
The Marketing Freelancer: Unicorns Unite
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Latest episodes

Jun 1, 2021 • 1h 10min
#64 The licensed therapist who helps entrepreneurs stay sane and healthy (Jen Argue)
I've seen it happen time and time again: Entrepreneur starts business journey. Entrepreneur works hours and hours to build her dream. In the process, becomes sedentary, stressed out, gains weight, and completely burns our and breaks down. Only after achieving success, entrepreneur embarks on health journey with mind-blowing before and afters of 50lb weight loss #Betterlatethannever Don't let this be you. Let's skip all that. This business you're building does NOT come before your own health and sanity. I'm bringing my mastermind facilitator, former licensed therapist and self-care guru Jen Argue help us set up a self-care plan as FREELANCERS. Because not only are we working on our own businesses, WE ARE BUILDING OTHERS'. It's so easy to put ourselves last. I've done it and I really don't want you to make this mistake. Jen has actionable self-care steps to help you enjoy your business journey, not lose sight of YOU and put yourself FIRST. Connect with Jen: Website: https://www.jenargue.com/ IG: https://www.instagram.com/jen__argue/ FB: https://www.facebook.com/JenniferArgueMA/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

May 25, 2021 • 1h 2min
#63 The ideal customer expert who knows how to find perfect audience (Denise Cornell)
You will stand out as unicorn VA when you can step up with the ICA research and data collection for your clients. Denise Cornell is an Ideal Customer Expert. She helps entrepreneurs boost sales by pinpointing exactly who they are selling to and why that person is buying. She has over 25 years experience in tech startups and online marketing as an employee, consultant, co-founder, and boot-strapping solopreneur. She’s learned that no matter the industry, the product, or the budget, the one thing critical to the bottom line is how well you know your customer When you can help your client understand and market to their ICA better, everyone wins. Connect with Denise: IG: @denise_cornell Website: www.denisecornell.com Check out Denise's freebie: 10 Crazy Simple Hints To Attract Your Ideal Customers With Ease >> www.denisecornell.com/hints Download Denise’s Quick Start to Guide to Customer Interviews Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

May 18, 2021 • 25min
#62 Ten ways running my own business has changed me as a person
Through the last 11 years of building and running a business I’ve changed so much as a person. Sure I’ve gained confidence and skills, but I’ve also learned how to balance home and work life, strengthened my independence as a provider to my family, and found my unique place as an online professional. It’s been an eye opening experience to look back and see the 10 (some unexpected) ways I’ve changed since starting as a VA helping with one Pinterest account. Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

May 11, 2021 • 47min
#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)
She has always been someone who had her hands in a bunch of different things but knew she was developing her talent for something big. Now Melissa Caputo embraces being the jill-of-all-trades in her marketing & operations role for Think Media — a 7-figure startup with YouTube expert Sean Cannell & Heather Ana Torres-Goitia. She put her hand up for a low-level, part time position and turned a side hustle into something bigger. She shares about the most amazing tips for getting hired and how to answer interview questions. I love her advice for reframing mistakes, owning your talent and being ok as an intrepreneur. Melissa is a true gem. Make sure you catch the next interview LIVE over in the Facebook Community. Click here to join. Connect with Melissa Caputo Instagram: @themelissacaputo Her Think Media Team: @seancannell Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

