
The Marketing Freelancer: Unicorns Unite
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Latest episodes

Mar 23, 2021 • 23min
#54 Three tasks an online business owner should hand off to a unicorn digital marketing assistant
Where do you start? What service should you offer first? Here are my top three tasks you should take off your client’s plate first if you’re a digital marketing virtual assistant. They’re not hard, but they easily add up to 6 hours a week if you’re offering the minimum services estimate. Perk: starting these three tasks will help you develop a smooth workflow, learn your client’s brand voice and business AND help you decide quickly if it’s a client relationship that will last long term! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Mar 16, 2021 • 1h 12min
#53 The medical administrator who runs a social media agency (Samantha Semans)
Samantha Semans knew she wanted to work from home and never go back to her 9-5 and she found a way. This coffee -loving, mom of four started out as "just a VA" and now runs her own Social Media Agency Ten 10 Social. She’s killing it! Samantha has the first-hand experience being the unicorn VA and can tell you what worked for her and how (and why) she transitioned in Facebook Ads management. I am so excited to chat with her and I know you will gain so much industry insight that will help you skip ahead. Connect with Samantha: Facebook: @ten10social Instagram: @ten10social Website: https://www.ten10social.com/ Her Free Daily Engagement Checklist Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job (https://emily-reagan.mykajabi.com/quiz)

Mar 9, 2021 • 19min
#52 How do you know when it's time to quit a client?
Today, I’m sharing open and honest advice that no one really talks about in this freelancer world: knowing when it’s time to walk away from a client. Even if you love the client, the work, the money... it can be hard to make that decision. Here’s five questions to ask yourself so you’ll know if it’s time to quit. I coached a fellow virtual assistant through this process of deciding to quit a client. It was really helpful to narrow down the client work, the client and team, the opportunities to focus on whether it was right for her to stay or not. I need this advice myself over the years. These questions would have made it so clear-cut and obvious when most of my client relationships needed to end. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Mar 2, 2021 • 1h 23min
#51 The marathoner who helps entrepreneurs cross the finish line (Ange Quinn))
We all know that clients sometimes need a little more help than sending an email out every week or formatting a keyword-rich blog. Sometimes behind the scenes of their business is a bit of a mess. It can require the brains, organizational skills and big picture vision of someone who is analytical and smart like my friend Ange Quinn. As a certified online business manager and director of operations, Ange helps online entrepreneurs grow and scale their business by streamlining their systems and figuring out where to put their efforts. She offers strategy sessions, biz audits and packages of ongoing services. We’ll be talking about the project manager world, the Kolbe test and how to be more than just a VA in your freelance business. I can't wait for her to tell you more about how she got started, what she does for clients, and all the good insider stuff! Connect with Ange: Facebook: @buildwithange Instagram: @buildwithange Grab her 101 Ways An Online Business Manager Can Help With Your Business >>> https://www.angequinn.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Feb 23, 2021 • 26min
#50 How to set and enforce boundaries in your virtual assistant business
I’ve learned my lesson the hard way: being too accessible to clients, staying up too late to work on their business and having to do work on my vacation or holiday! This episode is all about setting and enforcing boundaries. I want to encourage you to look out for yourself first, especially as a business owner yourself! Links mentioned in the show: The Freelancer’s Contract Checklist The Facebook Group Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketer's Workgroup Connect with Me: The Digital Marketing VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Feb 16, 2021 • 1h 2min
#49 The social media manager who won podcast awards (Jen Amos)
I find it so inspiring to hear how other freelancers got started and found their niche. Today I’m chatting with award-winning podcaster Jen Amos about her journey in this online service world. Jen is a military child and Gold Star daughter who never found a traditional 9-5 job attractive. She told me recently, "If it weren't for the internet I wouldn't have been able to work from home for the last decade." Thank goodness for the Internet! Jen started running her own social media and online business consulting agency in San Diego. It’s really fun to hear how she started, what the work really looked like because for many of my unicorn students become social media managers. She gives solid insight to the client work, social media calendars, batching and how she raised her prices. After a coast-to-coast move, Jen pivoted to hosting and producing her own podcast. We even discuss the backside of her business including how she found her VA and why she hired her. You’re going to find her so inspiring! Enjoy. Connect with Jen: Facebook:@holdingdownthefortpodcast Instagram: @holdingdownthefortpodcast Podcast: Holding Down the Fort https://www.holdingdownthefortpodcast.com/ Twitter: @hdtfpodcast https://twitter.com/hdtfpodcast Links Mentioned in this show: Canva for graphic design *my referral link https://www.canva.com/join/horseman-experience-pride Headliner App for audiograms Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Feb 9, 2021 • 22min
