing projects. Groan with me... NETWORK! It is all about networking. I teach this. You know this. YOU know you have to help your clients do this on social media and through their content... what you're probably neglecting is promoting and networking YOURSELF as the service provider. I've invited Ali Jones from AliJones.co to speak to us about networking. She came from the film industry, moved on to the tech industry then to biz coach. She has an amazing story and I am so excited to have her on and share her freebies to help you network better, efficiently, effectively and genuinely. Connect with Ali Jones Instagram @alijones.co Website: https://www.alijones.co/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 1, 2020 • 26min
#40 Three rules of essentialism for freelance service providers
Book Nerd Alert! Let’s discuss the New York Times best-selling book Essentialism: The Disciplined Pursuit of Less by Greg McKeown and how you can apply 3 essentialist principles to your client work as a virtual assistant, service provider and/or freelancer. Are you a people pleaser? Have a hard time saying no? Wondering what to focus on? I have a feeling you’re going to like this one! Links Mentioned in Show Essentialism by Greg McKeown (https://amzn.to/33dMhgl) Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 24, 2020 • 49min
#39 Five must-dos to write a successful quiz funnel aka how not to make your quiz suck (Chanti Zak)
Admit it, I know you've taken a quiz online (probably over on Buzzfeed) that was a total time suck and delivered awful results. Maybe you even quit in the middle of it due to boredom. Writing a converting quiz is NOT as easy as it may look. (It took me a few weeks to write mine!!) There's a reason copywriters charge 5k for a well-written quiz that brings in leads and sales for their clients. Yes, I said 5k!!! So I've invited Chanti Zak (the chef from episode 34) back to our group to share with us her proven framework for writing a good quiz. She's done this for the bigwigs and last fall she helped me and a handful of other go-getters learn quizzes ... the RIGHT WAY. She's going to teach YOU the 5 things you have to have to make your quiz a winner. Don't even attempt to write a quiz until you get her insight. To learn more about her online program Grow with Quizzes, please check out her program --> https://chantizak.mykajabi.com/a/39138/u9uFLfKH Her course is open now and closes Dec 2nd, and in full disclosure I'm an affiliate and former student. If you use my link to purchase, I will receive a commission (hello affiliate marketing 101) and I will reward you with a 1v1 coaching session! (TIA) Even if you don't buy, join us for this interview and learn her Quiz Writing Tactics! We won't let you walk out of here being a boring quiz writer!!! #winnerwinnerchickendinner Connect with Chanti: Chanti’s Webinar The Quiz Funnel Freedom Formula Chanti's Grow with Quizzes Course Facebook: @chantizakcopy Instagram: @chantizak Links for quiz platform Sign up for Interact here using code SMARTCOOKIE to get 20% off https://interact.grsm.io/emilyreagan9396 Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 17, 2020 • 27min
#38 Three BIG things to have in your freelance business contract
You're not going to jail, but why does anything that have to do with the law seem so scary when you’re in business? Because we don’t want to screw things up, short ourselves on getting paid and end up doing work we never intended to do. For the independent contractor, this is why the contract that makes us so squeamish. But I don’t want this to stop you!Contracts are so important. They protect us, our work and make sure we’re getting paid. But they’re also a work-in-progress. You’ll get better with your terms and scope of responsibilities as you work with different client personalities and discover what you will and won’t put up with. To piggyback off the last episode with a tax and legal expert, I wanted to share with you contract tips to help you write the best one for YOUR business, whether you do monthly retailers, ongoing services or per-project work.Contracts don’t have to be perfect, they are a refinement process. Go ahead and download my contract checklist to help you get started: emilyreaganpr.com/contractLinks Mentioned: If the legal and tax stuff is keeping you stuck or you've already grown your business and are ready to fix it and make it legit, join Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Braden the legal tax expert from Episode 37 who can help you sort everything out in a group coaching program and deliver solid lessons on contracts. This is ideal for the service provider who is scaling with an agency and subcontractors and/or taking on high-end clients for larger fees or sensitive parts of their business. It's also perfect for the brand new business owner who wants to set everything up right from the get-go. Learn with me:Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant SchoolApply for the Digital Marketing WorkgroupConnect with Me:The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 10, 2020 • 51min
#37 The tax attorney who helps creative entrepreneurs legit their biz (Braden Drake)
***Fair warning: there are a couple F bombs in this episode, only because this tax and lawyer guy has named all of his programs and products Unf*ck Your Biz.The legal and tax stuff blocks a ton freelancers from offering their services to online business owners. This is not my zone of genius so I've invited lawyer, pickleball player and Pokeman fan Braden Adam Drake to speak to us about taxes and legal stuff when it comes to running your freelance business. Don’t forget to sign up for Braden’s masterclass if this is an area you’re weak in!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Links Mentioned:UnFuck your Biz - The BookConnect with Braden:Unf*ck Your Biz - The PodcastBraden's Besties: Creatives Getting Their Legal & Tax Shit LegitInstagram: @bradenadamdrake Learn with me:Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant SchoolApply for the Digital Marketing WorkgroupConnect with Me:The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 3, 2020 • 52min
#36 The field marketer who clones brand voices (Justin Blackman)
Over the last 10 years in freelancing, I have found that writing in the clients' voice is one of the hardest things to do. It’s hard when it’s a new working relationship, you have to learn everything about them in a quick amount of time and capture their voice so that no one can tell it’s NOT them actually writing their social posts, emails and blogs. Well this episode should give you confidence! I’ve invited Justin Blackman, from Pretty Fly Copywriting, to share his startup story about how he began copywriting and niched down to writing brand voice guides. He’s helped some pretty high level entrepreneurs, like Amy Porterfield, Stu McClaren and Tarzan Kay, training their teams and new writers to mimic their voice. Thus he’s the brand ventriloquist and has plenty of copywriting tips to share. Connect with Justin: Download Justin's Brand Voice freebie --> https://prettyflycopy.com/voice and be on the lookout for his 93 ways to punch-up your email sign offs Justin's Write more Personality-er Workshop* this is my partner link, I took the workshop and loved it! Facebook:@prettyflycopy Instagram: @prettyflycopy Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Oct 27, 2020 • 21min
#35 Tour vs Training Approach (What virtual assistant clients really want)
Small business owners are over it. They absolutely do NOT want to hire someone to their team who they have to train. They want a virtual assistant and teammate who already gets the online marketing part of things. Let’s go deeper when it comes to the tour vs the training approach and how you can capitalize on this fact so you land the client in your next discovery call. Here’s your chance to be the highly-sought-after unicorn digital marketing assistant: enroll in the Unicorn Digital Marketing Assistant School to learn all the online marketing skills that business owners expect you to know and implement. Take the fast tract to landing clients and building your freelance business. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours. The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job