May 4, 2021 • 19min
#60 Make this mindset shift TODAY Grow your freelancer biz TOMORROW
This is the mindset shift that will change everything for you in your freelance, digital service-providing business. I’ve seen so many newer VAs get stuck here because they aren’t stepping up in this one key way. Make sure you’re a part of the free FB community for freelancers and catch the next interview live >>> Click here to join. Links mentioned in the show: IRS Article: Understanding Employee vs Contractor Designation Episode 59: The mindset coach who helps you slay imposter syndrome Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Apr 27, 2021 • 54min
#59 The mindset coach who helps you slay imposter syndrome (Jen Grosso)
Owning a digital service provider business is NOT easy. Transitioning from working as an employee to being an entrepreneur has its own challenges. Entrepreneurship definitely has its perks, but can mess with your mindset and leave you questioning if you can even do the work! Biz Cach Jen Grosso is here to help us work through this headtrash and prepare you for your discovery calls and help you step into your new role of BUSINESS OWNER. Make sure you’re a part of the free FB community for freelancers and catch the next interview live>>> https://www.facebook.com/groups/digitalmediava/ Connect with Jen: IG: @jengrosso.co FB: @jengrosso YouTube: https://www.youtube.com/channel/UChFH5suDE0Y5bfelYo6opqQ Jen’s Free FB Group: https://www.facebook.com/groups/mindbodybusinessbreakthroughs Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Apr 20, 2021 • 22min
#58 Five must-have tools for virtual assistants
I like to nerd out on techie tools and new ways of doing online marketing. But when it comes to my business, it wasn't hard to come up with my can't-live-without, best tools for virtual assistants. These are five tools I use EVERY DAY in my freelance business for ME AND FOR MY CLIENT WORK. Of course, I could go on and on with tons of other cool hacks and tricks of the trade, but these are the essential tools to know. Whether you're starting out as a new service provider OR you've been doing the freelance thing for some time, I love to help a friend and help you look smart so you book the clients, get paid, gain freedom and change your life. Trainings mentioned in the show: The Free Digital Media VA Training Series 10 Canva Hacks with Designer Aino Horsma Links mentioned in the show: One Tab Chrome Extension Facebook Pixel Chrome Extension Last Pass Canva * my referral link, if you upgrade to the Canva Pro I will get a small commission Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Apr 13, 2021 • 60min
#57 The email marketer who wrote a bestseller while living in a RV (Liz Wilcox)
I am super thrilled to bring copywriter (and NSYNC SuperFan) Liz Wilcox in the house to share how to turn followers into customers! She is the queen of email marketing and teaches something completely radical ...it's going to blow your mind.... Why you should STOP WRITING STORIES in emails ... and what to do instead. Liz's audience building advice is perfect for the virtual assistant and freelancer who helps their clients with weekly content, building lead magnets and writing those emails!!! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Marketing Workgroup here. Connect with Liz: Instagram: @thelizwilcox Grab her free email swipes here >> https://lizwilcox.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Apply for my Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Apr 6, 2021 • 29min
#56 Ten tips for starting out new as a service provider or virtual assistant
We all have worries and doubts when it comes to venturing into the unknown and doing something new. Today’s episode will give you encouragement and peace of mind with your future of becoming a freelance business owner. I’ve asked my community to share their best tips and sage advice with you! Need jobs, community and more in-depth trainings to make yourself competitive? Apply to the Digital Media VA Workgroup here. Links mentioned in this episode: Megan’s story: The Teacher who manages online communities, episode 8 4 Freelance Pricing Models, episode 46 How do you know when it’s time to quit a client?, episode 52 3 Digital Marketing Tasks to Take off a Business Owner’s Plate, episode 54 Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job

Mar 30, 2021 • 50min
#55 The virtual assistant who specializes as a real estate transaction coordinator (Christal Allen-Harrahill)
Several months ago I had one of my all-star students (Whitney) in the group sharing her experience working as an assistant for a real estate agent. She was doing a mix of administrative duties, real estate specific tasks all while using her digital media skills. A true unicorn of talent! Her interview had the most views. It went bananas because so many of you were interested in this line of work... and know a realtor who needs help AND Whitney told you that the jobopps were ripe for the picking. Well I have the next step for you! Christal Allen-Harrahill came into my world several years ago (it's going to be a fun story I tell on the show) and when I recently discovered that she teaches women how to become and find work as a Real Estate Transaction Coordinator, I immediately invited her on my show so you all could learn from her. She'll tell you more about this lucrative field and the remote work possibilities. I am so friggin' excited about this opportunity. And it has nothing to do with my digital marketing world or what I teach! This could be YOUR WAY in! Sign up for Christal’s Real Estate Transaction Coordinator Masterclass: https://christal-allen-harrahill.mykajabi.com/a/38793/4PJyLojp *This is an affiliate link, I will get a small commission if you sign up using my link. Check out that previous episode with Whitney Farely: The milspouse who won over the realty world, episode 6 Connect with Christal: Facebook: @VirtualRealEstateTC Instagram: @lifecoachchristal Website: http://www.ChristalAllen.com/ Grab her free check your business mindset to see if your under-earning>>https://christal-allen-harrahill.mykajabi.com/BusinessMindset Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours The Unicorn Digital Marketing Assistant School The Digital Marketing Workgroup Connect with Me: The Digital Media VA Lab - a free FB community Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job