#48 Three tips for media pitching for unicorn digital marketing assistants
I’m seeing it every day in my inbox from biz owners … one of the most requested digital services right now is for help with podcast and media pitching. Course creators, biz coaches, membership site owners, etc. are in desperate need of help right now to get them on podcasts, virtual summits, stages and media opportunities. It’s all about visibility and they just don’t have the time to do it. Their plain admin VA can’t help. Enter a unicorn. With copywriting skills, online business knowledge, and common sense you can do this. You can totally take on this service and you don’t need a public relations degree. This episode is quick and to the point: 3 tips for involving yourself in the media pitching process to help your clients get visible… and help you command a higher fee! And totally scoop up the work. Links Mentioned: Download my free podcast pitching tracker: My VIP Day for Pitching Apply for my Digital Marketing Workgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Feb 2, 2021 • 51min
#47 The finance coach who helps entrepreneurs put profit first (Sarah VanHoose)
You're a business owner and it's time to have a plan. A plan to keep your expenses under control. A plan to pay those quarterly taxes without wincing. A plan to pay yourself (so you don't end up being a slave to your biz). And most importantly a plan to make sure your service-providing business is profitable and YOU get to benefit from those profits!! Hello, vacation hotspots! I've invited Ramsey Preferred Financial Coach Sarah VanHoose from @journeytoinfluence to teach use the principles of Profit First, a book by Mike Michalowicz. Download and read Profit First now >> https://amzn.to/3awtlOl * my Amazon affiliate link Connect with Sarah: Facebook: @journeytoinfluence Instagram: @journeytoinfluence Website: http://www.myjourneytoinfluence.com/ Get Sarah’s 5 Step Plan to THRIVE with your finances https://landing.myjourneytoinfluence.com/5stepplan The Digital Media VA Crash Course is now accepting new students for 2021! If you’re a go-getter and you know you want to take the fast track to working as a booked out Unicorn VA enroll in the 5-week all-comprehensive course HERE. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 26, 2021 • 24min
#46 Freelance pricing models
It’s not all unicorns and rainbows when you first start your freelance business. It takes time to develop your services, your clients and your pricing. It’s an ever-evolving process and is absolutely NOT a get-rich-quick scheme. But have faith, eventually, you'll get there!It helps to have end goals. Whether you want to own your own agency, have scalable digital products or be the go-to expert in your field who brings in the 5-figure (or more) contracts. But most importantly, you’ll need to start moving away from the hourly rates.In today’s episode, we’ll uncover four other freelance business pricing models so you can have a direction with your services and don’t have to be charging by the hour forever! PS- If you want to learn more about day rates, please check out Sarah Masci’s free masterclass: The Life-Changing Magic of Day Rates. Sign up here. Even if you’re just starting out, it's good to know where you want to take your freelancer business and ultimately get away from hourly rates. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Jan 19, 2021 • 41min
#45 The dentist who extracts core strengths from entrepreneurs (Jennifer Kim)
Did you realize that many entrepreneurs hire based on personality types? Knowing yourself and your clients and how each of you operates will make a huge difference in the success of your working relationship... and sometimes whether you even get hired! So you can see, I'm really excited about this week's guest! Jennifer Kim is a business coach, and former dentist, who helps her clients find their path in their entrepreneurial journey. She uses the Core Values Index Assessment to help you understand and utilize YOUR strengths and how to work with clients who are other types. Jennifer covers each of the four types in-depth and how to use this knowledge to your advantage in the workplace. She has great insight that will help you get hired and know what other business owners are looking for when they are hiring teammates. You’ll learn who’s a good fit… and who’s not … and why sometimes a client relationship just doesn’t work out! Many of my virtual assistant, freelancer and service provider students were Merchant/Innovators! Take the test HERE and find out what you are. https://balancedpathcoaching.com/assessment/ Connect with Jennifer Kim: Instagram: Balancedpathcoach Facebook: balancedpathcoaching.com LinkedIn: Balanced Path Coaching Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for the Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job