The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Virtual Assistant
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Jun 29, 2021 • 57min

#68 The music major who specializes in audience analytics (Ann Marie O'Braskin)

Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online business owners. Annie's passion lies in working with businesses and individuals to track digital marketing campaigns, interpret data, and maximize their marketing budget to be sure they are allocating money where they will see a positive return. I can't wait for you to hear her start-up story, what made her specialize in analytics and what her biz looks like today, including VIP Days and Deep Dive Reports.   Connect with Ann Marie: IG: @amobraskin   Website: https://amobraskin.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! ) The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr  
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Jun 22, 2021 • 60min

#67 The graphic designer who creates million dollar sales pages (Melissa Burkheimmer)

Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch.   Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs perfecting their sales pages for their digital offers. Her tips on today’s episode will help you with your own website as well. But I really want to  open your eyes to the niche services she’s providing and learn how she got there. Her story is inspiring for any freelancer just getting started or trying to figure out how to narrow their digital services. After learning from Melissa you are going to see so many possibilities for yourself! Enjoy!   Connect with Melissa: IG: @melissaburkheimer   Website: https://melissaburkheimer.com/ The Design Business Show: https://thedesignbusinessshow.com/   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 
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Jun 15, 2021 • 1h 8min

#66 The marketing strategist who reveals the do’s and don’ts of Pinterest ads (Sue Crites)

Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content! Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer Allwood. I was setting up Google Analytics and noticed traffic coming from it. It was a fluke fest. People were finding her and sharing her content What if we used Pinterest on purpose? Long story short, my business exploded because I taught myself Pinterest marketing. It's been one of my most-requested tasks because biz owners need to get Pinterest off their plate. And 8 years later, there's still soooo much work here. I think half our job leads have a Pinterest request! I've invited Pinterest Ads Strategist and Marketing Manager Sue Crites @susan.crites to share her Pinterest Dos and Don'ts with us. I'm so excited to pick her brain about all these crazy new Pinterest changes, best practices and all things Pinterest marketing! Even more so, I'm thrilled to network with another Pinterest marketer and find out more about her services.   Connect with Sue: Website: https://withsuecrites.com/ FB: https://www.facebook.com/WithSueCrites Pinterest: https://www.pinterest.com/withsuecrites/_created/ LinkedIn: https://www.linkedin.com/in/withsuecrites   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services 
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Jun 8, 2021 • 55min

#65 The English teacher who strategizes podcast promotion on a budget (Kristin Espinar)

Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us to teach us podcast promotion strategies. If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar!   Connect with Kristen: Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy  Sign up for Kristin’s strategy session: https://maximizeyourpodcast.com/podcast-strategy  IG: https://www.instagram.com/activateyourielts/ FB:https://www.facebook.com/groups/essentialielts/  Podcast: https://www.kristinespinar.com/podcast   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community (https://www.facebook.com/groups/digitalmediava/) Instagram: https://www.instagram.com/emilyreaganpr/ Facebook: https://www.facebook.com/emilyreaganpr/   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  (http://emilyreaganpr.com/vatasks) >>> Take the Quiz to Discover your Digital Dream Job  (https://emily-reagan.mykajabi.com/quiz)    
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Jun 1, 2021 • 1h 10min

#64 The licensed therapist who helps entrepreneurs stay sane and healthy (Jen Argue)

I've seen it happen time and time again: Entrepreneur starts business journey. Entrepreneur works hours and hours to build her dream. In the process, becomes sedentary, stressed out, gains weight, and completely burns our and breaks down. Only after achieving success, entrepreneur embarks on health journey with mind-blowing before and afters of 50lb weight loss #Betterlatethannever   Don't let this be you. Let's skip all that. This business you're building does NOT come before your own health and sanity. I'm bringing my mastermind facilitator, former licensed therapist and self-care guru Jen Argue help us set up a self-care plan as FREELANCERS. Because not only are we working on our own businesses, WE ARE BUILDING OTHERS'. It's so easy to put ourselves last. I've done it and I really don't want you to make this mistake. Jen has actionable self-care steps to help you enjoy your business journey, not lose sight of YOU and put yourself FIRST.   Connect with Jen: Website: https://www.jenargue.com/ IG: https://www.instagram.com/jen__argue/ FB: https://www.facebook.com/JenniferArgueMA/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job 
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May 25, 2021 • 1h 2min

#63 The ideal customer expert who knows how to find perfect audience (Denise Cornell)

You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients. Denise Cornell is an Ideal Customer Expert. She helps entrepreneurs boost sales by pinpointing exactly who they are selling to and why that person is buying. She has over 25 years experience in tech startups and online marketing as an employee, consultant, co-founder, and boot-strapping solopreneur. She’s learned that no matter the industry, the product, or the budget, the one thing critical to the bottom line is how well you know your customer When you can help your client understand and market to their ICA better, everyone wins.   Connect with Denise: IG: @denise_cornell   Website: www.denisecornell.com Check out Denise's freebie: 10 Crazy Simple Hints To Attract Your Ideal Customers With Ease >> www.denisecornell.com/hints Download Denise’s Quick Start to Guide to Customer Interviews    Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr    >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job 
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May 18, 2021 • 25min

#62 Ten ways running my own business has changed me as a person

Through the last 11 years of building and running a business I’ve changed so much as a person. Sure I’ve gained confidence and skills, but I’ve also learned how to balance home and work life, strengthened my independence as a provider to my family, and found my unique place as an online professional. It’s been an eye opening experience to look back and see the 10 (some unexpected) ways I’ve changed since starting as a VA helping with one Pinterest account.   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job   
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May 11, 2021 • 47min

#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)

She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big.  Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media — a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia.  She put her hand up for a low-level, part time position and turned a side hustle into something bigger. She shares about the most amazing tips for getting hired and how to answer interview questions. I love her advice for reframing mistakes, owning your talent and being ok as an intrepreneur. Melissa is a true gem.    Make sure you catch the next interview LIVE over in the Facebook Community. Click here to join.       Connect with Melissa Caputo Instagram: @themelissacaputo   Her Think Media Team: @seancannell    Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr      >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job   
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May 4, 2021 • 19min

#60 Make this mindset shift TODAY Grow your freelancer biz TOMORROW

This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get stuck here because they aren’t stepping up in this one key way.  Make sure you’re a part of the free FB community for freelancers and catch the next interview live >>> Click here to join.     Links mentioned in the show: IRS Article: Understanding Employee vs Contractor Designation Episode 59: The mindset coach who helps you slay imposter syndrome   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr     >>> Download my Top Ten Most Requested Digital Media Tasks & Services    >>> Take the Quiz to Discover your Digital Dream Job   
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Apr 27, 2021 • 54min

#59 The mindset coach who helps you slay imposter syndrome (Jen Grosso)

Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Entrepreneurship definitely has its perks, but can mess with your mindset and leave you questioning if you can even do the work! Biz Cach Jen Grosso is here to help us work through this headtrash and prepare you for your discovery calls and help you step into your new role of BUSINESS OWNER.   Make sure you’re a part of the free FB community for freelancers and catch the next interview live>>> https://www.facebook.com/groups/digitalmediava/   Connect with Jen:  IG: @jengrosso.co   FB: @jengrosso  YouTube: https://www.youtube.com/channel/UChFH5suDE0Y5bfelYo6opqQ Jen’s Free FB Group:  https://www.facebook.com/groups/mindbodybusinessbreakthroughs   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr   Facebook: @emilyreaganpr      >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job   

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