

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Virtual Assistant
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Feb 9, 2021 • 22min
#48 Three tips for media pitching for unicorn digital marketing assistants
I’m seeing it every day in my inbox from biz owners … one of the most requested digital services right now is for help with podcast and media pitching. Course creators, biz coaches, membership site owners, etc. are in desperate need of help right now to get them on podcasts, virtual summits, stages and media opportunities. It’s all about visibility and they just don’t have the time to do it. Their plain admin VA can’t help. Enter a unicorn. With copywriting skills, online business knowledge, and common sense you can do this. You can totally take on this service and you don’t need a public relations degree. This episode is quick and to the point: 3 tips for involving yourself in the media pitching process to help your clients get visible… and help you command a higher fee! And totally scoop up the work. Links Mentioned: Download my free podcast pitching tracker: My VIP Day for Pitching Apply for my Digital Marketing Workgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Feb 2, 2021 • 51min
#47 The finance coach who helps entrepreneurs put profit first (Sarah VanHoose)
You're a business owner and it's time to have a plan. A plan to keep your expenses under control. A plan to pay those quarterly taxes without wincing. A plan to pay yourself (so you don't end up being a slave to your biz). And most importantly a plan to make sure your service-providing business is profitable and YOU get to benefit from those profits!! Hello, vacation hotspots! I've invited Ramsey Preferred Financial Coach Sarah VanHoose from @journeytoinfluence to teach use the principles of Profit First, a book by Mike Michalowicz. Download and read Profit First now >> https://amzn.to/3awtlOl * my Amazon affiliate link Connect with Sarah: Facebook: @journeytoinfluence Instagram: @journeytoinfluence Website: http://www.myjourneytoinfluence.com/ Get Sarah’s 5 Step Plan to THRIVE with your finances https://landing.myjourneytoinfluence.com/5stepplan The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 26, 2021 • 24min
#46 Freelance pricing models
It’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your pricing. It’s an ever-evolving process and is absolutely NOT a get-rich-quick scheme. But have faith, eventually, you'll get there!It helps to have end goals. Whether you want to own your own agency, have scalable digital products or be the go-to expert in your field who brings in the 5-figure (or more) contracts. But most importantly, you’ll need to start moving away from the hourly rates.In today’s episode, we’ll uncover four other freelance business pricing models so you can have a direction with your services and don’t have to be charging by the hour forever! PS- If you want to learn more about day rates, please check out Sarah Masci’s free masterclass: The Life-Changing Magic of Day Rates. Sign up here. Even if you’re just starting out, it's good to know where you want to take your freelancer business and ultimately get away from hourly rates. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 19, 2021 • 41min
#45 The dentist who extracts core strengths from entrepreneurs (Jennifer Kim)
Did you realize that many entrepreneurs hire based on personality types? Knowing yourself and your clients and how each of you operates will make a huge difference in the success of your working relationship... and sometimes whether you even get hired! So you can see, I'm really excited about this week's guest! Jennifer Kim is a business coach, and former dentist, who helps her clients find their path in their entrepreneurial journey. She uses the Core Values Index Assessment to help you understand and utilize YOUR strengths and how to work with clients who are other types. Jennifer covers each of the four types in-depth and how to use this knowledge to your advantage in the workplace. She has great insight that will help you get hired and know what other business owners are looking for when they are hiring teammates. You’ll learn who’s a good fit… and who’s not … and why sometimes a client relationship just doesn’t work out! Many of my virtual assistant, freelancer and service provider students were Merchant/Innovators! Take the test HERE and find out what you are. https://balancedpathcoaching.com/assessment/ Connect with Jennifer Kim: Instagram: Balancedpathcoach Facebook: balancedpathcoaching.com LinkedIn: Balanced Path Coaching Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 12, 2021 • 32min
#44 Instagram tasks for the social media VA
It’s not rocket science, but these three instagram tasks are so helpful to online business owners. If you can master them, learn the lingo, and love the platform, you’ll be able to scoop up the remote work and help entrepreneurs grow their brand and their business using Instagram marketing. Here are the schedulers I mentioned in the show: Facebook Creator Studio Later Planoly Agorapulse Hootesuite Smarter Queue Sproutsocial These tips can help a new social media get started working on Instagram ASAP! Enjoy! Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 5, 2021 • 54min
#43 The ESL teacher who schools brick and mortars on Instagram (Halima Salim)
I teach my unicorn digital marketing assistant students to get their foot in the door with virtual work by approaching their local businesses. You'd be surprised how many mom-and-pop owned stores need help with social media, ESPECIALLY INSTAGRAM! I've gotten tons of leads this way. And you can too!!! To help you get the gig, I've invited my friend Halima Salim from BlackBoard English to help us learn how to effectively use Instagram for brick and mortar clients. Instagram is a relationship building tool and a social shopping platform, and there are different tactics when you're trying to get actual FOOT TRAFFIC for clients. Halima has tons of ideas, best practices and advice to share. We're going to get laser-focused with tactics so you can get hired and make a difference in a small business owner's revenue once the shutdowns are gone and this coronavirus is defeated. Now is the perfect time to learn and implement and gain experience on IG as a unicorn digital marketing assistant. Halima teaches English as a second language in London, but has found herself helping business owners with their Instagram presence. They are flocking to her! It's a difficult platform to learn and she's helping them get started and stand out on Instagram! Connect with Halima Facebook: @thesocialhop Instagram: @thesocialhop https://www.instagram.com/thesocialhopp/ Grab her freebie 10 Proven Steps To Stand Out On Instagram And Grow Your Business With Instagram at --http://thesocialhop.com Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 15, 2020 • 18min
#42 Big Lessons of 2020
It’s been one for the books! I’m not this crazy goal setter or planner, but I’d like to take some time to reflect on the wins of 2020 and my biggest lessons when it comes to online business. Ending 2020 on a positive note and Happy New Year! Download my contract checklist: emilyreaganpr.com/contract Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 8, 2020 • 49min
#41 The EA to celebrities who coaches how to network with intention (Ali Jones)
Let's be real, pretty much everyone who works behind-the-scenes likes it that way! We're not out to seek the limelight or want to be instafamous; however we get such satisfaction in helping our clients work toward (and achieve) their business dreams! Here it comes ...BUT we still have to put ourselves out there to get the good clients, the billable hours and career-advancing projects. Groan with me... NETWORK! It is all about networking. I teach this. You know this. YOU know you have to help your clients do this on social media and through their content... what you're probably neglecting is promoting and networking YOURSELF as the service provider. I've invited Ali Jones from AliJones.co to speak to us about networking. She came from the film industry, moved on to the tech industry then to biz coach. She has an amazing story and I am so excited to have her on and share her freebies to help you network better, efficiently, effectively and genuinely. Connect with Ali Jones Instagram @alijones.co Website: https://www.alijones.co/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Dec 1, 2020 • 26min
#40 Three rules of essentialism for freelance service providers
Book Nerd Alert! Let’s discuss the New York Times best-selling book Essentialism: The Disciplined Pursuit of Less by Greg McKeown and how you can apply 3 essentialist principles to your client work as a virtual assistant, service provider and/or freelancer. Are you a people pleaser? Have a hard time saying no? Wondering what to focus on? I have a feeling you’re going to like this one! Links Mentioned in Show Essentialism by Greg McKeown (https://amzn.to/33dMhgl) Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Nov 24, 2020 • 49min
#39 Five must-dos to write a successful quiz funnel aka how not to make your quiz suck (Chanti Zak)
Admit it, I know you've taken a quiz online (probably over on Buzzfeed) that was a total time suck and delivered awful results. Maybe you even quit in the middle of it due to boredom. Writing a converting quiz is NOT as easy as it may look. (It took me a few weeks to write mine!!) There's a reason copywriters charge 5k for a well-written quiz that brings in leads and sales for their clients. Yes, I said 5k!!! So I've invited Chanti Zak (the chef from episode 34) back to our group to share with us her proven framework for writing a good quiz. She's done this for the bigwigs and last fall she helped me and a handful of other go-getters learn quizzes ... the RIGHT WAY. She's going to teach YOU the 5 things you have to have to make your quiz a winner. Don't even attempt to write a quiz until you get her insight. To learn more about her online program Grow with Quizzes, please check out her program --> https://chantizak.mykajabi.com/a/39138/u9uFLfKH Her course is open now and closes Dec 2nd, and in full disclosure I'm an affiliate and former student. If you use my link to purchase, I will receive a commission (hello affiliate marketing 101) and I will reward you with a 1v1 coaching session! (TIA) Even if you don't buy, join us for this interview and learn her Quiz Writing Tactics! We won't let you walk out of here being a boring quiz writer!!! #winnerwinnerchickendinner Connect with Chanti: Chanti’s Webinar The Quiz Funnel Freedom Formula Chanti's Grow with Quizzes Course Facebook: @chantizakcopy Instagram: @chantizak Links for quiz platform Sign up for Interact here using code SMARTCOOKIE to get 20% off https://interact.grsm.io/emilyreagan9396 Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job